{"id":8762,"date":"2023-04-17T09:30:00","date_gmt":"2023-04-17T07:30:00","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/"},"modified":"2025-04-30T10:45:00","modified_gmt":"2025-04-30T08:45:00","slug":"que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/","title":{"rendered":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital"},"content":{"rendered":"\n<p>Al m\u00f3n del m\u00e0rqueting digital, el <strong>CAC<\/strong> (Customer Adquisition Cost) \u00e9s un terme molt important. Es tracta d&#8217;una m\u00e8trica que indica <strong>quant costa adquirir un nou client<\/strong> , cosa que \u00e9s essencial per avaluar el rendiment de l&#8217;estrat\u00e8gia de m\u00e0rqueting i millorar-la.   <\/p>\n\n<p>En aquest article, explorarem detalladament qu\u00e8 \u00e9s el CAC, per qu\u00e8 \u00e9s important i com calcular-lo per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n\n<h2 class=\"wp-block-heading\">Qu\u00e8 \u00e9s el CAC?<\/h2>\n\n<p>El <strong>CAC<\/strong> ( <strong>Customer Acquisition Cost<\/strong> ) \u00e9s un terme utilitzat en l&#8217;\u00e0mbit del m\u00e0rqueting digital que fa refer\u00e8ncia al cost que cal invertir per adquirir un nou client. En altres paraules, \u00e9s el que una empresa ha de pagar per aconseguir que un client faci una compra o contracti un servei. <\/p>\n\n<p>El CAC \u00e9s una m\u00e8trica important en l\u201fan\u00e0lisi del rendiment d\u201funa campanya de m\u00e0rqueting digital, ja que permet a les empreses determinar la despesa d\u201fadquirir cada client i, en conseq\u00fc\u00e8ncia, mesurar la rendibilitat dels seus esfor\u00e7os de m\u00e0rqueting. A m\u00e9s, tamb\u00e9 permet identificar les estrat\u00e8gies de m\u00e0rqueting que estan generant un <strong>retorn d&#8217;inversi\u00f3<\/strong> m\u00e9s gran i les que necessiten ser optimitzades o eliminades. <\/p>\n\n<div class=\"wp-block-web-stories-embed aligncenter\"><a href=\"https:\/\/estrategiamarketing.digital\/web-stories\/customer-acquisition-cost-cac-glosario-de-marketing-y-estrategia-digital-emd\/\"><img alt=\"Customer Acquisition Cost (CAC) |\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/cropped-customer-adquisition-cost.jpg\" width=\"256\" height=\"427\" loading=\"lazy\" decoding=\"async\"><\/a><\/div>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.youtube.com\/shorts\/y9juzz3xao8\">Consulta el nostre glossari de m\u00e0rqueting digital al nostre canal de YouTube.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Per qu\u00e8 \u00e9s important el CAC?<\/h2>\n\n<p>Tal com hem detallat, el CAC \u00e9s important en el m\u00e0rqueting digital perqu\u00e8 \u00e9s una m\u00e8trica que t&#8217;ajuda a determinar si els teus esfor\u00e7os de m\u00e0rqueting estan generant prou <strong>retorn d&#8217;inversi\u00f3<\/strong> ( <strong>ROI<\/strong> ).<\/p>\n\n<p>Si el teu CAC \u00e9s massa alt, vol dir que est\u00e0s gastant massa diners en adquirir clients i pot ser que no estiguis obtenint prou beneficis. Daltra banda, si el teu CAC \u00e9s baix, significa que est\u00e0s gastant menys diners per adquirir clients i els teus esfor\u00e7os de m\u00e0rqueting s\u00f3n m\u00e9s efectius. Per tant, con\u00e8ixer el teu CAC t&#8217;ajuda a avaluar el rendiment de les campanyes de m\u00e0rqueting i prendre decisions informades per millorar-les.  <\/p>\n\n<h2 class=\"wp-block-heading\">Com calcular el CAC?<\/h2>\n\n<p>El CAC es calcula dividint el <strong>total de les despeses en m\u00e0rqueting i vendes<\/strong> pel nombre de <strong>nous clients adquirits<\/strong> en un per\u00edode determinat. Els costos de m\u00e0rqueting i vendes inclouen totes les despeses relacionades amb l&#8217;adquisici\u00f3 de clients, com ara publicitat, esdeveniments, salaris dels venedors, entre d&#8217;altres. <\/p>\n\n<p>El c\u00e0lcul del CAC \u00e9s essencial per con\u00e8ixer el cost real d&#8217;adquirir nous clients i poder ajustar la teva estrat\u00e8gia de m\u00e0rqueting per millorar-la.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7466\" src=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-1024x576.jpg\" alt=\"com-calcular-CAC\" class=\"wp-image-7466\" srcset=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-1024x576.jpg 1024w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-300x169.jpg 300w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-768x432.jpg 768w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-1536x864.jpg 1536w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-1390x782.jpg 1390w, https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/como-calcular-CAC-1920x1080.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">Com optimitzar la teva estrat\u00e8gia de M\u00e0rqueting Digital amb el CAC<\/h2>\n\n<p>Per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital amb el CAC, \u00e9s important analitzar els resultats de les campanyes de m\u00e0rqueting i avaluar si els teus esfor\u00e7os de m\u00e0rqueting estan generant suficient ROI. Per disminuir el cost del teu CAC, has de buscar maneres de reduir els teus costos d&#8217;adquisici\u00f3, per exemple, enfocant-te en canals de m\u00e0rqueting m\u00e9s efectius o millorant el targeting de les campanyes publicit\u00e0ries. <\/p>\n\n<p>En resum, el CAC \u00e9s una m\u00e8trica important en el m\u00e0rqueting digital que et permetr\u00e0 avaluar el rendiment de les campanyes de m\u00e0rqueting i millorar-les per obtenir millors resultats.<\/p>\n\n<p>Vols comen\u00e7ar a optimitzar el CAC a la teva estrat\u00e8gia de M\u00e0rqueting Digital? <strong><a href=\"https:\/\/estrategiamarketing.digital\/ca\/contacta-amb-nosaltres\/\">Contacta&#8217;ns<\/a><\/strong> i els nostres experts t&#8217;orientaran!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al m\u00f3n del m\u00e0rqueting digital, el CAC (Customer Adquisition Cost) \u00e9s un terme molt important. Es tracta d&#8217;una m\u00e8trica que indica quant costa adquirir un nou client , cosa que \u00e9s essencial per avaluar el rendiment de l&#8217;estrat\u00e8gia de m\u00e0rqueting i millorar-la. En aquest article, explorarem detalladament qu\u00e8 \u00e9s el CAC, per qu\u00e8 \u00e9s important [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[170,169],"tags":[82,209,84,63,78,144],"class_list":["post-8762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-ca","category-marqueting-digital","tag-cac","tag-costos-dadquisicio","tag-customer-adquisition-cost","tag-estrategia","tag-leads","tag-marqueting-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T08:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Parr\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Parr\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/\"},\"author\":{\"name\":\"Sara Parr\u00f3n\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/76bdf622c02886140dad052bbea658d2\"},\"headline\":\"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital\",\"datePublished\":\"2023-04-17T07:30:00+00:00\",\"dateModified\":\"2025-04-30T08:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/customer-adquisition-cost.jpg\",\"keywords\":[\"CAC\",\"costos d'adquisici\u00f3\",\"Customer Adquisition Cost\",\"estrategia\",\"leads\",\"m\u00e0rqueting digital\"],\"articleSection\":[\"Estrat\u00e8gia\",\"M\u00e0rqueting Digital\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/\",\"name\":\"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/customer-adquisition-cost.jpg\",\"datePublished\":\"2023-04-17T07:30:00+00:00\",\"dateModified\":\"2025-04-30T08:45:00+00:00\",\"description\":\"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/customer-adquisition-cost.jpg\",\"contentUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/customer-adquisition-cost.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/inici\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/\",\"name\":\"EMD - Estrategia de Marketing Digital\",\"description\":\"Agencia - consultoria en marketing digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\"},\"alternateName\":\"EMD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#organization\",\"name\":\"EMD\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/isologo-EMD-circulo.png\",\"contentUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/isologo-EMD-circulo.png\",\"width\":600,\"height\":600,\"caption\":\"EMD\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/emd_marketing_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/emd-estrategia-de-marketing-digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC97GH4Y2URvuVyWYqSMkxWA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/#\\\/schema\\\/person\\\/76bdf622c02886140dad052bbea658d2\",\"name\":\"Sara Parr\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g\",\"caption\":\"Sara Parr\u00f3n\"},\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/ca\\\/author\\\/sara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital","description":"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/","og_locale":"ca_ES","og_type":"article","og_title":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital","og_description":"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.","og_url":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/","og_site_name":"EMD - Estrategia de Marketing Digital","article_published_time":"2023-04-17T07:30:00+00:00","article_modified_time":"2025-04-30T08:45:00+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg","type":"image\/jpeg"}],"author":"Sara Parr\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Sara Parr\u00f3n","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#article","isPartOf":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/"},"author":{"name":"Sara Parr\u00f3n","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/person\/76bdf622c02886140dad052bbea658d2"},"headline":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital","datePublished":"2023-04-17T07:30:00+00:00","dateModified":"2025-04-30T08:45:00+00:00","mainEntityOfPage":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg","keywords":["CAC","costos d'adquisici\u00f3","Customer Adquisition Cost","estrategia","leads","m\u00e0rqueting digital"],"articleSection":["Estrat\u00e8gia","M\u00e0rqueting Digital"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/","url":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/","name":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital - EMD - Estrategia de Marketing Digital","isPartOf":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#primaryimage"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg","datePublished":"2023-04-17T07:30:00+00:00","dateModified":"2025-04-30T08:45:00+00:00","description":"Apr\u00e8n qu\u00e8 \u00e9s el CAC. Descobreix com calcular-lo i optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital per obtenir millors resultats.","breadcrumb":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#primaryimage","url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg","contentUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2023\/03\/customer-adquisition-cost.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/estrategiamarketing.digital\/ca\/que-es-el-cac-i-com-calcular-ho-per-optimitzar-la-teva-estrategia-de-marqueting-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/estrategiamarketing.digital\/ca\/inici\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e8 \u00e9s el CAC i com calcular-ho per optimitzar la teva estrat\u00e8gia de m\u00e0rqueting digital"}]},{"@type":"WebSite","@id":"https:\/\/estrategiamarketing.digital\/ca\/#website","url":"https:\/\/estrategiamarketing.digital\/ca\/","name":"EMD - Estrategia de Marketing Digital","description":"Agencia - consultoria en marketing digital","publisher":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization"},"alternateName":"EMD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/estrategiamarketing.digital\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/estrategiamarketing.digital\/ca\/#organization","name":"EMD","url":"https:\/\/estrategiamarketing.digital\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/isologo-EMD-circulo.png","contentUrl":"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/08\/isologo-EMD-circulo.png","width":600,"height":600,"caption":"EMD"},"image":{"@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/emd_marketing_\/","https:\/\/www.linkedin.com\/company\/emd-estrategia-de-marketing-digital\/","https:\/\/www.youtube.com\/channel\/UC97GH4Y2URvuVyWYqSMkxWA"]},{"@type":"Person","@id":"https:\/\/estrategiamarketing.digital\/ca\/#\/schema\/person\/76bdf622c02886140dad052bbea658d2","name":"Sara Parr\u00f3n","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba0c2340f03cc2c47162ead89c165ef965986e9d324654c06ed725673f1cef7c?s=96&d=mm&r=g","caption":"Sara Parr\u00f3n"},"url":"https:\/\/estrategiamarketing.digital\/ca\/author\/sara\/"}]}},"_links":{"self":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts\/8762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/comments?post=8762"}],"version-history":[{"count":0,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/posts\/8762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/media\/8101"}],"wp:attachment":[{"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/media?parent=8762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/categories?post=8762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategiamarketing.digital\/ca\/wp-json\/wp\/v2\/tags?post=8762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}