{"id":8915,"date":"2020-05-14T16:26:27","date_gmt":"2020-05-14T14:26:27","guid":{"rendered":"https:\/\/estrategiamarketing.digital\/this-blog-can-be-very-useful-for-you\/"},"modified":"2025-07-02T16:42:39","modified_gmt":"2025-07-02T14:42:39","slug":"this-blog-can-be-very-useful-for-you","status":"publish","type":"post","link":"https:\/\/estrategiamarketing.digital\/en\/this-blog-can-be-very-useful-for-you\/","title":{"rendered":"This blog can be very useful for you"},"content":{"rendered":"\n<p>This blog is dedicated to a topic of crucial importance for companies in an ever-changing, hyper-connected and increasingly technological world: <strong>digital<\/strong> <strong>marketing<\/strong> <strong>strategy<\/strong>. In this introductory article I will detail the objectives of the EMD blog. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Objective of the blog<\/strong><\/h4>\n\n<p>Why do I do it? Basically for the same reasons that led me to create the digital marketing strategy agency <a href=\"https:\/\/estrategiamarketing.digital\/en\/\"><strong>EMD<\/strong><\/a>To <strong>transmit<\/strong> <strong>knowledge<\/strong>, to <strong>support<\/strong> people in their business projects, to bring <strong>added value<\/strong> based on <strong>research<\/strong>, <strong>knowledge <\/strong>and <strong>experience<\/strong>. In short, to <strong>help companies to grow<\/strong>.  <\/p>\n\n<p>There is a lot of information on the Internet, in Spanish and in other languages, so one might think that everything has been &#8220;invented&#8221;. However, <strong>studying<\/strong> <strong>the<\/strong> <strong>queries<\/strong> or searches that Internet users make on Google (with tools such as Google Trends, Google Keyword planner, Answer the public or Semrush), we see that there are many<strong> searches<\/strong> on strategies. By <strong>marketing<\/strong><strong> channel<\/strong>, by <strong>sector of activity<\/strong>, by <strong>type<\/strong> <strong>of<\/strong> <strong>company<\/strong> or directly by <strong>company<\/strong> <strong>name<\/strong>.  <\/p>\n\n<p>As <strong>the focus<\/strong> I want to give to this blog is more on <strong>spreading knowledge<\/strong>, analyzing issues in a deeper way, than publishing news or current affairs, I will rely on the concerns of Internet users to try to give the most <strong>relevant<\/strong> <strong>answers<\/strong> possible, with <strong>proven data<\/strong> and <strong>contrasted information<\/strong>.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>How will I do it?<\/strong><\/h4>\n\n<p>The blog will have different categories:  <\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Strategy<\/strong>, where I will post material on how to define a digital marketing strategy, where to start, what are the elements to take into account, what methodology and tools to use, what are the novelties, how to adapt the strategy according to the evolution of the market or the results obtained, etc. <a href=\"https:\/\/estrategiamarketing.digital\/en\/what-is-return-on-engagement-roe\/\">Here<\/a> is an example of a first article.<\/li><li><strong>Digital Marketing<\/strong>, a block dedicated to analyzing the different marketing channels, exploring the possible actions that can be taken, the kpis to take into account and the best practices, illustrating the <a href=\"http:\/\/categor%C3%ADa\">category of<\/a> examples and practical tips. To better understand the terms used, I added a <a href=\"https:\/\/estrategiamarketing.digital\/en\/glossary-of-marketing-and-digital-strategy-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">glossary<\/a>. <\/li><li><strong>Agency<\/strong>, to communicate about the agency&#8217;s life, ongoing <a href=\"https:\/\/estrategiamarketing.digital\/en\/emd-a-project-i-have-been-imagining-for-some-time-now\/\">projects<\/a>, joys and challenges: we are humans talking to humans!<\/li><li><strong>Interviews<\/strong>, a section where I will interview important personalities from the world of digital marketing, prominent companies, startups&#8230; Well, all the interesting people who have something to say about digital marketing strategy!<\/li><li><strong>Case<\/strong> <strong>study<\/strong>, a category whose ambition is on the one hand to present the digital marketing strategies of certain companies. On the other hand, to provide information and advice on possible strategies by sector of activity or by type of project. <\/li><li><strong>News<\/strong>, where I will publish my analysis and point of view on some news that I consider of interest to the reader.<\/li><\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Quality vs. quantity<\/strong><\/h4>\n\n<p>Applying the basic rules of a good content strategy to my own blog (I would only be missing!), I will publish few articles. But I will try to make sure they are of <strong>quality<\/strong> and that they <strong>add value<\/strong> in solving your problems.   <\/p>\n\n<p>And since I believe that an article should be &#8220;alive&#8221;, especially since a blog is an online format, I would love to <strong>include<\/strong> <strong>comments<\/strong> I receive from readers and regularly <strong>update<\/strong> the data and information published.<\/p>\n\n<p>Those are the goals of the EMD blog. I reread this post and it is quite a declaration of intent, isn&#8217;t it? Now it&#8217;s time to work, to turn this project into reality, to provide value and to be consistent.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing the searches on digital marketing made by Internet users, we can see that the most important searches are for information by sector, by marketing channel or by type of company, as well as the need to know how to define a strategy or create campaigns. We will discuss all these topics in this blog. <\/p>\n","protected":false},"author":3,"featured_media":7932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[137],"tags":[],"class_list":["post-8915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contents, topics and objectives of the EMD blog<\/title>\n<meta name=\"description\" content=\"Don&#039;t know how to define a digital marketing strategy? In this blog we help you with information, methodology, analysis and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estrategiamarketing.digital\/en\/this-blog-can-be-very-useful-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contents, topics and objectives of the EMD blog\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t know how to define a digital marketing strategy? In this blog we help you with information, methodology, analysis and examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estrategiamarketing.digital\/en\/this-blog-can-be-very-useful-for-you\/\" \/>\n<meta property=\"og:site_name\" content=\"EMD - Estrategia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-14T14:26:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T14:42:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/estrategiamarketing.digital\/wp-content\/uploads\/2020\/05\/blog-social-media-marketing-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Onidi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Onidi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/\"},\"author\":{\"name\":\"Eric Onidi\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/#\\\/schema\\\/person\\\/f616ec6ae92136710889288046856dc8\"},\"headline\":\"This blog can be very useful for you\",\"datePublished\":\"2020-05-14T14:26:27+00:00\",\"dateModified\":\"2025-07-02T14:42:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/\"},\"wordCount\":575,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/blog-social-media-marketing-digital.jpg\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/\",\"url\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/\",\"name\":\"Contents, topics and objectives of the EMD blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/estrategiamarketing.digital\\\/en\\\/this-blog-can-be-very-useful-for-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/estrategiamarketing.digital\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/blog-social-media-marketing-digital.jpg\",\"datePublished\":\"2020-05-14T14:26:27+00:00\",\"dateModified\":\"2025-07-02T14:42:39+00:00\",\"description\":\"Don't know how to define a digital marketing strategy? 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