{"id":8660,"date":"2020-08-27T12:00:00","date_gmt":"2020-08-27T10:00:00","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/lanalisi-semantica-a-la-teva-estrategia-seo\/"},"modified":"2025-04-30T10:43:45","modified_gmt":"2025-04-30T08:43:45","slug":"lanalisi-semantica-a-la-teva-estrategia-seo","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/lanalisi-semantica-a-la-teva-estrategia-seo\/","title":{"rendered":"L&#8217;An\u00e0lisi Sem\u00e0ntica a la teva estrat\u00e8gia SEO"},"content":{"rendered":"\n<p>L&#8217; <a href=\"https:\/\/webmasters.googleblog.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">algorisme de Google<\/a> ha anat evolucionant al llarg dels anys per oferir resultats de cerca que s&#8217;acostin m\u00e9s al que els usuaris necessiten i volen.  <\/p>\n\n<p>Una daquestes evolucions \u00e9s el <strong>SEO sem\u00e0ntic<\/strong> que, no nom\u00e9s afecta el SEO en si mateix, sin\u00f3 que tamb\u00e9 influeix en altres aspectes com lestructura de la web i, especialment, en els <strong>continguts<\/strong> .<\/p>\n\n<p>Realitzar una correcta an\u00e0lisi sem\u00e0ntica a nivell SEO, web i continguts ens permet definir una estrat\u00e8gia enfocada a donar respostes de valor a les cerques dels usuaris.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e8 \u00e9s l&#8217;an\u00e0lisi sem\u00e0ntica?<\/strong><\/h2>\n\n<p>Per ser m\u00e9s espec\u00edfic, estudia la relaci\u00f3 entre paraules individuals duna consulta de cerca per crear un <strong>significat o<\/strong> un <strong>context.<\/strong> A trav\u00e9s de la <strong>coincid\u00e8ncia de conceptes<\/strong> , <strong>sin\u00f2nims<\/strong> i <strong>algorismes<\/strong> de llenguatge natural, els motors de cerca <strong>entenen el llenguatge com ho faria un hum\u00e0<\/strong> .<\/p>\n\n<p>Per tant, l&#8217;an\u00e0lisi sem\u00e0ntica pret\u00e9n millorar la precisi\u00f3 dels resultats de cerca en <strong>comprendre<\/strong> <strong>la intenci\u00f3 de l&#8217;usuari<\/strong> a trav\u00e9s del significat contextual de la cerca.  <\/p>\n\n<p>D&#8217;aquesta manera podem <strong><a href=\"https:\/\/estrategiamarketing.digital\/contenidos-semanticos-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear continguts que corresponen perfectament<\/a><\/strong> al que l&#8217;usuari cerca a Internet amb relaci\u00f3 als nostres productes, serveis o sector d&#8217;activitat.  <\/p>\n\n<p>En proposar un valor afegit elevat, el nostre contingut es veur\u00e0 destacat i privilegiat per Google i SERP. En conseq\u00fc\u00e8ncia, la nostra posici\u00f3 als resultats de cerca millorar\u00e0 considerablement. <\/p>\n\n<p>L&#8217;an\u00e0lisi sem\u00e0ntica tamb\u00e9 ens brinda informaci\u00f3 per comprendre el <strong>volum de cerca<\/strong> i la <strong>competitivitat<\/strong> de cada conjunt de paraules clau usat.  <\/p>\n\n<p>Per <strong>competitivitat<\/strong> , ens referim al <strong>nombre d&#8217;articles o material que hi ha<\/strong> en relaci\u00f3 amb un tema concret. D&#8217;aquesta manera, podem avaluar l&#8217;esfor\u00e7 que caldr\u00e0 per posicionar-nos de manera \u00f2ptima i avaluar-ne el rendiment. <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"518\" height=\"432\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/estrategia-analisis-semantico.jpg\" alt=\"Estrat&#xE8;gia an&#xE0;lisi sem&#xE0;ntica\" class=\"wp-image-6489\" title=\"an&#xE0;lisi sem&#xE0;ntica  \" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/estrategia-analisis-semantico.jpg 518w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/estrategia-analisis-semantico-300x250.jpg 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Sem\u00e0ntica i paraules clau Com es relacionen?<\/strong><\/h3>\n\n<p>En resumir el contingut duna p\u00e0gina en una oraci\u00f3 o paraules simples, el resultat s\u00f3n les seves paraules clau. S\u00f3n idees i temes que defineixen de qu\u00e8 tracta el contingut. <\/p>\n\n<p>Per tant, en termes generals, una <em>paraula clau<\/em> no \u00e9s una paraula \u00fanica, \u00e9s una combinaci\u00f3 de 2 o 3 paraules que necessita un context per portar les persones a la p\u00e0gina correcta.  <\/p>\n\n<p>Les <strong>paraules clau <em>\u201cLong Tail\u201d<\/em><\/strong><em> <\/em>s\u00f3n una combinaci\u00f3 de <strong>4 o m\u00e9s paraules<\/strong> clau, cosa que fa que la consulta de cerca sigui m\u00e9s espec\u00edfica i m\u00e9s f\u00e0cil d&#8217;entendre. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Sem\u00e0ntica i continguts. <\/strong><\/h3>\n\n<p>Quan creem continguts per al lloc web, bloc o qualsevol altre canal, volem que les nostres <strong>paraules clau siguin rellevants<\/strong> i donin resposta al que els usuaris busquen a Google.<\/p>\n\n<p>Si el contingut \u00e9s rellevant, Google millorar\u00e0 el r\u00e0nquing de la vostra p\u00e0gina sobre altres p\u00e0gines als <a href=\"https:\/\/ahrefs.com\/blog\/es\/serps\/\" target=\"_blank\" rel=\"noreferrer noopener\">resultats de cerca (SERP)<\/a> .<\/p>\n\n<p>Per obtenir aquest resultat, \u00e9s a dir, posicionar entre els primers resultats de cerca i <strong>augmentar el tr\u00e0nsit org\u00e0nic qualificat<\/strong> al nostre site a trav\u00e9s del contingut, hem d&#8217;assegurar-nos de:<\/p>\n\n<ul class=\"wp-block-list\"><li>Analitzar que les nostres <strong>paraules clau i temes principals<\/strong> es corresponen amb all\u00f2 que busquen els usuaris.  <\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Estudiar el tipus de <strong>consultes de cerca que es fan<\/strong> en relaci\u00f3 amb els nostres productes o serveis. \u00c9s a dir, paraules clau i paraules clau long tail al voltant d&#8217;un tema. <\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Analitzar el nostre <strong>p\u00fablic objectiu i les seves cerques<\/strong> .<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Con\u00e9ixer quina \u00e9s la <strong>intenci\u00f3 de cerca de l&#8217;usuari<\/strong> i el seu context.  <\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Fer <strong>seguiment dels nostres competidors<\/strong> per con\u00e8ixer i preveure el que estan fent i aix\u00ed millorar la nostra posici\u00f3 respecte d&#8217;ells.<\/li><\/ul>\n\n<p>Un enfocament sota an\u00e0lisi sem\u00e0ntica us permetr\u00e0 dur a terme aquestes tasques ia donar una resposta que permeti tra\u00e7ar una estrat\u00e8gia efica\u00e7 en el temps.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Eines per a l&#8217;an\u00e0lisi sem\u00e0ntica<\/strong><\/h3>\n\n<p>Com hem comentat fins ara, l&#8217;an\u00e0lisi sem\u00e0ntica es basa en paraules clau, context, intenci\u00f3 de cerca i continguts sem\u00e0ntics.<\/p>\n\n<p>En aquesta l\u00ednia, us recomanem algunes de les <strong>eines que utilitzem a <a href=\"https:\/\/estrategiamarketing.digital\/ca\/serveis\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMD<\/a><\/strong> per dur a terme l&#8217;an\u00e0lisi sem\u00e0ntica. I aix\u00f2 vol dir que cal utilitzar sempre aquestes eines? Per descomptat que no!  <\/p>\n\n<p>S\u00f3n <strong>recomanacions<\/strong> sobre la base de les nostres eines, per\u00f2 ja sabem que a l&#8217;entorn digital s\u00f3n moltes i diverses les aplicacions que podr\u00e0s utilitzar.<\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answer the Public<\/a> \u2013 Segurament una de les eines m\u00e9s \u00fatils per a l&#8217;estudi de les <strong>paraules clau sem\u00e0ntiques<\/strong> i per a la <strong>planificaci\u00f3 de continguts sem\u00e0ntics<\/strong> . Es basa en el <em>\u201cSearch Listening\u201d<\/em> de les preguntes que els usuaris formulen als cercadors (Google, Bing\u2026) i genera <strong>m\u00faltiples opcions de paraules clau long tail<\/strong> .   <\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush<\/a> \u2013 Una de les aplicacions per excel\u00b7l\u00e8ncia per a l&#8217;estudi, auditoria i planificaci\u00f3 de paraules clau, tr\u00e0nsit org\u00e0nic, backlinks, continguts\u2026 Una de les <strong>millors \u201cAll in one\u201d Marketing Tool<\/strong><\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> \u2013 Ens permet estudiar la <strong>tend\u00e8ncia de paraules clau per any, regi\u00f3, pa\u00eds, i fer comparatives<\/strong> entre diverses per determinar quina paraula o paraules clau seran les rellevants<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>\u00bf Per qu\u00e8 implementar lan\u00e0lisi sem\u00e0ntica en lestrat\u00e8gia SEO?<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>Alinear-se amb els cercadors i els seus canvis<\/strong><\/h3>\n\n<p>Com hem comentat a linici, la <strong>sem\u00e0ntica<\/strong> en el SEO \u00e9s una <strong>conseq\u00fc\u00e8ncia de levoluci\u00f3 dels motors de cerca<\/strong> . Per tant, implementar lan\u00e0lisi i SEO sem\u00e0ntic far\u00e0 que destaquem als ulls de Google en estar alineats amb el seu algorisme. <\/p>\n\n<p>Paral\u00b7lelament, els continguts que crearem es beneficiaran de:  <\/p>\n\n<ul class=\"wp-block-list\"><li>Un <strong>millor posicionament<\/strong> a <a href=\"https:\/\/moz.com\/learn\/seo\/google-hummingbird\" target=\"_blank\" rel=\"noreferrer noopener\">Google (Hummingbird)<\/a> i Bing ja que tots dos cercadors estan introduint context sem\u00e0ntic a les p\u00e0gines dels seus resultats.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Estaran inclosos a l&#8217;historial de cerca, dispositius, ubicaci\u00f3 &#8230;<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Els <strong>canvis de l&#8217;algorisme<\/strong> que s&#8217;apliquen, entre d&#8217;altres, a les preguntes seq\u00fcencials (s\u00e8rie de consultes de cerca basades en els resultats trobats)<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Un millor posicionament en els <strong>resultats de les cerques per veu<\/strong> , una tend\u00e8ncia en fort creixement (S&#8217;estima que el 2020 les <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/canales-de-publicidad\/tecnologia-emergente\/busqueda-por-voz-aspectos-principales-para-la-adaptacion-de-las-marcas-al-nuevo-ecosistema-de-busqueda\/\" target=\"_blank\" rel=\"noreferrer noopener\">cerques per veu<\/a> des de m\u00f2bil representin el 50%)  <\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>L&#8217;estructura de la web i l&#8217;an\u00e0lisi sem\u00e0ntica<\/strong><\/h3>\n\n<p>L&#8217;estructura de la web i els enlla\u00e7os interns han d&#8217; <strong>evolucionar per potenciar la sem\u00e0ntica<\/strong> a les paraules clau i als continguts.  <\/p>\n\n<p>Potser no tant perqu\u00e8 l&#8217;usuari comprengui aquesta estructura, sin\u00f3 per <strong>facilitar la tasca de comprensi\u00f3 sem\u00e0ntica a Google<\/strong> (i cada cop m\u00e9s Bing).<\/p>\n\n<p>Una correcta categoritzaci\u00f3 dels continguts, optimitzaci\u00f3 d&#8217;etiquetes, metes depurades i <a href=\"https:\/\/neilpatel.com\/blog\/seo-urls\/\" target=\"_blank\" rel=\"noreferrer noopener\">url&#8217;s seo friendly<\/a> i sem\u00e0ntiques, seran <strong>clau per sumar punts a la llista de requisits SEO<\/strong> dels cercadors.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Identificar les necessitats del Buyer Persona<\/strong><\/h3>\n\n<p>En generar un contingut que interessi a l&#8217;usuari cada vegada que interactu\u00ef amb la nostra marca i que s&#8217;adapti a la seva intenci\u00f3 a cada moment, crearem una <strong>relaci\u00f3 d&#8217;alt valor per a la nostra audi\u00e8ncia<\/strong> (clients o prospects), la qual cosa es traduir\u00e0 en <strong>reconeixement i divulgaci\u00f3 de la marca<\/strong> i per descomptat en vendes futures.<\/p>\n\n<p>Podrem igualment identificar i <strong>con\u00e8ixer millor el nostre<\/strong> <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">Buyer Persona<\/a> , l&#8217;evoluci\u00f3 de les seves intencions, gustos, desitjos, etc&#8230; per ser molt m\u00e9s pertinents a cada etapa de la roda del cicle o funnel de venda.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Resultat d&#8217;implementar l&#8217;an\u00e0lisi sem\u00e0ntica a la nostra estrat\u00e8gia<\/strong><\/h2>\n\n<p>Res com un <strong>exemple pr\u00e0ctic i real<\/strong> per veure com l&#8217;an\u00e0lisi, el desenvolupament i l&#8217;execuci\u00f3 d&#8217;una <strong>estrat\u00e8gia SEO i de continguts basada en la sem\u00e0ntica<\/strong> ofereix a l&#8217;usuari el resultat que cerca.<\/p>\n\n<p>Per aix\u00f2, us proposem realitzar la cerca \u201c <strong>Qui va escriure del Quixot<\/strong> \u201d. Google torna una <a href=\"https:\/\/webmasters.googleblog.com\/search\/label\/rich%20cards\" target=\"_blank\" rel=\"noreferrer noopener\">rich card<\/a> on ens indica, directament, que l&#8217;autor \u00e9s <em>\u201cMiguel de Cervantes\u201d<\/em> . Afegeix la informaci\u00f3 m\u00e9s rellevant sobre aquest.    <\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"860\" height=\"662\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-seo-contenidos.jpg\" alt=\"Resultat en cerca sem&#xE0;ntica\" class=\"wp-image-6497\" title=\"an&#xE0;lisi sem&#xE0;ntica seo\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-seo-contenidos.jpg 860w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-seo-contenidos-300x231.jpg 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-seo-contenidos-768x591.jpg 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-seo-contenidos-600x462.jpg 600w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure><\/div>\n\n<p>\u00c9s a dir, <strong>Google interpreta que all\u00f2 que volem \u00e9s informaci\u00f3 sobre l&#8217;autor<\/strong> d&#8217;aquest llibre i no sobre el llibre en si mateix.  <\/p>\n\n<p>Per contra, si per a la <strong>cerca<\/strong> utilitzem la <strong>paraula clau<\/strong> <em>\u201cel quixot\u201d<\/em> , Google ens tornar\u00e0 els <strong>resultats org\u00e0nics<\/strong> d&#8217;aquelles p\u00e0gines m\u00e9s ben posicionats i que <strong>contenen tota la informaci\u00f3<\/strong> sobre l&#8217;obra liter\u00e0ria.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"889\" height=\"646\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico.jpg\" alt=\"Resultat de cerca no sem&#xE0;ntic\" class=\"wp-image-6492\" title=\"estrat&#xE8;gia seo sem&#xE0;ntic\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico.jpg 889w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-300x218.jpg 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-768x558.jpg 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/analisis-semantico-600x436.jpg 600w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/figure><\/div>\n\n<h4 class=\"wp-block-heading\"><strong>An\u00e0lisi sem\u00e0ntica i futur<\/strong><\/h4>\n\n<p>La <strong>pertin\u00e8ncia<\/strong> dels resultats de cerca \u00e9s el focus d&#8217;atenci\u00f3 de tots els motors de cerca <strong>i<\/strong> dels <strong>assistents<\/strong> de veu (Amazon Echo, Apple, Siri, Google&#8230;).   <\/p>\n\n<p>En conseq\u00fc\u00e8ncia, has d&#8217; <strong>incorporar com m\u00e9s aviat millor l&#8217;an\u00e0lisi sem\u00e0ntica a la teva estrat\u00e8gia de m\u00e0rqueting digital<\/strong> .  <\/p>\n\n<p>En <a href=\"https:\/\/estrategiamarketing.digital\/metodologia-analisis-semantico\/\" target=\"_blank\" rel=\"noreferrer noopener\">aquest article<\/a> t&#8217;explicarem els passos que hauries <strong>de<\/strong> seguir per fer-ho i en <a href=\"https:\/\/estrategiamarketing.digital\/contenidos-semanticos-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">aquest altre<\/a> et descrivim que t&#8217;ajuda l&#8217;an\u00e0lisi sem\u00e0ntica a cada pas del Customer Journey. <strong>pots comptar amb la nostra <a href=\"https:\/\/estrategiamarketing.digital\/ca\/serveis\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajuda<\/a> !<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;algoritme de Google no deixa d&#8217;evolucionar per entendre les cerques, la seva intencionalitat i aix\u00ed oferir el millor resultat a l&#8217;usuari. L&#8217;evoluci\u00f3 que est\u00e0 dotant els cercadors d&#8217;aquesta capacitat per comprendre \u00e9s el SEO sem\u00e0ntic.  <\/p>\n","protected":false},"author":3,"featured_media":7955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[169],"tags":[],"class_list":["post-8660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;An\u00e0lisi Sem\u00e0ntica a la teva estrat\u00e8gia SEO<\/title>\n<meta name=\"description\" content=\"Evoluciona amb Google i implementa l&#039;an\u00e0lisi sem\u00e0ntica a la teva estrat\u00e8gia SEO per optimitzar paraules clau, estructura web i continguts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/lanalisi-semantica-a-la-teva-estrategia-seo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;An\u00e0lisi Sem\u00e0ntica a la teva estrat\u00e8gia SEO\" \/>\n<meta property=\"og:description\" content=\"Evoluciona amb Google i implementa l&#039;an\u00e0lisi sem\u00e0ntica a la teva estrat\u00e8gia SEO per optimitzar paraules clau, estructura web i continguts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/lanalisi-semantica-a-la-teva-estrategia-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - 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