{"id":8703,"date":"2021-10-15T15:57:22","date_gmt":"2021-10-15T13:57:22","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/per-que-es-clau-tenir-una-estrategia-de-marqueting-digital\/"},"modified":"2025-04-30T10:44:14","modified_gmt":"2025-04-30T08:44:14","slug":"per-que-es-clau-tenir-una-estrategia-de-marqueting-digital","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/per-que-es-clau-tenir-una-estrategia-de-marqueting-digital\/","title":{"rendered":"Per qu\u00e8 \u00e9s clau tenir una estrat\u00e8gia de m\u00e0rqueting digital"},"content":{"rendered":"

En l’actualitat, la primera opci\u00f3 de pr\u00e0cticament qualsevol particular o professional a l’hora de fer consultes sobre un servei, assessorar-se per a una compra o simplement aprendre alguna cosa nova, \u00e9s fer una cerca a Internet. Per aix\u00f2 t\u00e9 molt sentit tra\u00e7ar algunes estrat\u00e8gies de<\/strong> m\u00e0rqueting<\/em><\/strong> digital<\/strong> , que ens permetin tenir pres\u00e8ncia a la xarxa i ser visibles per als nostres clients objectiu. <\/p>\n

Raons per les quals tenir una bona estrat\u00e8gia de<\/strong> m\u00e0rqueting<\/strong> digital<\/strong><\/h2>\n

Un p\u00fablic hiperconnectat<\/strong><\/h3>\n

La immensa majoria de les llars espanyoles compta amb connexi\u00f3 a Internet<\/a> , i cada vegada s\u00f3n m\u00e9s els usuaris que naveguen amb els seus dispositius m\u00f2bils. <\/p>\n

Aquesta freq\u00fc\u00e8ncia i intensitat a la connectivitat<\/strong> fa que Internet sigui el vehicle perfecte perqu\u00e8 les empreses atreguin l’atenci\u00f3 dels seus clients potencials. Apar\u00e8ixer en un mitj\u00e0 que l’usuari consulta constantment incrementa sensiblement les probabilitats d’\u00e8xit a les campanyes de m\u00e0rqueting.<\/em> <\/p>\n

Una tend\u00e8ncia generalitzada<\/strong><\/h3>\n

Tenir pres\u00e8ncia en l\u00ednia<\/em> \u00e9s inevitable i pr\u00e0cticament imprescindible avui dia: llocs web, perfils en xarxes socials, bloc, publicitat en l\u00ednia, v\u00eddeos\u2026 Si un negoci no t\u00e9 identitat digital, ser\u00e0 molt dif\u00edcil (per no dir impossible) que els usuaris el coneguin.<\/p>\n

Aquesta trava pot fer que l’empresa perdi l’oportunitat d’atreure l’atenci\u00f3 del seu p\u00fablic objectiu<\/strong> , especialment si altres negocis de la compet\u00e8ncia van per davant en la seva estrat\u00e8gia de m\u00e0rqueting<\/em> digital i ja tenen treballada la seva pres\u00e8ncia en l\u00ednia.<\/em><\/p>\n

En aquest sentit, el m\u00e0rqueting digital \u00e9s un concepte ampli que \u00e9s una part molt important de la comunicaci\u00f3 de lempresa.<\/p>\n

Un aparador equitatiu<\/strong><\/h3>\n

Les estrat\u00e8gies de posicionament de m\u00e0rqueting<\/em> digital s\u00f3n a l’abast tant de les grans corporacions com dels professionals independents o les petites societats. Aix\u00f2 garanteix una igualtat real d’oportunitats<\/strong> perqu\u00e8 les unes i les altres arribin al p\u00fablic a trav\u00e9s d’Internet. <\/p>\n

De fet, les empreses amb millor m\u00e0rqueting<\/em> digital no s\u00f3n necess\u00e0riament les que m\u00e9s milions guanyen ni les que tenen unes accions m\u00e9s ben valorades; una petita SL podria treure molt m\u00e9s partit del m\u00e0rqueting<\/em> digital que les multinacionals m\u00e9s poderoses del mercat.<\/p>\n

M\u00e9s resultats amb menys inversi\u00f3<\/strong><\/h3>\n

Un pla de comunicaci\u00f3 en l\u00ednia<\/em> t\u00e9 un cost molt assumible<\/strong> des dels primers passos; \u00e9s possible realitzar un pla de m\u00e0rqueting<\/em> digital amb un pressupost redu\u00eft, i despr\u00e9s anar-lo augmentant a mesura que va retornant la inversi\u00f3.<\/p>\n

\u00c9s cert que, com m\u00e9s gran sigui l’abast desitjat de les comunicacions, m\u00e9s pressupost de m\u00e0rqueting<\/em> digital caldr\u00e0 destinar-hi. Tot i aix\u00f2, sempre manejarem xifres m\u00e9s baixes que les manejades en les accions publicit\u00e0ries tradicionals. <\/p>\n

Un retorn de la inversi\u00f3 prec\u00eds i transparent<\/strong><\/h3>\n

Mesurar el ROI<\/strong> d’aquestes accions \u00e9s relativament senzill, ja que totes les dades ja estan digitalitzades d’alguna manera o d’una altra. Les pr\u00f2pies plataformes de m\u00e0rqueting<\/em> proporcionen eines estad\u00edstiques<\/strong> que mesuren l’impacte de les nostres campanyes .<\/strong> <\/p>\n

El retorn de la inversi\u00f3 es calcula amb base a par\u00e0metres f\u00e0cilment mesurables, com ara clics, visites o temps de navegaci\u00f3. No hi ha lloc per a les especulacions: totes les dades s\u00f3n fiables i precises (sempre que el “tracking\" \u00e9s a dir, l’obtenci\u00f3 de dades, estigui ben implementat a la web). <\/p>\n

Una tra\u00e7abilitat molt precisa de les conversions<\/strong><\/h3>\n

Una gran dificultat que solen trobar-se les estrat\u00e8gies de m\u00e0rqueting<\/em> tradicional \u00e9s no poder guardar un seguiment de les conversions<\/strong> , \u00e9s a dir, el moment en qu\u00e8 alg\u00fa del p\u00fablic objectiu passa a ser un lead<\/em> (oportunitat de negoci), es converteix en un subscriptor (comen\u00e7a a ser fidel a la marca) o un client (adquireix finalment algun producte o servei).<\/p>\n

El gran avantatge del m\u00e0rqueting<\/em> digital \u00e9s que tot aquest mapeig es realitza amb una precisi\u00f3 mil\u00b7lim\u00e8trica. El seguiment del cicle de vida<\/strong> de cada oportunitat de negoci aporta una s\u00e8rie de dades sobre qu\u00e8 va captar l’inter\u00e8s del lead<\/em> , com se li va prospectar, en quant de temps es va fer la conversi\u00f3\u2026 <\/p>\n

Una porta oberta al comprom\u00eds del client<\/strong><\/h3>\n

La idea del m\u00e0rqueting<\/em> de relacions gira al voltant de fidelitzar el client amb algun tipus d’experi\u00e8ncia que personalitzi la seva relaci\u00f3 amb l’empresa i que faci incrementar el seu engagement<\/em><\/a> (comprom\u00eds) amb la marca.<\/p>\n

Una companyia amb pres\u00e8ncia digital podr\u00e0 comunicar-se amb els seus seguidors a trav\u00e9s dels seus perfils socials<\/strong> i promoure iniciatives perqu\u00e8 aquests hi participin. <\/p>\n

Conclusi\u00f3<\/strong><\/h3>\n

L’auge de l’\u00fas d’Internet, amb unes estad\u00edstiques que revelen una navegaci\u00f3 massiva des dels dispositius m\u00f2bils, fa que sigui imprescindible per a pr\u00e0cticament qualsevol empresa implementar estrat\u00e8gies de m\u00e0rqueting<\/em> digital. Gr\u00e0cies a una inversi\u00f3 escalable, una alta fiabilitat de les estad\u00edstiques, un ROI f\u00e0cilment mesurable i una tra\u00e7abilitat precisa del cicle de vida de cada client, la comunicaci\u00f3 en l\u00ednia<\/em> s’ha est\u00e8s tan dif\u00edcil <\/p>\n

I per als que han arribat a final d’aquest article, us oferim un enlla\u00e7 a una presentaci\u00f3 sobre \" com definir i implementar una estrat\u00e8gia de m\u00e0rqueting digital<\/a> “, realitzada per Eric Onidi, en el marc de la jornada de sensibilitzaci\u00f3 de l’oficina \" AceleraPyme<\/a> \" de Red.es<\/a> (organitzada pel cluster \" Smartech<\/a> “, una organitzaci\u00f3 nacional part de l’ecosistema de cl\u00faster<\/a> tecnologies intel\u00b7ligents).<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Les empreses que tenen una estrat\u00e8gia de m\u00e0rqueting digital tenen m\u00e9s probabilitats de ser localitzades a Internet pel seu p\u00fablic objectiu.
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