{"id":8672,"date":"2020-09-29T09:00:00","date_gmt":"2020-09-29T07:00:00","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/methodology-for-implementing-semantic-analysis\/"},"modified":"2025-04-30T10:43:46","modified_gmt":"2025-04-30T08:43:46","slug":"methodology-for-implementing-semantic-analysis","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/en\/methodology-for-implementing-semantic-analysis\/","title":{"rendered":"Methodology for implementing Semantic Analysis"},"content":{"rendered":"\n

Search engines are increasingly focusing on semantics<\/strong>, intent and the context in which a user performs a search. This is in order to offer the most relevant content possible. <\/p>\n\n

Consequently, we must adapt our digital marketing strategy to understand what interests the user at each moment and create the right content to offer in the appropriate channels.<\/p>\n\n

The way to do this is through semantic analysis<\/a> and semantic content creation<\/a>, as described in our previous articles. <\/p>\n\n

On this occasion, we detail the methodology<\/strong> to be used to implement semantic analysis<\/strong> in a content strategy oriented to satisfy the user’s needs as the main and, we could say, almost exclusive objective.<\/p>\n\n

Because by fulfilling this objective, other benefits will automatically appear: better SEO positioning<\/strong>, a better brand image<\/strong>, more relevant and profitable advertising, greater diffusion in social networks, among others.<\/p>\n\n

Ultimately, all elements of a successful Inbound Marketing<\/a> strategy<\/strong> will benefit from working on semantic analysis.<\/strong><\/p>\n\n

The methodology to implement semantic analysis consists of several phases that we will detail below.<\/p>\n\n

The Methodology to be implemented and its different phases<\/strong><\/h2>\n\n

As a preamble, we will highlight the importance of putting ourselves in the shoes of our “Buyer persona”, i.e. our target audience. <\/p>\n\n

What are their intentions<\/strong>, how they approach<\/strong> a product or service, what is their buying<\/strong> process<\/strong> are key elements to know. <\/p>\n\n

In terms of semantic analysis, we will focus on the questions<\/strong> that are asked at any given moment, how they are asked<\/strong> (in writing or by voice), where and in what format they<\/strong> expect the answers, in parallel to the initiatives they expect from our brand.<\/p>\n\n

As we can see, we are far from the old robot-style “buy red shoes” language that was used when searching and did not return valuable content for the user.<\/p>\n\n

Phases of Semantic Analysis implementation<\/strong> <\/h3>\n\n

In a process that extends over nine steps<\/strong>, the methodology for implementing semantic analysis ranges from the first choice of topics to be developed to the creation of the editorial plan and the measurement of results.<\/p>\n\n

Below, I will explain each of these steps so that you can start integrating<\/strong> semantic analysis into your editorial strategy<\/strong>.<\/p>\n\n

\"Semantic<\/figure><\/div>\n\n

Step 1. Identify issues <\/strong><\/h4>\n\n

The first thing to do is to identify the main themes<\/strong> we will work on. These themes will be given by the nature of our company, its products and\/or services. <\/p>\n\n

For example, if our company is a digital strategy agency, the main topics will revolve around digital strategy and online marketing.<\/p>\n\n

It is a matter of finding, not defining, and starting to align content<\/strong> with our core business. Subsequently, throughout the different steps we will define and adjust the best content for the user. <\/p>\n\n

Step 2. The purchasing process <\/strong><\/h4>\n\n

As we mentioned in our previous article Semantic Content and Customer Journey<\/a>,<\/em> throughout the purchase journey we find different phases through which the user passes. From the moment they discover our brand or product until they become our ambassador to other users. <\/p>\n\n

These phases are:<\/p>\n\n

  1. Discovery<\/strong><\/li>
  2. Consideration<\/strong> and research<\/li>
  3. Purchasing<\/strong> and loyalty<\/li><\/ol>\n\n

    This will allow us to develop the right type of content<\/strong> and plan its dissemination through the appropriate channels, favored by the user.<\/p>\n\n

    Step 3. Keyword research <\/strong><\/h4>\n\n

    At this stage of the methodology, we will perform a keyword audit of<\/strong> the different topics we are going to develop. For this we will have to carry out a study containing the following type of keywords: <\/p>\n\n