{"id":8815,"date":"2025-06-23T17:56:40","date_gmt":"2025-06-23T15:56:40","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/?page_id=8815"},"modified":"2025-07-02T10:34:12","modified_gmt":"2025-07-02T08:34:12","slug":"cookiebot","status":"publish","type":"page","link":"https:\/\/estrategiamarketing.digital\/ca\/cookiebot\/","title":{"rendered":"Gestiona el consentiment de cookies de manera f\u00e0cil i professional"},"content":{"rendered":"

[vc_row height_ratio=\"100″ padding_top_multiplier=\"6x\" padding_bottom_multiplier=\"6x\" rc_heading_color=\"light\" rc_bg_type=\"image\" rc_bg_image=\"8825″ rc_bg_position=\"center-top\" rc_bg_pattern_overlay=\"yes\" rc_bg_color_overlay=\"primary-1″ rc_bg_opacity_overlay=\"60″ tablet_sm_height_ratio=\"70″ mobile_height_ratio=\"100″ rc_font_color=\"#ffffff\" rc_bg_color=\"#000000″][vc_column vertical_content_position=\"middle\" text_align=\"center\"]

Gestiona el consentiment de cookies de manera f\u00e0cil i professional<\/strong><\/span><\/h2>[vc_column_text text_style=\"leader-text\" animation=\"eut-fade-in\" animation_delay=\"400″]Evita riscos legals i protegeix el rendiment de la teva estrat\u00e8gia digital amb una soluci\u00f3 clara, legal<\/strong> i personalitzada<\/strong> .[\/vc_column_text][\/vc_column][\/vc_row][vc_row columns_gap=\"60″][vc_column]
<\/div>[vc_row_inner columns_gap=\"60″][vc_column_inner width=\"1\/2″]
<\/div>[vc_column_text text_style=\"leader-text\"]La gesti\u00f3 del consentiment de galetes<\/strong> ja no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 legal: \u00e9s una pe\u00e7a clau<\/strong> en qualsevol estrat\u00e8gia digital.<\/p>\n

Des del 2024, Google exigeix \u200b\u200bque totes les webs que facin servir els seus serveis (com Google Ads, Analytics o Tag Manager) estiguin adaptades al Consent Mode v2<\/strong> .<\/p>\n


Aix\u00f2 vol dir que si la teva web no est\u00e0 correctament configurada, deixar\u00e0s de mesurar conversions,<\/strong> perdr\u00e0s dades valuoses<\/strong> i podries estar incomplint normatives<\/strong> com el RGPD o l’ePrivacy.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/2″]

<\/div>[vc_column_text text_style=\"leader-text\" animation=\"eut-fade-in-up\" animation_delay=\"800″ animation_duration=\"slow\"]A EMD | Estrat\u00e8gia Marketing Digital<\/strong> fa mesos que treballem amb aquesta nova exig\u00e8ncia i som partner certificat de Cookiebot\u2122, la plataforma de refer\u00e8ncia en gesti\u00f3 de consentiment<\/strong> .<\/p>\n

T’ajudem a resoldre-ho tot de manera senzilla, efectiva i personalitzada.<\/p>\n

\"Partner[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text animation=\"eut-fade-in-left\"]<\/p>\n

Qu\u00e8 implica exactament el Consent Mode v2?<\/h3>\n

Fins fa poc, si un usuari no acceptava les galetes, es perdia tota possibilitat de rastreig. Aix\u00f2 afectava les teves campanyes, l’atribuci\u00f3 de resultats i fins i tot l’optimitzaci\u00f3 d’inversi\u00f3 publicit\u00e0ria. <\/p>\n

Amb el Consent Mode v2 de Google, ara \u00e9s possible seguir recollint informaci\u00f3 (de manera agregada i respectuosa) fins i tot quan l’usuari no d\u00f3na el consentiment expl\u00edcit. Per\u00f2 perqu\u00e8 aix\u00f2 funcioni, cal implementar una plataforma certificada com a Cookiebot\u2122 i configurar-lo correctament. <\/p>\n

<\/h3>\n

I qu\u00e8 fa Cookiebot\u2122?<\/h3>\n

Cookiebot\u2122 s’encarrega de mostrar un banner de consentiment completament personalitzable, clar i legal. Permet que l’usuari pugui: <\/p>\n

    \n
  • \n

    Acceptar o rebutjar galetes no essencials amb un sol clic<\/p>\n<\/li>\n

  • \n

    Accedir a un centre de prefer\u00e8ncies en qualsevol moment<\/p>\n<\/li>\n

  • \n

    Saber quines cookies es fan servir i per a qu\u00e8, de forma transparent<\/p>\n<\/li>\n<\/ul>\n

    Tot aix\u00f2 s’adapta autom\u00e0ticament a l’idioma de l’usuari, a la legislaci\u00f3 del vostre pa\u00eds, i es mant\u00e9 actualitzat d’acord amb els canvis legals.<\/p>\n

    [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner rc_bg_type=\"color\" columns_gap=\"none\" rc_bg_color=\"#f7f8fb\"][vc_column_inner][vc_column_text animation=\"eut-fade-in-up\"]<\/p>\n

    El que fem a EMD<\/h3>\n

    No ens limitem a instal\u00b7lar un connector. A EMD ens encarreguem de tot el proc\u00e9s: <\/p>\n

    \u2705 Auditoria de compliment actual de la teva web
    \u2705 Implementaci\u00f3 completa del sistema de consentiment
    \u2705 Configuraci\u00f3 t\u00e8cnica de Google Consent Mode v2 (GTM, GA4, Ads\u2026)
    \u2705 Disseny personalitzat del banner de cookies
    \u2705 Declaraci\u00f3 de cookies actualitzable en temps real<\/p>\n


    A m\u00e9s, com a partner acreditat<\/strong> , pots comptar amb la nostra experi\u00e8ncia i formaci\u00f3 directa amb l’eina.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=\"2x\" padding_bottom_multiplier=\"2x\"][vc_column width=\"1\/2″]

    <\/div>[vc_column_text]<\/p>\n

    Aquest \u00e9s el nostre comprom\u00eds<\/h3>\n

    Sabem que de vegades els temes legals es converteixen en un maldecap\u2026 per aix\u00f2 ho fem f\u00e0cil. El nostre objectiu \u00e9s que puguis centrar-te en el teu negoci, mentre nosaltres ens ocupem que la teva web compleixi amb tot i segueixi sent rendible. <\/p>\n

    \ud83d\udcc4 Aqu\u00ed podr\u00e0s veure el nostre certificat com a partner oficial de Cookiebot\u2122<\/em><\/p>\n

    [\/vc_column_text]

    <\/div>[\/vc_column][vc_column width=\"1\/2″ mobile_width=\"1-2″][vc_column_text text_style=\"leader-text\"][\/vc_column_text]
    \"CB<\/div><\/div> <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row height_ratio=\"100″ padding_top_multiplier=\"6x\" padding_bottom_multiplier=\"6x\" rc_heading_color=\"light\" rc_bg_type=\"image\" rc_bg_image=\"8825″ rc_bg_position=\"center-top\" rc_bg_pattern_overlay=\"yes\" rc_bg_color_overlay=\"primary-1″ rc_bg_opacity_overlay=\"60″ tablet_sm_height_ratio=\"70″ mobile_height_ratio=\"100″ rc_font_color=\"#ffffff\" rc_bg_color=\"#000000″][vc_column vertical_content_position=\"middle\" text_align=\"center\"][vc_column_text text_style=\"leader-text\" animation=\"eut-fade-in\" animation_delay=\"400″]Evita riscos legals i protegeix el rendiment de la teva estrat\u00e8gia digital amb una soluci\u00f3 clara, legal i personalitzada .[\/vc_column_text][\/vc_column][\/vc_row][vc_row columns_gap=\"60″][vc_column][vc_row_inner columns_gap=\"60″][vc_column_inner width=\"1\/2″][vc_column_text text_style=\"leader-text\"]La gesti\u00f3 del consentiment de galetes ja no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 legal: […]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-8815","page","type-page","status-publish","hentry"],"yoast_head":"\nCupons ACCI\u00d3 International eTrade<\/title>\n<meta name=\"description\" content=\"El programa \u201cInternational eTrade\u201d est\u00e0 destinat a la promoci\u00f3 internacional de les empreses en canals digitals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/cookiebot\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cupons ACCI\u00d3 International eTrade\" \/>\n<meta property=\"og:description\" content=\"El programa \u201cInternational eTrade\u201d est\u00e0 destinat a la promoci\u00f3 internacional de les empreses en canals digitals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/cookiebot\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T08:34:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2025\/06\/Partner-Badges-Certified.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/\",\"name\":\"Cupons ACCI\u00d3 International eTrade\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Partner-Badges-Certified-300x178.png\",\"datePublished\":\"2025-06-23T15:56:40+00:00\",\"dateModified\":\"2025-07-02T08:34:12+00:00\",\"description\":\"El programa \u201cInternational eTrade\u201d est\u00e0 destinat a la promoci\u00f3 internacional de les empreses en canals digitals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Partner-Badges-Certified-300x178.png\",\"contentUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Partner-Badges-Certified-300x178.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/cookiebot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/inici\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gestiona el consentiment de cookies de manera f\u00e0cil i professional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/\",\"name\":\"EMD - 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