Define your digital strategy

Taking advantage of the online world is not an option, it is an obligation.

How to have

online success

Start at the beginning

For many, defining a digital marketing strategy means facing the unknown. Where to start, how to proceed, what tools to use, how online communication channels work, how much resources to invest and what is the return? Many questions that remain unanswered, or only half-answered, unless you have experience and a working methodology.

Evaluate all options

Taking advantage of the online world is more than just a website, an online campaign or a social media presence. It is to have a digital strategy based on clear, measurable and achievable objectives, aligned with the overall objectives of the company. A strategy that defines the value proposition and positioning of your company online, as well as its performance in all relevant marketing channels, with a concrete action plan and an associated budget.

To be fast, to be agile

Taking advantage of the digital world is all about being practical and results-oriented. Today more than ever, in times of crisis in a rapidly changing world. Available resources are limited and you need to act quickly, prioritizing what is most important for your company, while maintaining consistency. Accelerating implementation, measuring actions and analyzing results to optimize the strategy is essential.

Relying on experts

Digital marketing is evolving at breakneck speed and requires a high level of knowledge and experience to take advantage of all the opportunities it generates. Relying on professionals allows you to access a proven methodology, resolve doubts and avoid mistakes. At EMD we accompany you with an understandable language and a practical approach because we know that you need to move forward.

Our methodology: 4 fundamental steps in your project

01

Analysis

Understand the market, online competitors and the potential it offers. Decipher data from previous marketing actions: channels, objectives and results obtained. Know our target customer (target, or “buyer persona”), their behavior and their online needs.

02

Objectives

Incorporate your company’s information: strengths and weaknesses, vision and positioning. Define online objectives in line with your vision, mission and priorities. Objectives should be specific, measurable, achievable and relevant.

03

Digital marketing strategy

Evaluate the different options in terms of value proposition, positioning, message to be communicated and how to convey it. Assess the associated costs, necessary resources and expected results in a marketing budget. Validate the strategy and establish a detailed action plan.

04

Innovation

Identify trends and opportunities, test new formats and channels. Incorporate new technologies based on data, automation and analytics, based on KPIs (Key Performance Indicators). Adapt the strategy to the evolution of our audience over time.

We create strategies

global

In paid media

We develop your promotion strategy and action plan in all formats and advertising platforms: Google Ads, Bing, social networks, content…

In own resources

We define your strategy for the set of elements you have at your disposal to disseminate information, generate interest and inspire users: website, app, blog articles, social media content, newsletter, etc.

In earned media

We create strategies based on the quality of your online presence and your communication so that you get mentions and recommendations, that your content is shared or goes viral, that your target audience is interested in your brand values.

Do you want to succeed online?

Write to us. We love to get involved in new projects
Tel: +34 609 87 05 07


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