{"id":8688,"date":"2021-03-17T11:03:47","date_gmt":"2021-03-17T09:03:47","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/8-passos-per-crear-una-estrategia-dinbound-marketing\/"},"modified":"2025-04-30T10:44:03","modified_gmt":"2025-04-30T08:44:03","slug":"8-passos-per-crear-una-estrategia-dinbound-marketing","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/","title":{"rendered":"8 passos per crear una estrat\u00e8gia d&#8217;Inbound Marketing"},"content":{"rendered":"\n<p>L&#8217; <strong>Inbound Marketing<\/strong> \u00e9s un concepte relativament recent que tracta de la manera m\u00e9s efectiva d&#8217;atreure els clients. L&#8217;Inbound Marketing \u00e9s lluny de les estrat\u00e8gies del m\u00e0rqueting tradicional. Per crear una estrat\u00e8gia d&#8217;Inbound Marketing, us proposem seguir 8 passos. Lobjectiu principal \u00e9s de captivar i atraure usuaris cap a una web o bloc per <strong>convertir-los en leads<\/strong> <strong>o registres.<\/strong> Despr\u00e9s d&#8217;un proc\u00e9s de maduraci\u00f3 durant el qual us enviarem la informaci\u00f3 que esperen o necessiten, els transformarem en els clients reals que esper\u00e0vem. No es tracta de cridar latenci\u00f3 perqu\u00e8 els clients potencials arribin a nosaltres, sin\u00f3 <strong>crear un contingut<\/strong> pensant en donar respostes a les necessitats dels nostres usuaris.    <\/p>\n\n<p>Sabies d&#8217;on ve aquest <strong>concepte<\/strong> ? L&#8217;Inbound Marketing va sorgir als Estats Units i es va popularitzar el 2009 entre altres motius pel llibre de Brian Halligan i Dharmesh Shah, <a href=\"https:\/\/www.amazon.es\/Inbound-Marketing-Found-Google-Social\/dp\/0470499311\/ref=sr_1_1?__mk_es_ES=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;dchild=1&amp;keywords=Inbound+Marketing%3A+Get+Found+Using+Google%2C+Social+Media%2C+and+Blogs&amp;qid=1614972305&amp;sr=8-1\">\u201c <strong>Inbound M\u00e0rqueting: Get Found Using Google, Social Media and Blogs<\/strong><\/a> \u201d. Poc despr\u00e9s, aquest m\u00e0rqueting d&#8217;\u201catracci\u00f3\u201d es va expandir a la resta de pa\u00efsos, diferenciant-se de <strong>l&#8217;Outbound M\u00e0rqueting<\/strong> on l&#8217;empresa buscava el client i no com ara, que el client se sent atret per l&#8217;empresa i la cerca. Molts nous termes van venir des de l&#8217;altra banda del m\u00f3n, <a href=\"https:\/\/estrategiamarketing.digital\/glosario-terminos-marketing-digital\/\">aqu\u00ed<\/a> et vam deixar un petit per\u00f2 clau llistat perqu\u00e8 no et perdis al m\u00f3n del m\u00e0rqueting.   <\/p>\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"550\" height=\"389\" class=\"wp-image-6654\" style=\"width: 550px;\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica.png\" alt=\"inbound-outbound-marketing\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica.png 842w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica-300x212.png 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica-768x543.png 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica-840x595.png 840w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/outbound-inbound-marketing-explicacion-grafica-600x424.png 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Per qu\u00e8 serveix l&#8217;Inbound M\u00e0rqueting?<\/strong><\/h2>\n\n<ul class=\"wp-block-list\"><li>Augmentar la <strong>visibilitat<\/strong> del teu negoci, \u00e9s a dir la capacitat de la teva marca o web <strong>per a ser vista<\/strong> mitjan\u00e7ant resultats de Google, campanyes de pagament, continguts de bloc, v\u00eddeos, email marketing\u2026<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li><strong>Atreure m\u00e9s tr\u00e0nsit<\/strong> que generi leads (prospectes), gr\u00e0cies en gran part a un contingut m\u00e9s a mida i no tan gen\u00e8ric.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Atreure <strong>tr\u00e0nsit de qualitat<\/strong> que correspon al teu target, o \u201cbuyer persona\u201d que s\u00f3n clients potencials reals<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Reduir la inversi\u00f3 en publicitat, \u201cmitjans pagats\u201d, com Google o Facebook Ads, i reallotjar el pressupost a mitjans propis, com a blog o un canal YouTube.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Generar <strong>continguts cridaners<\/strong> : com m\u00e9s rellevant sigui el contingut, m\u00e9s probable ser\u00e0 que convencis els visitants de la teva web o aplicaci\u00f3 a seguir-te i en el futur a fer una compra o contactar-te. L&#8217;Inbound Marketing es compon b\u00e0sicament de diferents continguts que es difonen per diferents canals. Idealment aquests continguts es complementen entre ells, fent que l&#8217;usuari hi accedeixi des de diversos canals.  <\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Facilitat de <strong>tancar el proc\u00e9s de venda.<\/strong> Com? Per implementar una estrat\u00e8gia d&#8217;Inbound Marketing invertirem temps a estudiar all\u00f2 que cada persona necessita a cada moment. La creaci\u00f3 de continguts que afegeixen valor es basa en con\u00e8ixer molt detalladament els nostres \u201cbuyer persones\u201d i el proc\u00e9s de compra individual. D&#8217;aquesta manera, amb tota la informaci\u00f3 obtinguda de la nostra base de dades observarem qu\u00e8 oferir i la fase en qu\u00e8 es troba <s>n<\/s> . Davant d&#8217;una necessitat coneguda, una soluci\u00f3 a la safata.    <\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Com crear una estrat\u00e8gia d&#8217;Inbound M\u00e0rqueting a 8 passos?<\/strong><\/h2>\n\n<p>Per\u00f2 <strong>com creem una estrat\u00e8gia d&#8217;Inbound Marketing?<\/strong> Si llegiu qualsevol bloc que parleu d&#8217;aquest tipus d&#8217;estrat\u00e8gia, veureu que no tots s\u00f3n iguals o organitzen els passos de la mateixa manera. Per\u00f2 et podem garantir que en resum tots coincideixen en uns mateixos verbs: <strong>atreure, convertir, relacionar, vendre i analitzar.<\/strong> <\/p>\n\n<p>Des d&#8217; <strong>EMD<\/strong> t&#8217;expliquem de forma resumida quins s\u00f3n els passos que utilitzem per crear una estrat\u00e8gia d&#8217;Inbound marketing en 8 passos.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1.<\/strong> <strong>Con\u00e9ixer el negoci<\/strong><\/h3>\n\n<p>Hem de con\u00e8ixer la visi\u00f3, els valors i la seva missi\u00f3. Definir els objectius, la difer\u00e8ncia entre el nostre projecte i la compet\u00e8ncia, els recursos disponibles i les prioritats&#8230; <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2.<\/strong> <strong>Descriure el nostre \u201cbuyer persona\u201d<\/strong><\/h3>\n\n<p>\u00c9s un dels pilars fonamentals al voltant del qual s&#8217;haurien de planificar les accions de m\u00e0rqueting. En altres paraules, \u00e9s una manera de personificar de manera fict\u00edcia el nostre client objectiu. Ho fem perqu\u00e8 l&#8217;empresa pugui entendre el client i aix\u00ed millorar les r\u00e0tios de captaci\u00f3, les vendes o el format de presentar els seus serveis.  <\/p>\n\n<p>Si en el passat ens conform\u00e0vem amb una segmentaci\u00f3 del p\u00fablic basada en edat, sexe, lloc de resid\u00e8ncia o nivell socioecon\u00f2mic, avui dia podem anar molt m\u00e9s enll\u00e0. Con\u00e8ixer les seves preocupacions, relacions, interessos, intencions, hobbies, dia a dia o amics, ja \u00e9s possible\u2026 I com m\u00e9s sapiguem del nostre buyer persona, m\u00e9s ens aproparem a les decisions correctes relacionades al desenvolupament de producte o servei, accions de comunicaci\u00f3, missatges de venda i de marca&#8230; Com veus, l&#8217;estrat\u00e8gia empresarial dep\u00e8n del coneixement detallat del que esperen els nostres clients.  <\/p>\n\n<p>Hi ha diferents m\u00e8todes i eines per poder obtenir aquestes informacions; t&#8217;ho explicarem properament en una altra entrada del <a href=\"https:\/\/estrategiamarketing.digital\/ca\/blog\/\">bloc.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3.<\/strong> <strong>Proc\u00e9s de compra<\/strong><\/h3>\n\n<p>Un cop tinguem els nostres buyer persones identificades hem de saber les<strong> <\/strong>fases que recorren des que descobreixen que t\u00e9 una necessitat\/problema fins al moment en qu\u00e8 decideix adquirir un producte o servei per solucionar-la<strong>. Per analitzar les fases d&#8217;un proc\u00e9s<\/strong>  de compra, es poden utilitzar el conegut model AIDA, que es compon de 4 pautes:<\/p>\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" width=\"550\" height=\"389\" class=\"wp-image-6655\" style=\"width: 550px;\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida.jpg\" alt=\"Entendre-el-model-aida\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida.jpg 842w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida-300x212.jpg 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida-768x543.jpg 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida-840x595.jpg 840w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/modelo-aida-600x424.jpg 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>4.<\/strong> <strong>Paraules clau<\/strong><\/h3>\n\n<p>Ni totes les paraules s\u00f3n keywords bones, ni nom\u00e9s <strong>unes<\/strong> poques s\u00f3n les correctes per crear una gran estrat\u00e8gia. que t&#8217;expliquem en aquesta entrada de bloc: \u201c <a href=\"https:\/\/estrategiamarketing.digital\/ca\/lanalisi-semantica-a-la-teva-estrategia-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">l&#8217;An\u00e0lisi Sem\u00e0ntica a la teva estrat\u00e8gia SEO<\/a> \u201d.  <\/p>\n\n<p>  Hi ha <strong>dos<\/strong> factors a tenir en compte en l&#8217; <strong>elecci\u00f3 de les keywords:<\/strong><\/p>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>La intenci\u00f3 de l&#8217;usuari, amb cerques:<ul><li><strong>informatives<\/strong> : que corresponen a una cerca d&#8217;informaci\u00f3 en general sobre un tema concret<\/li><li><strong>transaccionals<\/strong> : que corresponen a una cerca d&#8217;un producte ja identificat, d&#8217;un prove\u00efdor d&#8217;aquest producte i del preu, condicions de lliurament, etc.<\/li><li><strong>navegacionals<\/strong> : que s\u00f3n cerques m\u00e9s l\u00fadiques, sense una intenci\u00f3 clara.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>El volum de cerca:<ul><li><strong>Head<\/strong> <strong>tail<\/strong> : corresponen a cerques molt \u00e0mplies i amb molt volum de cerques, \u00e9s a dir molta compet\u00e8ncia\u2026<\/li><li><strong>Middle tail<\/strong> : corresponen a cerques en qu\u00e8 s&#8217;especifica m\u00e9s, per\u00f2 continuen sent molt generals.<\/li><li><strong>Long tail<\/strong> : corresponen a cerques molt concretes, amb poca compet\u00e8ncia i que majorit\u00e0riament s\u00f3n transaccionals.<\/li><\/ul><\/li><\/ul>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>5.<\/strong> <strong>Organitzar continguts i planificar-ne la difusi\u00f3<\/strong><\/h3>\n\n<p>Per oferir la soluci\u00f3 a les necessitats identificades al nostre buyer persona, \u00e9s clau una bona planificaci\u00f3 al calendari de continguts. Es tracta de valorar quines de les nostres publicacions entren al pla de difusi\u00f3. A m\u00e9s d&#8217;una bona planificaci\u00f3, hem de tenir en compte que el contingut \u00e9s el rei, sempre que tingui el valor afegit que atregui l&#8217;usuari que ens interessa. Podr\u00edem dir que hi ha unes normes a l&#8217;hora de plantejar-nos la publicaci\u00f3 d&#8217;aquest contingut, ha de ser:   <\/p>\n\n<ul class=\"wp-block-list\"><li>Un <strong>contingut espec\u00edfic<\/strong> que atregui aquell que busca alguna cosa concreta. \u201cNO\u201d als textos eterns. Cada cop tenim menys temps i no ens ve de gust perdre&#8217;l en cerques eternes entre textos que no tenen fi o post buits. Apliquem la regla almenys, \u00e9s m\u00e9s.   <\/li><li>El <strong>contingut<\/strong> ha de ser o <strong>entretingut<\/strong> o almenys <strong>educacional<\/strong> , per\u00f2 no promocional, ja que aix\u00f2 en el 80% dels casos espanta. Aquesta regla \u00e9s v\u00e0lida per <strong>a la p\u00e0gina web, les xarxes socials o el bloc,<\/strong> per exemple. <\/li><li>El <strong>disseny<\/strong> del que mostres \u00e9s important. Recorda que la primera impressi\u00f3 \u00e9s la que compta m\u00e9s, per\u00f2 una bona impressi\u00f3 sense un contingut de valor no val per a res. <\/li><\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Mitjans propis, guanyats, pagats<\/strong><\/h4>\n\n<p>Quan tinguem el contingut perfecte haurem de veure com distribuir-lo amb \u00e8xit. Una de les maneres m\u00e9s senzilles i t\u00edpiques que hi ha \u00e9s amb <strong>els nostres propis mitjans i canals de difusi\u00f3,<\/strong> a trav\u00e9s d&#8217;un bloc, correu electr\u00f2nic, les xarxes, v\u00eddeos. <\/p>\n\n<p>Una segona via \u00e9s a trav\u00e9s dels <strong>mitjans guanyats<\/strong> , \u00e9s una manera molt f\u00e0cil i r\u00e0pida, ja que es tracta de les publicacions que fan els nostres usuaris de xarxes socials, ja siguin comentaris, enlla\u00e7os, repost\u2026 Una manera org\u00e0nica de donar-se a con\u00e8ixer mitjan\u00e7ant l&#8217;opini\u00f3 o activitat del nostre p\u00fablic, podent aconseguir futurs clients gr\u00e0cies a les experi\u00e8ncies dels primers.<\/p>\n\n<p>Finalment, amb els <strong>mitjans pagats<\/strong> . En aquest cas portar\u00e0 un cost, encara que tenim molt m\u00e9s control sobre ell, podrem decidir, en la majoria dels casos, el segment que el rebr\u00e0 i la seva temporalitat com ara banners, enlla\u00e7os externs\u2026 <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>L&#8217; <span class=\"has-inline-color has-primary-1-color\">Inbound Marketing<\/span> converteix la teva marca en un imant potent<\/p><cite>Raquel, d&#8217;EMD<\/cite><\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>6.<\/strong> <strong>Enlairar-se amb publicitat<\/strong><\/h3>\n\n<p>El posicionament org\u00e0nic \u00e9s el pilar d&#8217;una estrat\u00e8gia d&#8217;Inbound Marketing, per\u00f2 no ens enganyem, per estar ben posicionats ens caldr\u00e0 temps i de vegades Google juga males passades. \u00c9s per aix\u00f2 que ens hem de plantejar apostar per altres accions que permetin atraure tr\u00e0nsit m\u00e9s a curt termini com el cas del SEM <strong>(Search Engine Marketing)<\/strong> amb anuncis a Google Ads (Paid Search, Display, Remarketing) o Bing. Un altre m\u00e8tode interessant per aconseguir visites al nostre contingut \u00e9s amb el <strong>Paid Social<\/strong> , \u00e9s a dir, col\u00b7locant publicitat a xarxes socials com Facebook, Instagram, Pinterest, LinkedIn, Twitter, entre d&#8217;altres.  <\/p>\n\n<p><em>Nota: si et mareges amb tots aquests termes t&#8217;aconsellem llegir el nostre<\/em><a href=\"https:\/\/estrategiamarketing.digital\/glosario-terminos-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em> <\/em>\u201cglossari de termes de m\u00e0rqueting\u201d<\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>7.<\/strong> <strong>Automatitzar processos<\/strong><\/h3>\n\n<p>Un cop complerts els passos anteriors es tracta de crear el proc\u00e9s d&#8217;automatitzaci\u00f3. Haur\u00e0s ent\u00e8s que l&#8217;enviament d&#8217;un contingut personalitzat, en el moment i el canal correcte, pot constituir un veritable trencaclosques si disposem de molts usuaris.  <\/p>\n\n<p>Aquests <strong>programaris ens ajuden a executar les nostres estrat\u00e8gies de m\u00e0rqueting de manera automatitzada,<\/strong> i ens permeten tenir un control molt m\u00e9s complet de tot el proc\u00e9s, ja que podem saber si amb la nostra estrat\u00e8gia hem aconseguit leads, com i qu\u00e8 ha passat en el proc\u00e9s de vendes. Entre les plataformes m\u00e9s conegudes trobem <a href=\"https:\/\/www.hubspot.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> , <a href=\"https:\/\/www.pardot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pardot<\/a> , <a href=\"https:\/\/www.zoho.com\/es-xl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a> , <a href=\"https:\/\/es.marketo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a> , <a href=\"https:\/\/www.oracle.com\/es\/cx\/marketing\/automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eloqua<\/a> , <a href=\"http:\/\/www.getspokal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spokal<\/a> . Tot i que tamb\u00e9 podem trobar eines m\u00e9s especialitzades en els diversos aspectes de l&#8217;automatitzaci\u00f3.    <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>8.<\/strong> <strong>Analitzar tr\u00e0nsit i resultats<\/strong><\/h3>\n\n<p>Fer una an\u00e0lisi <strong>regular<\/strong> i <strong>detallada<\/strong> del tr\u00e0nsit que rebem, de l&#8217;audi\u00e8ncia, dels continguts llegits o consumits, \u00e9s una etapa fonamental en el m\u00e0rqueting modern. Valorar si les decisions preses s\u00f3n les correctes i donen resultats positius o si al contrari cal reorientar la nostra estrat\u00e8gia sembla evident.  <\/p>\n\n<p><strong>Dades b\u00e0siques<\/strong> com el nombre d&#8217;usuaris \u00fanics, l&#8217;evoluci\u00f3 de la taxa de rebot, el temps passat a les p\u00e0gines o les conversions, el cost per lead, el d&#8217;adquisici\u00f3, etc\u2026 s\u00f3n <strong>KPI<\/strong> (Key Performance Indicators) que no podem obviar. Per anar m\u00e9s enll\u00e0 i <strong>treure&#8217;n m\u00e9s profit a l&#8217;anal\u00edtica<\/strong> , les eines actuals permeten obtenir dades precises d&#8217; <strong>audi\u00e8ncies<\/strong> , <strong>embuts<\/strong> de conversi\u00f3 o <strong>atribuci\u00f3<\/strong> ; en definitiva, informaci\u00f3 clau que ens donar\u00e0 una millor comprensi\u00f3 dels nostres usuaris i ens permetr\u00e0 adaptar les nostres accions. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>CONCLUSI\u00d3<\/strong><\/h2>\n\n<p>En aquest article us hem presentat com crear una estrat\u00e8gia d&#8217;Inbound Marketing en 8 passos. Properament desenvoluparem cadascun dels punts amb casos pr\u00e0ctics i entrevistes a experts de l&#8217;\u00e0rea del m\u00e0rqueting.   <\/p>\n\n<p>Tens dubtes sobre algun punt especialment? Ens vols preguntar com definir una estrat\u00e8gia per a la teva empresa? Segueix-nos a <a href=\"https:\/\/www.linkedin.com\/company\/emd-estrategia-de-marketing-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> , al nostre blog o contacta directament amb nosaltres a trav\u00e9s d&#8217;aquest <a href=\"https:\/\/estrategiamarketing.digital\/ca\/contacta-amb-nosaltres\/\" target=\"_blank\" rel=\"noreferrer noopener\">formulari<\/a> .  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepte d&#8217;Inbound m\u00e0rqueting descriu la manera m\u00e9s efectiva de cridar latenci\u00f3 als clients. Aquesta estrat\u00e8gia far\u00e0 que controlis perfectament com s\u00f3n els teus usuaris i que ells siguin els que decideixin arribar fins a tu. Una estrat\u00e8gia cada cop m\u00e9s utilitzada per les grans marques, amb un alt enfocament a definir els buyer persones i pensar en continguts de valor que faran d&#8217;imant per al target seleccionat.  <\/p>\n","protected":false},"author":3,"featured_media":7981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[170,169],"tags":[133,176,134],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-ca","category-marqueting-digital","tag-estrategia-ca","tag-inbound-marqueting","tag-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 passos per crear una estrat\u00e8gia d&#039;Inbound Marketing<\/title>\n<meta name=\"description\" content=\"T&#039;expliquem com crear una estrat\u00e8gia d&#039;Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 passos per crear una estrat\u00e8gia d&#039;Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"T&#039;expliquem com crear una estrat\u00e8gia d&#039;Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T09:03:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T08:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Onidi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Onidi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/\"},\"author\":{\"name\":\"Eric Onidi\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/f616ec6ae92136710889288046856dc8\"},\"headline\":\"8 passos per crear una estrat\u00e8gia d&#8217;Inbound Marketing\",\"datePublished\":\"2021-03-17T09:03:47+00:00\",\"dateModified\":\"2025-04-30T08:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/\"},\"wordCount\":1887,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/imagen-inbound-marketing-scaled.jpg\",\"keywords\":[\"estrat\u00e8gia\",\"inbound m\u00e0rqueting\",\"m\u00e0rqueting\"],\"articleSection\":[\"Estrat\u00e8gia\",\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/\",\"name\":\"8 passos per crear una estrat\u00e8gia d'Inbound Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/imagen-inbound-marketing-scaled.jpg\",\"datePublished\":\"2021-03-17T09:03:47+00:00\",\"dateModified\":\"2025-04-30T08:44:03+00:00\",\"description\":\"T'expliquem com crear una estrat\u00e8gia d'Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/imagen-inbound-marketing-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/imagen-inbound-marketing-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"imagen de inbound marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/8-passos-per-crear-una-estrategia-dinbound-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/inici\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 passos per crear una estrat\u00e8gia d&#8217;Inbound Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/\",\"name\":\"EMD - Estrategia de Marketing Digital\",\"description\":\"Agencia - consultoria en marketing digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"alternateName\":\"EMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\",\"name\":\"EMD\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/isologo-EMD-circulo.png\",\"contentUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/isologo-EMD-circulo.png\",\"width\":600,\"height\":600,\"caption\":\"EMD\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/emd_marketing_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/emd-estrategia-de-marketing-digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC97GH4Y2URvuVyWYqSMkxWA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/f616ec6ae92136710889288046856dc8\",\"name\":\"Eric Onidi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g\",\"caption\":\"Eric Onidi\"},\"description\":\"CEO de EMD\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/author\\\/eric-onidi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 passos per crear una estrat\u00e8gia d'Inbound Marketing","description":"T'expliquem com crear una estrat\u00e8gia d'Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/","og_locale":"ca_ES","og_type":"article","og_title":"8 passos per crear una estrat\u00e8gia d'Inbound Marketing","og_description":"T'expliquem com crear una estrat\u00e8gia d'Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor","og_url":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/","og_site_name":"EMD - Estrategia de Marketing Digital","article_published_time":"2021-03-17T09:03:47+00:00","article_modified_time":"2025-04-30T08:44:03+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg","type":"image\/jpeg"}],"author":"Eric Onidi","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Eric Onidi","Temps estimat de lectura":"9 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#article","isPartOf":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/"},"author":{"name":"Eric Onidi","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/person\/f616ec6ae92136710889288046856dc8"},"headline":"8 passos per crear una estrat\u00e8gia d&#8217;Inbound Marketing","datePublished":"2021-03-17T09:03:47+00:00","dateModified":"2025-04-30T08:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/"},"wordCount":1887,"commentCount":0,"publisher":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg","keywords":["estrat\u00e8gia","inbound m\u00e0rqueting","m\u00e0rqueting"],"articleSection":["Estrat\u00e8gia","M\u00e0rqueting Digital"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/","url":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/","name":"8 passos per crear una estrat\u00e8gia d'Inbound Marketing","isPartOf":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#primaryimage"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg","datePublished":"2021-03-17T09:03:47+00:00","dateModified":"2025-04-30T08:44:03+00:00","description":"T'expliquem com crear una estrat\u00e8gia d'Inbound Marketing en 8 passos, donant import\u00e0ncia al buyer persona i al contingut de valor","breadcrumb":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#primaryimage","url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg","contentUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2021\/03\/imagen-inbound-marketing-scaled.jpg","width":2560,"height":1707,"caption":"imagen de inbound marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/estrategiamarketing.digital\/ca\/8-passos-per-crear-una-estrategia-dinbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/estrategiamarketing.digital\/ca\/inici\/"},{"@type":"ListItem","position":2,"name":"8 passos per crear una estrat\u00e8gia d&#8217;Inbound Marketing"}]},{"@type":"WebSite","@id":"https:\/\/estrategiamarketing.digital\/ca\/#website","url":"https:\/\/estrategiamarketing.digital\/ca\/","name":"EMD - Estrategia de Marketing Digital","description":"Agencia - consultoria en marketing digital","publisher":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization"},"alternateName":"EMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/estrategiamarketing.digital\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization","name":"EMD","url":"https:\/\/estrategiamarketing.digital\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/isologo-EMD-circulo.png","contentUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/isologo-EMD-circulo.png","width":600,"height":600,"caption":"EMD"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/emd_marketing_\/","https:\/\/www.linkedin.com\/company\/emd-estrategia-de-marketing-digital\/","https:\/\/www.youtube.com\/channel\/UC97GH4Y2URvuVyWYqSMkxWA"]},{"@type":"Person","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/person\/f616ec6ae92136710889288046856dc8","name":"Eric Onidi","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4799c724c88e2851cf919e057bb0948de6874e234499df1d8895e5cbe72dea72?s=96&d=mm&r=g","caption":"Eric Onidi"},"description":"CEO de EMD","url":"https:\/\/estrategiamarketing.digital\/ca\/author\/eric-onidi\/"}]}},"_links":{"self":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts\/8688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/comments?post=8688"}],"version-history":[{"count":0,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts\/8688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/media\/7981"}],"wp:attachment":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/media?parent=8688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/categories?post=8688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/tags?post=8688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}