Manage cookie consent easily and professionally
Avoid legal risks and protect the performance of your digital strategy with a clear, legal and customized solution.
Cookie consent management is no longer just a legal issue: it is a key part of any digital strategy.
As of 2024, Google requires all websites using its services (such as Google Ads, Analytics or Tag Manager) to be adapted to Consent Mode v2.
This means that if your website is not configured correctly, you will stop measuring conversions, you will lose valuable data and you could be in breach of regulations such as GDPR or ePrivacy.
At EMD | Digital Marketing Strategy we have been working for months with this new requirement and we are a certified partner of Cookiebot™, the reference platform in consent management.
We help you to solve everything in a simple, effective and personalized way.
What exactly does Consent Mode v2 involve?
Until recently, if a user did not accept cookies, all tracking was lost. This affected your campaigns, the attribution of results, and even the optimization of advertising investment.
With Google’s Consent Mode v2, it is now possible to continue collecting information (in an aggregated and respectful way) even when the user does not give explicit consent. But for that to work, you need to implement a certified platform like Cookiebot™ and configure it correctly.
So what does Cookiebot™ do?
Cookiebot™ is responsible for displaying a fully customizable, clear and legal consent banner. It allows the user to:
-
Accept or reject non-essential cookies in one click
-
Accessing a preference center at any time
-
Know what cookies are used and for what purpose, in a transparent manner.
All this is automatically adapted to the user’s language, to the legislation of their country, and is kept up to date according to legal changes.
What we do at EMD
We don’t just install a plugin. At EMD we take care of the whole process:
✅ Current compliance audit of your website
✅ Full implementation of the consent system
✅ Technical configuration of Google Consent Mode v2 (GTM, GA4, Ads…)
✅ Custom design of the cookie banner
✅ Real-time updateable cookie statement
In addition, as an accredited partner, you can count on our experience and direct training with the tool.
This is our commitment
We know that sometimes legal issues become a headache… that’s why we make it easy. Our goal is to let you focus on your business, while we make sure your website stays compliant and profitable.
📄 Here you can see our certificate as an official Cookiebot™ partner.
