{"id":8750,"date":"2023-03-16T10:30:00","date_gmt":"2023-03-16T08:30:00","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/que-es-el-clickthrough-rate-ctr\/"},"modified":"2025-04-30T10:45:00","modified_gmt":"2025-04-30T08:45:00","slug":"que-es-el-clickthrough-rate-ctr","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-clickthrough-rate-ctr\/","title":{"rendered":"Qu\u00e8 \u00e9s el Clickthrough Rate (CTR)"},"content":{"rendered":"\n<p>El <strong>Clickthrough Rate (CTR)<\/strong> \u00e9s una m\u00e8trica fonamental al m\u00f3n del m\u00e0rqueting digital. El <strong>CTR<\/strong> mesura la quantitat de vegades que un usuari fa clic en un enlla\u00e7 en relaci\u00f3 amb el nombre total d&#8217;impressions que ha tingut aquest enlla\u00e7. Aquesta m\u00e8trica s&#8217;utilitza per avaluar l&#8217;efectivitat d&#8217;una campanya publicit\u00e0ria o qualsevol tipus de contingut que tingui com a objectiu aconseguir clics.  <\/p>\n\n<div class=\"wp-block-web-stories-embed aligncenter\"><a href=\"https:\/\/estrategiamarketing.digital\/web-stories\/clickthrough-rate-ctr-glosario-de-marketing-y-estrategia-digital-emd\/\"><img alt=\"Clickthrough Rate (CTR) | Glossari de M\u00e0rqueting i Estrat\u00e8gia Digital | EMD\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/cropped-ctr-que-es-emd.jpg\" width=\"217\" height=\"362\" loading=\"lazy\" decoding=\"async\"><\/a><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Com es calcula el CTR<\/strong><\/h2>\n\n<p>El CTR es calcula dividint el <strong>nombre total de clics en un enlla\u00e7<\/strong> entre el <strong>nombre de vegades que aquest enlla\u00e7 ha estat mostrat<\/strong> , multiplicant per 100 per obtenir un percentatge. Per exemple, si un anunci s&#8217;ha mostrat 1.000 vegades i ha rebut 100 clics, el CTR seria del 10%. <\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-1024x576.jpg\" alt=\"\" class=\"wp-image-7438\" style=\"width:599px;height:337px\" width=\"599\" height=\"337\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-1024x576.jpg 1024w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-300x169.jpg 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-768x432.jpg 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-1536x864.jpg 1536w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-1390x782.jpg 1390w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/clickthrough-formula-1920x1080.jpg 1920w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 \u00e9s important el CTR<\/h2>\n\n<p>Hi ha moltes m\u00e8triques que podem analitzar, per\u00f2 n&#8217;hi ha 3 que podr\u00edem destacar per la seva import\u00e0ncia i les dades que ens permeten saber, i entre les quals el CTR cobra una gran import\u00e0ncia:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions<\/strong> : El nombre de vegades que es veuen les publicacions i els resultats.<\/li>\n\n\n\n<li><strong>CTR<\/strong> : Quantes vegades hi fan clic<\/li>\n\n\n\n<li><strong>Conversions<\/strong> : Aquelles accions que volem aconseguir que faci l&#8217;usuari. En una botiga en l\u00ednia poden ser vendes, per\u00f2 tamb\u00e9 formularis enviats, etc. <\/li>\n<\/ul>\n\n<p>A m\u00e9s, el CTR \u00e9s important perqu\u00e8 indica qu\u00e8 tan efectiu \u00e9s un anunci o un contingut per atraure latenci\u00f3 i linter\u00e8s del p\u00fablic objectiu. D&#8217;aquesta manera, si el CTR \u00e9s baix, significa que el contingut no est\u00e0 generant prou inter\u00e8s o que el p\u00fablic objectiu no s&#8217;ha assolit correctament. Si \u00e9s alt, significa que el contingut \u00e9s rellevant i \u00fatil per al p\u00fablic i que s&#8217;estan obtenint resultats positius.  <\/p>\n\n<h2 class=\"wp-block-heading\">Com millorar el CTR<\/h2>\n\n<p>Hi ha diverses estrat\u00e8gies per millorar el CTR. Una \u00e9s assegurar-se que, com hem comentat anteriorment, el contingut sigui rellevant i \u00fatil per al p\u00fablic objectiu. Tamb\u00e9 \u00e9s important utilitzar CTAs ( <strong>call to action<\/strong> ) clars i efectius. Les imatges i els v\u00eddeos tamb\u00e9 poden ser efectius per millorar aquesta m\u00e8trica, ja que sovint s\u00f3n m\u00e9s atractius que el text.   <\/p>\n\n<p>Pots millorar el CTR treballant tamb\u00e9 alguns aspectes del posicionament org\u00e0nic, que veurem a continuaci\u00f3.<\/p>\n\n<h2 class=\"wp-block-heading\">CTR al posicionament org\u00e0nic<\/h2>\n\n<p>El CTR tamb\u00e9 \u00e9s important en el <strong>posicionament org\u00e0nic<\/strong> a cercadors com Google. Google lutilitza com un senyal de rellev\u00e0ncia i qualitat dun lloc web. Si un lloc web t\u00e9 un CTR alt en els resultats de cerca, \u00e9s m\u00e9s probable que Google ho consideri rellevant i el posicioni en una posici\u00f3 privilegiada.  <\/p>\n\n<p>A m\u00e9s a m\u00e9s, en termes de posicionament, aix\u00f2 no dep\u00e8n d&#8217;un sol factor. Millorant la URL, el t\u00edtol, la metadescripci\u00f3&#8230; Ens ajudar\u00e0 a aconseguir millors posicions i, per tant, obtenir un nombre m\u00e9s gran de clicks.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>CTR en publicitat digital<\/strong><\/h2>\n\n<p><strong>En el context de la publicitat digital, el CTR \u00e9s una m\u00e8trica especialment important.<\/strong>  Les plataformes publicit\u00e0ries utilitzen el CTR per determinar la rellev\u00e0ncia d&#8217;un anunci i, per tant, la posici\u00f3 que heu de tenir a la p\u00e0gina de resultats. Un anunci amb un CTR alt t\u00e9 m\u00e9s possibilitats d&#8217;apar\u00e8ixer en una posici\u00f3 privilegiada que un que tingui un indicador baix. <\/p>\n\n<p>En resum, el CTR \u00e9s una m\u00e8trica fonamental en el m\u00e0rqueting digital que mesura l&#8217;efectivitat d&#8217;un contingut o un anunci per atraure l&#8217;atenci\u00f3 i l&#8217;inter\u00e8s del p\u00fablic objectiu. \u00c9s important per a la publicitat digital i per al posicionament org\u00e0nic a cercadors com Google. Millorar aquest percentatge requereix <strong>crear contingut rellevant i \u00fatil<\/strong> per al p\u00fablic objectiu i utilitzar crides a l&#8217;acci\u00f3 clares i efectives. En definitiva, el CTR \u00e9s una eina essencial per avaluar l\u00e8xit de qualsevol campanya de m\u00e0rqueting digital.   <\/p>\n\n<p>Si vols con\u00e8ixer m\u00e9s termes interessants que et poden ajudar en la teva <strong>estrat\u00e8gia de m\u00e0rqueting digital<\/strong> , et recordem que al nostre blog pots trobar el <strong><a href=\"https:\/\/estrategiamarketing.digital\/ca\/glossari-de-termes-de-marqueting-i-estrategia-digital\/\">glossari de termes d&#8217;estrat\u00e8gia i m\u00e0rqueting digital<\/a><\/strong> , que et servir\u00e0 com a font de consulta on donar llum als teus dubtes a l&#8217;hora de saber com anomenar correctament una acci\u00f3 concreta, una m\u00e8trica o una t\u00e8cnica del m\u00e0rqueting i l&#8217;estrat\u00e8gia digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Clickthrough Rate (CTR) \u00e9s una m\u00e8trica fonamental al m\u00f3n del m\u00e0rqueting digital. El CTR mesura la quantitat de vegades que un usuari fa clic en un enlla\u00e7 en relaci\u00f3 amb el nombre total d&#8217;impressions que ha tingut aquest enlla\u00e7. Aquesta m\u00e8trica s&#8217;utilitza per avaluar l&#8217;efectivitat d&#8217;una campanya publicit\u00e0ria o qualsevol tipus de contingut que [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[169],"tags":[194,192,133,178,144],"class_list":["post-8750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting-digital","tag-clickthrough-rate-ca","tag-ctr-ca","tag-estrategia-ca","tag-glossari","tag-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el Clickthrough Rate (CTR) - EMD - Estrategia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"El CTR mesura la quantitat de vegades que un usuari fa clic en un enlla\u00e7 respecte del nombre total d&#039;impressions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-clickthrough-rate-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el Clickthrough Rate (CTR) - EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"El CTR mesura la quantitat de vegades que un usuari fa clic en un enlla\u00e7 respecte del nombre total d&#039;impressions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-clickthrough-rate-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T08:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/CTR-que-es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Parr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Parr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/\"},\"author\":{\"name\":\"Sara Parr\u00f3n\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/76bdf622c02886140dad052bbea658d2\"},\"headline\":\"Qu\u00e8 \u00e9s el Clickthrough Rate (CTR)\",\"datePublished\":\"2023-03-16T08:30:00+00:00\",\"dateModified\":\"2025-04-30T08:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/CTR-que-es.jpg\",\"keywords\":[\"Clickthrough Rate\",\"CTR\",\"estrat\u00e8gia\",\"Glossari\",\"m\u00e0rqueting digital\"],\"articleSection\":[\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-clickthrough-rate-ctr\\\/\",\"name\":\"Qu\u00e8 \u00e9s el Clickthrough Rate (CTR) - 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