{"id":8725,"date":"2022-10-30T20:00:00","date_gmt":"2022-10-30T18:00:00","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/crea-una-estrategia-de-marqueting-digital-internacional-reeixida\/"},"modified":"2025-04-30T10:44:41","modified_gmt":"2025-04-30T08:44:41","slug":"crea-una-estrategia-de-marqueting-digital-internacional-reeixida","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/crea-una-estrategia-de-marqueting-digital-internacional-reeixida\/","title":{"rendered":"Crea una estrat\u00e8gia de M\u00e0rqueting Digital Internacional reeixida"},"content":{"rendered":"\n

Definir una estrat\u00e8gia de m\u00e0rqueting digital per a la internacionalitzaci\u00f3 \u00e9s per a molts enfrontar-se a all\u00f2 desconegut i \u00e9s normal que et vinguin alguns dubtes a la ment… Per on comen\u00e7ar? Quines eines fer servir? Quin mercat triar? Quants recursos invertir i quin \u00e9s el retorn? <\/strong><\/p>\n\n

T’ensenyem pas a pas quins coneixements i eines necessites per portar la teva empresa a l’estranger amb \u00e8xit:<\/p>\n\n

1. Defineix i implementa una estrat\u00e8gia de M\u00e0rqueting Digital Internacional<\/h2>\n\n

En primer lloc, haur\u00e0s de definir lestrat\u00e8gia que seguir\u00e0s. Per aix\u00f2, us aconsellem dividir-la en 3 fases:<\/strong> An\u00e0lisi, Estrat\u00e8gia Digital i Pla d’Acci\u00f3. <\/p>\n\n

La internacionalitzaci\u00f3 en canals digitals comen\u00e7a per analitzar la situaci\u00f3<\/strong> , l’organitzaci\u00f3 i les tend\u00e8ncies dels mercats objectius, aix\u00ed com els competidors en l\u00ednia, els Buyer Persona, i les possibles barreres a l’entrada. \u00c9s imprescindible fer una an\u00e0lisi DAFO internacional, precisar la nostra proposta de valor i avaluar els recursos disponibles (humans i econ\u00f2mics) per implementar l’estrat\u00e8gia en un o diversos mercats alhora. <\/p>\n\n

La internacionalitzaci\u00f3 ha de tenir una estrat\u00e8gia digital<\/strong> basada en objectius clars, mesurables, assolibles i alineats amb els objectius globals de lempresa. Una estrat\u00e8gia que defineix lactuaci\u00f3 en els canals de m\u00e0rqueting rellevants, amb un pla daccions<\/strong> concret i un pressupost associat. <\/p>\n\n

2. Treu el m\u00e0xim rendiment dels canals de venda del M\u00e0rqueting Digital<\/h2>\n\n

La publicitat us pot ajudar a arribar a m\u00e9s clients en el vostre proc\u00e9s d’internacionalitzaci\u00f3. A m\u00e9s, \u00e9s fonamental analitzar detalladament la teva web, les visites, quins continguts interessen a la teva audi\u00e8ncia i com posar-los en primera posici\u00f3 a Google. <\/p>\n\n

“Crea i optimitza una campanya de publicitat a Google Ads\"<\/strong><\/p>\n\n

Google Ads<\/strong> permet a qualsevol empresa realitzar campanyes de publicitat a Google, a la seva xarxa de partner associats o p\u00e0gines web que inclouen b\u00e0ners publicitaris. Basat principalment en el cost per clic i un model de subhastes entre empreses, el sistema permet obtenir tr\u00e0nsit a una p\u00e0gina per part d’una audi\u00e8ncia qualificada, per despr\u00e9s transformar-lo en conversions (vendes, sol\u00b7licitud d’informaci\u00f3…). <\/p>\n\n

“Millora el posicionament de l’empresa als resultats de cerca de Google\"<\/strong><\/p>\n\n

El posicionament org\u00e0nic \u00e9s on se situa un contingut (p\u00e0gina web concreta, article de bloc, etc.) al resultat de cerca d’una paraula clau per part d’un usuari. Com millor \u00e9s el posicionament, m\u00e9s probabilitat de clics obtindr\u00e0 el contingut i en conseq\u00fc\u00e8ncia m\u00e9s difusi\u00f3 als nostres usuaris target. Si es tracta d’una visita gratu\u00efta a una p\u00e0gina, conv\u00e9 fer el possible per estar entre els millors posicionats per a criteris de cerca que corresponen als nostres objectius empresarials. <\/p>\n\n

“Implementa i treu profit de Google Analytics\"<\/strong><\/p>\n\n

El m\u00e0rqueting digital es basa en dades<\/strong> i en la seva interpretaci\u00f3 per prendre accions i millorar el rendiment de totes les accions realitzades. Saber definir elements a mesurar a qualsevol p\u00e0gina i en qualsevol moment (sigui per verificar una hip\u00f2tesi, A\/B test o mesurar descarregar d’un fitxer pdf), implementar correctament el tracking<\/em> a les p\u00e0gines vistes ia posteriori analitzar les dades s\u00f3n elements claus per a l’\u00e8xit de les empreses en un m\u00f3n cada cop m\u00e9s digitalitzat. <\/p>\n\n

3. Utilitza el Social Selling i el M\u00e0rqueting a Xarxes Socials<\/h2>\n\n

La pres\u00e8ncia a xarxes socials \u00e9s avui dia imprescindible per a qualsevol empresa i qualsevol model de negoci (B2C, B2B2C, B2B…) per aconseguir i mantenir clients. Implementar el Social Selling<\/strong> , associat a les xarxes socials, \u00e9s una obligaci\u00f3 per a tothom per mantenir i augmentar vendes. <\/p>\n\n

\u00a1\u00a1 Apunta’t al Cicle Formatiu en M\u00e0rqueting Digital Internacional!<\/h2>\n\n

I si et diem que tenim un cicle formatiu en qu\u00e8 t’expliquem tots els punts anteriors pas a pas? Juntament amb Secartys<\/a><\/strong> , et portem la formaci\u00f3 que et convertir\u00e0 en un expert en M\u00e0rqueting Digital Internacional<\/strong> . <\/p>\n\n

El cicle formatiu es divideix en tres m\u00f2duls, i les sessions tindran lloc els dies 9, 15, 17 i 24 de novembre, de 09.30 a 11.30 hi de 12.00 ha 14.00 h (segons sessi\u00f3).<\/strong> Es realitzaran en castell\u00e0 i en format en l\u00ednia per facilitar l’assist\u00e8ncia a tots els interessats. Les sessions en l\u00ednia duraran 2 hores cadascuna<\/strong> . <\/p>\n\n

Cadascuna de les sessions es poden fer de forma independent, per\u00f2 per poder adquirir el coneixement que es pret\u00e9n aportar en aquests tallers, \u00e9s aconsellable participar en totes i cadascuna de les sessions Les sessions seran enregistrades i enviades als participants despr\u00e9s de cada m\u00f2dul, juntament amb el material de presentaci\u00f3. <\/p>\n\n

No t’ho pensis i descobreix com vendre amb la teva empresa a altres pa\u00efsos!<\/p>\n\n

\n
Vull apuntar-me!<\/a><\/div>\n<\/div>\n\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Definir una estrat\u00e8gia de m\u00e0rqueting digital per a la internacionalitzaci\u00f3 \u00e9s per a molts enfrontar-se a all\u00f2 desconegut i \u00e9s normal que et vinguin alguns dubtes a la ment… Per on comen\u00e7ar? Quines eines fer servir? Quin mercat triar? Quants recursos invertir i quin \u00e9s el retorn? T’ensenyem pas a pas quins coneixements i eines […]<\/p>\n","protected":false},"author":10,"featured_media":8071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[131],"tags":[134,144,182],"class_list":["post-8725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria","tag-marqueting","tag-marqueting-digital","tag-secartys-ca"],"yoast_head":"\nCrea una estrat\u00e8gia de M\u00e0rqueting Digital Internacional reeixida - EMD - Estrategia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/crea-una-estrategia-de-marqueting-digital-internacional-reeixida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crea una estrat\u00e8gia de M\u00e0rqueting Digital Internacional reeixida - EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Definir una estrat\u00e8gia de m\u00e0rqueting digital per a la internacionalitzaci\u00f3 \u00e9s per a molts enfrontar-se a all\u00f2 desconegut i \u00e9s normal que et vinguin alguns dubtes a la ment… Per on comen\u00e7ar? 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