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Objective: To <\/strong>learn what a Digital Marketing strategy is, how to define it, what it is based on, the tools to use, and how to implement it.<\/p>\n\n Course methodology: <\/strong>Theory and practice.<\/p>\n\n Aimed at:<\/strong> Company directors, marketing managers, sales, commercial, export, product, finance, marketing and communication managers, in short, anyone who wants to know precisely how to define a Digital Marketing strategy.<\/p>\n\n Dates:<\/strong> February 16 and February 17, 2022<\/strong><\/p>\n\n Schedule: 16:30h – 18:30h (2 sessions of 2h each) | Online (Microsoft Teams)<\/p>\n\n Cost for Secartys members: 50\u20ac + VAT | Cost for non-members: 100\u20ac + VAT<\/strong><\/p>\n\n For many, defining a digital marketing strategy means facing the unknown: where to start, how to proceed, what tools to use, how much resources to invest and what is the return? Etc. <\/p>\n\n To take advantage of the online world is to have a digital strategy based on clear, measurable, achievable and aligned with the overall objectives of the company. A strategy that defines the value proposition and positioning of your company online, as well as its performance in the relevant marketing channels, with a concrete action plan and an associated budget. <\/p>\n\n In this training we will have a global and practical vision of how to define and implement a digital marketing strategy in 3 phases:<\/strong><\/p>\n\n
\n\nCourse description<\/h2>\n\n
Phase 1. Analysis <\/h3>\n\n