{"id":8743,"date":"2023-03-06T20:12:17","date_gmt":"2023-03-06T18:12:17","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\/"},"modified":"2023-03-06T20:12:17","modified_gmt":"2023-03-06T18:12:17","slug":"defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\/","title":{"rendered":"Defineix el teu buyer persona per crear una estrat\u00e8gia de m\u00e0rqueting inbound"},"content":{"rendered":"

\n

Per atraure persones realment interessades en els productes i serveis que ofereix la teva empresa, dissenyar una bona estrat\u00e8gia de m\u00e0rqueting inbound<\/strong><\/a><\/em> \u00e9s la soluci\u00f3 ideal. Aconseguir\u00e0s cridar l’atenci\u00f3 de clients potencials que coincideixen amb el target<\/em> a qu\u00e8 es dirigeix \u200b\u200bel teu negoci, per tant ser\u00e0 molt m\u00e9s r\u00e0pid, senzill i rendible convertir-los en clients recurrents. <\/p>\n

Per poder desenvolupar una estrat\u00e8gia inbound<\/em> de manera reeixida, \u00e9s indispensable que defineixis de forma precisa quina \u00e9s la teva persona<\/em><\/strong> , la qual cosa et facilitar\u00e0 la presa de totes les decisions i accions a implementar.<\/p>\n

Qu\u00e8 \u00e9s el buyer persona<\/em><\/strong><\/h2>\n

En m\u00e0rqueting<\/em> digital, s’anomena buyer persona<\/em> al client ideal de la teva empresa<\/strong> , \u00e9s a dir, la definici\u00f3 del perfil de client al qual dirigir les estrat\u00e8gies i accions de m\u00e0rqueting digital<\/em><\/a> per aconseguir incrementar les vendes i la captaci\u00f3 de leads<\/em> qualificats com a principals objectius.<\/p>\n

Definir de forma precisa el teu buyer persona<\/em> \u00e9s un proc\u00e9s clau per a la teva empresa, perqu\u00e8 t’ajudar\u00e0 a definir millor els productes i serveis<\/strong> , a prendre les decisions de m\u00e0rqueting<\/em> digital i publicitat, i fins i tot a l’hora de desenvolupar el millor contingut<\/strong> .<\/p>\n

\u00c9s important comentar que pots definir diferents tipus de buyer persona<\/em> al teu negoci, fins i tot per al mateix producte, o servei, pots tenir diferents clients ideals als quals dirigir estrat\u00e8gies diferents de captaci\u00f3 i conversi\u00f3.<\/p>\n

Per qu\u00e8 \u00e9s important definir de manera precisa el teu buyer persona<\/em><\/strong><\/h2>\n

Definir el teu buyer persona<\/em> \u00e9s molt important perqu\u00e8 puguis fer arribar un missatge correcte a persones interessades, que faciliti el proc\u00e9s de convertir-los en clients de la teva empresa.<\/p>\n

Vegem els motius principals pels quals has de prioritzar la definici\u00f3 de la buyer persona<\/em> per al teu negoci.<\/p>\n

Major coneixement del client<\/strong><\/h3>\n

En definir de manera fict\u00edcia el prototip de client ideal, podr\u00e0s entendre millor quines s\u00f3n les seves necessitats, preocupacions i expectatives reals<\/strong> . <\/p>\n

Garantir l’\u00e8xit de les estrat\u00e8gies de m\u00e0rqueting<\/em> digital<\/strong><\/h3>\n

Un dels beneficis m\u00e9s interessants de comptar amb una bona definici\u00f3 de buyer persona<\/em> \u00e9s que aconseguir\u00e0s millors resultats en les teves estrat\u00e8gies de captaci\u00f3, conversi\u00f3 i<\/strong> branding<\/strong><\/a> .<\/p>\n

El coneixement del teu client ideal et permetr\u00e0 seleccionar i dissenyar les millors estrat\u00e8gies per captar la seva atenci\u00f3 i aconseguir que gaudeixin de la millor experi\u00e8ncia en el seu customer journey<\/em> , \u00e9s a dir, en totes les fases del proc\u00e9s de compra.<\/p>\n

Millorar la creaci\u00f3 de contingut<\/strong><\/h3>\n

En una bona estrat\u00e8gia d’ inbound m\u00e0rqueting<\/em> , el contingut \u00e9s un dels elements m\u00e9s importants. Si coneixes b\u00e9 el teu buyer persona,<\/em> et ser\u00e0 m\u00e9s senzill desenvolupar contingut que ser\u00e0 de valor per a ells<\/strong> , per la qual cosa atraur\u00e0s m\u00e9s persones que estiguin interessades en all\u00f2 que la teva empresa els ofereixi.<\/p>\n

Optimitzar recursos<\/strong><\/h3>\n

Si comptes amb una definici\u00f3 precisa del teu client ideal, estalviar\u00e0s molts costos perqu\u00e8 prendr\u00e0s les millors decisions en molts aspectes<\/strong> , com l’elecci\u00f3 dels mitjans de comunicaci\u00f3 adequats, abandonar\u00e0s pr\u00e0ctiques o t\u00e8cniques poc eficients i traur\u00e0s m\u00e9s partit dels recursos econ\u00f2mics disponibles per a publicitat i promoci\u00f3.<\/p>\n

Altres beneficis<\/strong><\/h3>\n

Vegem altres avantatges de comptar amb una bona definici\u00f3 de la buyer persona<\/em> de la teva empresa:<\/p>\n

    \n
  • Seleccionar quins espais publicitaris s\u00f3n m\u00e9s rendibles per invertir-hi.<\/li>\n
  • Aconseguir una millor relaci\u00f3 entre la teva for\u00e7a de vendes i els clients.<\/li>\n
  • Millorar la fidelitat dels clients.<\/li>\n
  • Aconseguir m\u00e9s recomanacions i millors valoracions.<\/li>\n
  • Optimitzar el proc\u00e9s de compra.<\/li>\n<\/ul>\n

    Com definir la buyer persona<\/em> de la teva empresa<\/strong><\/h2>\n

    Per definir de manera precisa quina \u00e9s la teva persona de buyer,<\/em> has d’anar un pas m\u00e9s enll\u00e0 d’una classificaci\u00f3 basada en criteris geogr\u00e0fics, demogr\u00e0fics, socioculturals\u2026<\/p>\n

    Per crear la representaci\u00f3 fict\u00edcia del teu client ideal, t’has de basar en informaci\u00f3 real sobre el seu comportament, objectius, expectatives, reptes i preocupacions, cosa que et permetr\u00e0 disposar d’un perfil m\u00e9s prec\u00eds<\/strong> (con\u00e8ixer realment quines s\u00f3n les seves necessitats per poder oferir productes, serveis i contingut que les satisfacin). Per definir de forma precisa el teu buyer persona<\/em> , has de seguir una s\u00e8rie de passos: <\/p>\n

      \n
    1. Con\u00e8ixer quina informaci\u00f3 necessites sobre el teu client ideal<\/strong> , com les dades demogr\u00e0fiques, la situaci\u00f3 personal i laboral, quines s\u00f3n les metes i els objectius, a quins problemes s’enfronta, quin \u00e9s el comportament de compra, etc.<\/li>\n
    2. Realitzar un<\/strong> estudi de mercat<\/strong> que permeti recopilar tota la informaci\u00f3 sobre les seves necessitats<\/strong> , utilitzant tots els canals disponibles, tant els digitals (xarxes socials, p\u00e0gines web, eines d’anal\u00edtica de dades\u2026) com els tradicionals (informaci\u00f3 de comercials, enquestes, dades estad\u00edstiques\u2026).<\/li>\n
    3. Analitzar tota la informaci\u00f3 per poder crear un perfil<\/strong> adequat del client ideal.<\/li>\n
    4. Compartir la definici\u00f3 amb la resta d’\u00e0rees de l’empresa<\/strong> per millorar el servei d’atenci\u00f3 al client, el desenvolupament de productes i serveis i les accions de venda.<\/li>\n<\/ol>\n

      Qu\u00e8 \u00e9s el customer journey<\/em> i per qu\u00e8 ho has d’optimitzar<\/strong><\/h2>\n

      El customer<\/em> o buyer journey ( viatge del client<\/em> ) fa refer\u00e8ncia a totes les fases per les quals passa un lead<\/em> o contacte fins a convertir-se en client<\/strong> de la teva empresa, des de la primera presa de contacte, passant per la decisi\u00f3 de compra, fins al servei postvenda.<\/p>\n

      Si defineixes de forma precisa el teu buyer persona,<\/em> podr\u00e0s optimitzar el viatge del client, aconseguint aix\u00ed que un major percentatge de leads<\/em> o contactes acabin convertint-se en clients del teu negoci.<\/p>\n

      Per poder optimitzar el buyer journey<\/em> de la teva empresa, \u00e9s molt important alinear la feina i els objectius del teu equip de vendes, departament de m\u00e0rqueting<\/em> digital i servei d’atenci\u00f3 al client, a m\u00e9s d’involucrar tamb\u00e9 altres \u00e0rees de la teva empresa<\/strong> (com l’\u00e0rea financera o la log\u00edstica i el transport). El treball col\u00b7laboratiu, perseguint el mateix objectiu de satisfer el client, us permetr\u00e0 oferir-vos la millor experi\u00e8ncia d’usuari en totes les fases del proc\u00e9s de compra. <\/p>\n

      Per tenir \u00e8xit a la teva estrat\u00e8gia digital d’ inbound marketing,<\/em> has de prioritzar la definici\u00f3 del teu client ideal o buyer persona<\/em><\/strong> .<\/strong> Con\u00e8ixer perfectament a qui vols oferir els teus productes o serveis et permetr\u00e0 prendre les millors decisions i optimitzar el customer journey<\/em> per incrementar les vendes i la base de dades de clients del teu negoci.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Per atraure persones realment interessades en els productes i serveis que ofereix la teva empresa, dissenyar una bona estrat\u00e8gia de m\u00e0rqueting inbound \u00e9s la soluci\u00f3 ideal. Aconseguir\u00e0s cridar l’atenci\u00f3 de clients potencials que coincideixen amb el target a qu\u00e8 es dirigeix \u200b\u200bel teu negoci, per tant ser\u00e0 molt m\u00e9s r\u00e0pid, senzill i rendible convertir-los en […]<\/p>\n","protected":false},"author":3,"featured_media":8079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[169],"tags":[188,176,144],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital","tag-buyer-persona-ca","tag-inbound-marqueting","tag-marqueting-digital"],"yoast_head":"\nDefineix el teu buyer persona per crear una estrat\u00e8gia de m\u00e0rqueting inbound - EMD - Estrategia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Per crear una bona estrat\u00e8gia d'inbound m\u00e0rqueting \u00e9s fonamental definir de manera precisa el buyer persona, el teu client ideal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defineix el teu buyer persona per crear una estrat\u00e8gia de m\u00e0rqueting inbound - EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Per crear una bona estrat\u00e8gia d'inbound m\u00e0rqueting \u00e9s fonamental definir de manera precisa el buyer persona, el teu client ideal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-06T18:12:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2022\/11\/inbound_marketing_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Onidi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Onidi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/\"},\"author\":{\"name\":\"Eric Onidi\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/f616ec6ae92136710889288046856dc8\"},\"headline\":\"Defineix el teu buyer persona per crear una estrat\u00e8gia de m\u00e0rqueting inbound\",\"datePublished\":\"2023-03-06T18:12:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/\"},\"wordCount\":1088,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/inbound_marketing_3.jpg\",\"keywords\":[\"buyer persona\",\"inbound m\u00e0rqueting\",\"m\u00e0rqueting digital\"],\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/defineix-el-teu-buyer-persona-per-crear-una-estrategia-de-marqueting-inbound\\\/\",\"name\":\"Defineix el teu buyer persona per crear una estrat\u00e8gia de m\u00e0rqueting inbound - 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