Internationalization is no longer an option reserved for large corporations. Today, Catalan companies have more tools, more knowledge and more institutional support than ever to start exporting with method, strategy and expert support. In this context, the Catalunya Exporta program, promoted by ACCIÓ, is consolidated as one of the most relevant initiatives for those companies that want to start or develop their path towards international markets with solid foundations.
According to official ACCIÓ data, out of every 10 sporadic exporters, only 4 continue exporting in the second year. Given this reality, the objective of Catalunya Exporta is to help companies that start exporting during the second and third year to consolidate them as future regular exporters. This phase is critical, as many companies abandon internationalization due to a lack of strategy, planning or adequate support.
Source: Presentation of the “Catalunya Exporta” program (document .PDF)
What is Catalunya Exporta and why is it key for your company?
Catalunya Exporta is a strategic accompaniment program of the Government of Catalonia aimed at Catalan companies that want to start exporting or better structure their internationalization process. It is not only about receiving information, but also about working in a practical and strategic way on fundamental aspects such as:
- Analysis of the company’s export capacity.
- Target market selection.
- The definition of an international action plan.
- Validation of the value proposition in international environments.
The program combines specialized training and expert advice, enabling companies to not only understand the export process, but to implement it with a clear and realistic roadmap.
A key moment: strategic preparation prior to coupons
This is a strategic opportunity that many companies are waiting for to activate internationalization, consulting or market validation projects. However, the most common mistake is to start preparing when the call for proposals is already open.
It is important to explain what the coupons are. These are grants promoted by the Generalitat de Catalunya through ACCIÓ that allow companies to access specialized advice to advance in their internationalization process. Through these grants, companies can obtain an in-depth analysis of target markets, the definition of a clear strategy and the development of a concrete action plan to penetrate or strengthen their presence in international markets, reducing risks and optimizing resources in the initial phases of expansion.
The companies that really take advantage of these instruments are those that previously work on their diagnosis, define objectives and structure their international plan. When the coupon arrives, they already know what they need and how to execute it. Moreover, this year the coupons will arrive soon (April or May), so it is essential to prepare as soon as possible.
Internationalize with strategy, not by intuition
Catalunya Exporta is not just a training program; it is a structured framework to professionalize the internationalization of Catalan SMEs. In an increasingly competitive global environment, exporting without a strategy means taking unnecessary risks.
The combination of expert accompaniment, digital validation tools and advance preparation to take advantage of instruments such as coupons can make the difference between an impromptu expansion and a sustainable expansion.
At EMD we firmly believe that internationalization must be approached with strategic vision, data analysis and a clear value proposition adapted to each market. Catalunya Exporta is the ideal starting point to get it right from the beginning.
If you want more information about ACCIÓ’s Export Strategy Coupons 2026, download the complete information in pdf format.
The time to prepare is now.
Webinar Catalunya Exporta: Digital Marketing, the most economical way to validate markets
One of the biggest challenges when starting to export is to validate if there is real demand in a new country without assuming large commercial costs. This is where digital marketing becomes a strategic tool.
Through segmented campaigns, behavioral analysis, message testing and interest validation, it is possible to evaluate the potential of a market before making more complex structural investments. This methodology allows us to identify markets with potential and make decisions based on data, not intuition.
In collaboration with SECARTYS, Eric Onidi, founder of EMD, will give a webinar on March 25: “Catalunya Exporta – Digital Marketing: the most economical way to validate markets”.
This session will address how to use digital marketing as a strategic tool for:
- Test new international markets with low risk.
- Measure actual demand before investing in commercial structure.
- Optimize resources in the initial export phases.
- Integrate the digital strategy into the internationalization plan.
It will be a practical session, oriented to SMEs that want to make international decisions with criteria and methodology.
At EMD we recommend anticipating: analyzing markets, reviewing the international digital strategy and preparing the ground so that the investment has the maximum return. Therefore, we invite all companies interested in starting to export or optimizing their international expansion to register and participate in the event.
👉 Registration through the following links:
1. https://agenda. accio.gencat.cat/cercador/-/actes/2026/03/25/2044823/catalunya-exporta-marqueting-digital-la-manera-mes-economica-de-validar-mercats?backToSearch=/cercador/-/actes/cercador/s20022026/i569
2. https://areasocio.secartys.org/events/marketing-digital-la-manera-mas-economica-de-validar-mercados/
EMD supports companies in the definition and execution of their internationalization strategy, facilitating their access to the most appropriate markets and strengthening their long-term export development.