{"id":8547,"date":"2020-05-05T07:16:45","date_gmt":"2020-05-05T05:16:45","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/strategy\/"},"modified":"2025-04-30T10:18:04","modified_gmt":"2025-04-30T08:18:04","slug":"strategy","status":"publish","type":"page","link":"https:\/\/estrategiamarketing.digital\/en\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"

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Define your digital strategy
\n<\/strong><\/span><\/h2>[vc_column_text text_style=”leader-text” animation=”eut-fade-in” animation_delay=”400″]Taking advantage of the online world is not an option, it is an obligation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”4x” padding_bottom_multiplier=”4x” rc_heading_color=”light” rc_bg_type=”color” rc_font_color=”rgba(255,255,255,0.8)” rc_bg_color=”#1a1a1a”][vc_column content_width=”custom” horizontal_content_position=”right” custom_content_width=”970″]

How to have<\/span><\/h2>

online success<\/span><\/h2>
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Start at the beginning<\/span><\/h3>[vc_column_text]For many, defining a digital marketing strategy means facing the unknown.<\/strong> Where to start, how to proceed, what tools to use, how online communication channels work, how much resources to invest and what is the return? Many questions that remain unanswered, or only half-answered, unless you have experience and a working methodology. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

Evaluate all options<\/span><\/h3>[vc_column_text]Taking advantage of the online world is more than just a website, an online campaign or a social media presence.<\/strong> It is to have a digital strategy based on clear, measurable and achievable objectives, aligned with the overall objectives of the company. A strategy that defines the value proposition and positioning of your company online, as well as its performance in all relevant marketing channels, with a concrete action plan and an associated budget. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner mobile_width=”hide”]
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To be fast, to be agile<\/span><\/h3>[vc_column_text]Taking advantage of the digital world is all about being practical and results-oriented. <\/strong> <\/span>Today more than ever, in times of crisis in a rapidly changing world. Available resources are limited and you need to act quickly, prioritizing what is most important for your company, while maintaining consistency. Accelerating implementation, measuring actions and analyzing results to optimize the strategy is essential. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

Relying on experts<\/span><\/h3>[vc_column_text]Digital marketing is evolving at breakneck speed and requires a high level of knowledge and experience to take advantage of all the opportunities it generates.<\/strong> Relying on professionals allows you to access a proven methodology, resolve doubts and avoid mistakes. At EMD we accompany you with an understandable language and a practical approach because we know that you need to move forward. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”4x” padding_bottom_multiplier=”4x” rc_bg_type=”color” rc_bg_color=”#f7f8fb” rc_font_color=”#f7f8fc”][vc_column content_width=”custom” horizontal_content_position=”center” custom_content_width=”770″]

Our methodology: 4 fundamental steps in your project<\/span><\/h3>[\/vc_column][vc_column]
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01<\/span><\/span><\/h3>

Analysis<\/span><\/h3>[vc_column_text]Understand the market, online competitors and the potential it offers. Decipher data from previous marketing actions: channels, objectives and results obtained. Know our target customer (target, or “buyer persona”), their behavior and their online needs.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

02<\/span><\/span><\/h3>

Objectives<\/span><\/h3>[vc_column_text]Incorporate your company’s information: strengths and weaknesses, vision and positioning. Define online objectives in line with your vision, mission and priorities. Objectives should be specific, measurable, achievable and relevant.[\/vc_column_text][\/vc_column_inner][vc_column_inner mobile_width=”hide”]
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03<\/span><\/span><\/h3>

Digital marketing strategy<\/span><\/h3>[vc_column_text]Evaluate the different options in terms of value proposition, positioning, message to be communicated and how to convey it. Assess the associated costs, necessary resources and expected results in a marketing budget. Validate the strategy and establish a detailed action plan.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

04<\/span><\/span><\/h3>

Innovation<\/span><\/h3>[vc_column_text]Identify trends and opportunities, test new formats and channels. Incorporate new technologies based on data, automation and analytics, based on KPIs (Key Performance Indicators). Adapt the strategy to the evolution of our audience over time.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”4x” padding_bottom_multiplier=””][vc_column content_width=”custom” horizontal_content_position=”right” custom_content_width=”970″]

We create strategies<\/span><\/h3>

global<\/span><\/h3>
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In paid media<\/h3> <\/a>

We develop your promotion strategy and action plan in all formats and advertising platforms: Google Ads, Bing, social networks, content…<\/p> <\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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In own resources<\/h3> <\/a>

We define your strategy for the set of elements you have at your disposal to disseminate information, generate interest and inspire users: website, app, blog articles, social media content, newsletter, etc.<\/p> <\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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In earned media<\/h3> <\/a>

We create strategies based on the quality of your online presence and your communication so that you get mentions and recommendations, that your content is shared or goes viral, that your target audience is interested in your brand values.<\/p> <\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=”2x” padding_bottom_multiplier=”5x” rc_font_color=”#262626″][vc_column width=”1\/6″ tablet_width=”1-6″ mobile_width=”hide”][\/vc_column][vc_column width=”4\/6″ content_width=”75″ horizontal_content_position=”center” text_align=”center” tablet_width=”2-3″ mobile_content_width=”reset”]

Do you want to succeed online?<\/span><\/h3>[vc_column_text animation=”eut-fade-in” animation_duration=”slow”]Write to us. We love to get involved in new projects
\nTel: +34 609 87 05 07[\/vc_column_text]
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