{"id":8647,"date":"2024-07-03T15:21:21","date_gmt":"2024-07-03T13:21:21","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/que-es-el-mode-de-consentiment-de-google-i-per-que-activar-lo-si-fas-publicitat-amb-google-ads\/"},"modified":"2025-04-30T10:40:12","modified_gmt":"2025-04-30T08:40:12","slug":"que-es-el-mode-de-consentiment-de-google-i-per-que-activar-lo-si-fas-publicitat-amb-google-ads","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-mode-de-consentiment-de-google-i-per-que-activar-lo-si-fas-publicitat-amb-google-ads\/","title":{"rendered":"Qu\u00e8 \u00e9s el Mode de Consentiment de Google i per qu\u00e8 activar-lo si fas publicitat amb Google Ads?"},"content":{"rendered":"\n

A l’univers digital actual, la privadesa de l’usuari \u00e9s m\u00e9s que una preocupaci\u00f3, \u00e9s un imperatiu \u00e8tic i legal. En aquest context, el Mode de Consentiment de Google emergeix com una eina fonamental per equilibrar la personalitzaci\u00f3 d’anuncis amb respecte a la privadesa de l’usuari. <\/p>\n\n

En aquest article, explorarem en profunditat qu\u00e8 implica realment el Mode de Consentiment de Google i per qu\u00e8 hauria de ser una prioritat per a aquells que fan publicitat amb Google Ads.<\/p>\n\n

Situaci\u00f3 actual: canvis en mode de consentiment relatius al tr\u00e0nsit de l’Espai Econ\u00f2mic Europeu (EEE)<\/strong><\/h2>\n\n

Tots els anunciants que facin publicitat en l\u00ednia a l’\u00c0rea Econ\u00f2mica Europea i utilitzin els serveis de Google estan subjectes a la Pol\u00edtica de Consentiment de l’Usuari de la Uni\u00f3 Europea de Google<\/a><\/strong> o EUUCP.<\/p>\n\n

Google dicta aix\u00ed als operadors de llocs web com poden utilitzar els serveis de Google en termes de protecci\u00f3 de dades. <\/p>\n\n

\n

Les empreses que mostrin anuncis als usuaris de l’Espai Econ\u00f2mic Europeu (EEE) han de crear un marc s\u00f2lid per recollir i comunicar les opcions de consentiment dels usuaris amb el mode de consentiment. A partir del mar\u00e7 del 2024, els anunciants han de complir la Pol\u00edtica de Consentiment d’Usuaris de la Uni\u00f3 Europea per fer servir les funcions de personalitzaci\u00f3. El 2024, les nostres mesures per incompliment de pol\u00edtiques tamb\u00e9 afectaran les funcions de mesura de Google Analytics. Si vols que el teu mesurament d’anuncis segueixi funcionant i obtenir dades sobre els usuaris, les audi\u00e8ncies, has d’implementar el mode de consentiment\u201d A m\u00e9s, el comportament de Google en mesurar campanyes publicit\u00e0ries (per exemple, seguiment de comandes) est\u00e0 canviant: el mesurament nom\u00e9s passa si l’usuari ha donat el seu consentiment i el senyal corresponent va ser tornat a Google a trav\u00e9s del Mode de Consentiment de Google v2. <\/p>\n<\/blockquote>\n\n

\u00c9s a dir, per seguir fent servir les funcions de mesura, personalitzaci\u00f3 d’anuncis i rem\u00e0rqueting, heu d’obtenir el consentiment dels usuaris finals que es trobin a l’EEE per utilitzar les vostres dades personals i compartir els senyals de consentiment amb Google. Els requisits tamb\u00e9 s’apliquen si utilitzeu dades de Google Analytics amb un servei de Google. <\/p>\n\n

Qu\u00e8 \u00e9s Consent Mode v2 i per qu\u00e8 \u00e9s obligatori des del mar\u00e7 del 2024?<\/h2>\n\n

El Google Consent Mode v2<\/strong> , introdu\u00eft a finals de 2023, \u00e9s una versi\u00f3 actualitzada del Mode Consentiment original de Google. 2024. <\/p>\n\n

A difer\u00e8ncia del mode Consent original de Google, que se centrava principalment en la recopilaci\u00f3 de dades, la versi\u00f3 2 va un pas m\u00e9s enll\u00e0 en regular com s’utilitzen i comparteixen aquestes dades.<\/p>\n\n

\u00bf Per qu\u00e8 \u00e9s imprescindible adaptar-se?<\/strong><\/h3>\n\n

Consent Mode V2 ser\u00e0 essencial per continuar rastrejant l’activitat dels usuaris. Utilitzar una plataforma de gesti\u00f3 de consentiment certificada per Google ser\u00e0 obligatori<\/strong> si volem continuar utilitzant la vostra publicitat a Google Ads. <\/p>\n\n

I atenci\u00f3 perqu\u00e8 \u00e9s obligatori des del mar\u00e7 del 2024. Si vols seguir mesurant les teves conversions, una CMP certificada<\/strong> amb el Mode de Consentiment de Google v2 \u00e9s imprescindible. <\/p>\n\n

Qu\u00e8 porta de nou Consent Mode?<\/h3>\n\n

La nova versi\u00f3 de Consent Mode introdueix dues novetats molt importants:<\/p>\n\n

    \n
  • Nous senyals de consentiment ad_user_data i ad_personalization per construir audi\u00e8ncies i rem\u00e0rqueting.<\/li>\n\n\n\n
  • Nou mode de consentiment avan\u00e7at amb pings que permet enviar dades sense consentiment expl\u00edcit.<\/li>\n<\/ul>\n\n

    Ser\u00e0 obligatori tenir un banner de galetes?<\/h3>\n\n

    Igual que l’actualitzaci\u00f3 de l’AEPD (Ag\u00e8ncia Espanyola de Protecci\u00f3 de Dades), per a la v2 de Consent Mode necessitareu un banner de cookies de CMP certificat per fer una implementaci\u00f3 avan\u00e7ada o banner de propis custom per fer una implementaci\u00f3 b\u00e0sica.<\/p>\n\n

    Com implemento una CMP Certificada?<\/h2>\n\n

    A EMD podem ajudar-te a instal\u00b7lar a la teva web una CMP certificada amb el Mode de Consentiment de Google. El servei consisteix en: <\/p>\n\n

      \n
    • Configuraci\u00f3 del CMP (Consent management platform) Cookiebot per als clients que realitzen campanyes de publicitat.<\/li>\n\n\n\n
    • Personalitzaci\u00f3 del banner inicial.<\/li>\n\n\n\n
    • Inclusi\u00f3 de text de cookies i data de consentiment al peu de p\u00e0gines (en Pol\u00edtica de Cookies).<\/li>\n\n\n\n
    • Activaci\u00f3 de les conversions millorades des d’Analytics\/Ads.<\/li>\n\n\n\n
    • <\/li>\n<\/ul>\n\n

      Est\u00e0s interessat? Contacta’ns per a m\u00e9s informaci\u00f3<\/strong> !<\/p>\n","protected":false},"excerpt":{"rendered":"

      A l’univers digital actual, la privadesa de l’usuari \u00e9s m\u00e9s que una preocupaci\u00f3, \u00e9s un imperatiu \u00e8tic i legal. En aquest context, el Mode de Consentiment de Google emergeix com una eina fonamental per equilibrar la personalitzaci\u00f3 d’anuncis amb respecte a la privadesa de l’usuari. En aquest article, explorarem en profunditat qu\u00e8 implica realment el […]<\/p>\n","protected":false},"author":10,"featured_media":8225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[131],"tags":[161,145,133,163,144,162],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria","tag-consent-mode-google-ca","tag-cookiebot-ca","tag-estrategia-ca","tag-google-ads-ca","tag-marqueting-digital","tag-mode-consentiment-google"],"yoast_head":"\nQu\u00e8 \u00e9s el Mode de Consentiment de Google i per qu\u00e8 activar-lo si fas publicitat amb Google Ads? - EMD - Estrategia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"T'expliquem qu\u00e8 implica Mode de Consentiment de Google i per qu\u00e8 hauria de ser una prioritat si fas publicitat amb Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-mode-de-consentiment-de-google-i-per-que-activar-lo-si-fas-publicitat-amb-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el Mode de Consentiment de Google i per qu\u00e8 activar-lo si fas publicitat amb Google Ads? - 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