{"id":8903,"date":"2020-05-14T16:08:33","date_gmt":"2020-05-14T14:08:33","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/emd-a-project-i-have-been-imagining-for-some-time-now\/"},"modified":"2025-08-05T12:48:22","modified_gmt":"2025-08-05T10:48:22","slug":"emd-a-project-i-have-been-imagining-for-some-time-now","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/en\/emd-a-project-i-have-been-imagining-for-some-time-now\/","title":{"rendered":"EMD, a project I have been imagining for some time now"},"content":{"rendered":"\n

Every project has a story: that is the story of why I created the EMD agency.<\/p>\n\n

When marketing has been an essential part of your work for 20 years and you have developed digital marketing strategies<\/strong> for a large number of companies of all sectors and sizes, you consider at some point in your life to take the leap and create your own agency<\/a><\/strong>.<\/p>\n\n

In a web or marketing agency, as an executive in international startups or as an independent, I have followed the evolution of a sector that has revolutionized our ways of living, sharing, buying – and will continue to do so at an even higher rate in the future. The way in which we relate to a brand and what we expect from it goes far beyond a commercial relationship or an emotional bond. <\/p>\n\n

Sometimes you need an incentive to decide<\/strong>: the Coronavirus pandemic of March 2020 was it for me. As the projects I was working on were impacted, I decided to take action. I turned the ideas I had in my head for some time into reality. <\/p>\n\n

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My goal is to grow companies in the digital world.<\/p>\nEric Onidi<\/cite><\/blockquote>\n\n

Passing on<\/strong> knowledge, supporting<\/strong> people in their projects, adding value<\/strong> with research<\/strong>, knowledge<\/strong>, involvement<\/strong> and passion<\/strong> or innovating<\/strong> are essential values for me.<\/p>\n\n

So it is now, in March 2020 and in the middle of confinement that I decided to give consistency to my project, creating the agency EMD<\/a><\/strong> – Digital Marketing Strategy, so that these values are present in my daily work.<\/p>\n\n

Over time, talking to a multitude of people from different fields, sectors, training, country… I realized the enormous need<\/strong> that exists to better understand the online world.<\/strong> And above all to know how to take advantage of<\/strong> it<\/strong>. <\/p>\n\n

It’s normal, it’s such a vast and rapidly changing field that even we professionals find it hard to keep up with it! Inbound<\/a> and Content Marketing, Return on Engagement<\/a>, Artificial Intelligence, Automation<\/a>, Audience…: when is the next concept, the next tool, the next data to be taken into account<\/strong>? <\/p>\n\n

Many companies remain paralyzed in the face of the digital challenge<\/strong>. Others make timid and uncoordinated attempts at online marketing channels. But evolution is unstoppable and nowadays, either you are present online with a coherent strategy, or your business has little future. <\/p>\n\n

I am very clear about EMD’s vision, why I am starting this project; it can be summed up in one short sentence: “tohelp companies grow<\/strong>“.<\/p>\n\n