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We welcome Raquel!
We welcome Raquel! 933 634 Eric Onidi

We welcome Raquel!

The newest member of the EMD team is Raquel Martinez.
Our plan for the future has just begun and that is why we want the best in our team.
Welcome!

8 steps to create an Inbound Marketing strategy
8 steps to create an Inbound Marketing strategy 2560 1707 Eric Onidi

8 steps to create an Inbound Marketing strategy

The concept of Inbound marketing describes the most effective way to attract the attention of customers. This strategy will make you control perfectly how your users are and they will be the ones who decide to reach you. A strategy increasingly used by large brands, with a high focus on defining buyer personas and thinking about valuable content that will act as a magnet for the selected target.

Methodology for implementing Semantic Analysis
Methodology for implementing Semantic Analysis 1280 636 Eric Onidi

Methodology for implementing Semantic Analysis

On this occasion, we detail the methodology to be used to implement semantic analysis in a content strategy aimed at satisfying the user’s needs as the main and, we could say, almost exclusive objective.
In total there are 9 steps to follow…

Semantic Content and Customer Journey
Semantic Content and Customer Journey 1920 1280 Eric Onidi

Semantic Content and Customer Journey

The implementation of Semantic Analysis in the SEO strategy allows us to develop, plan and execute a semantic content plan adapted to each stage and channel of the Customer Journey. Thanks to the previous study and audit, we will be able to perfectly understand what the user is looking for and what he needs.

Semantic Analysis in your SEO strategy
Semantic Analysis in your SEO strategy 1280 853 Eric Onidi

Semantic Analysis in your SEO strategy

Google’s algorithm is constantly evolving to understand searches, their intentionality and thus offer the best result to the user. The evolution that is providing search engines with this ability to understand is semantic SEO. It not only affects SEO itself, but also influences other aspects such as web structure and, especially, content.

The keys to Storytelling
The keys to Storytelling 1346 758 Eric Onidi

The keys to Storytelling

Storytelling is the art of telling a story and creating an emotional bond with the audience. Using powerful storytelling, a good story allows a company and its brand to connect immediately and lastingly with people to achieve its objectives. Here’s how…

What is Return on Engagement (ROE)?
What is Return on Engagement (ROE)? 2560 1708 Eric Onidi

What is Return on Engagement (ROE)?

The marketing concept must put the needs and desires of consumers at the center of any strategy. In the different points of online contact between brand and user, “engagement” is sought, the user’s commitment. Companies usually measure the return from the point of view of investment / sale, but the user sees it differently: “what does the brand give me for my loyalty and my involvement?”

Automate to humanize
Automate to humanize 2560 1709 Eric Onidi

Automate to humanize

Customers demand a lot from brands: speed of response, relevance, personalization, consistency, etc. He wants to be treated as a person and that his problems, doubts or desires are at the center of attention. Paradoxically, it is automation that allows the humanization of the relationship between customer and brand…

This blog can be very useful for you
This blog can be very useful for you 1920 1285 Eric Onidi

This blog can be very useful for you

Analyzing the searches on digital marketing made by Internet users, we can see that the most important searches are for information by sector, by marketing channel or by type of company, as well as the need to know how to define a strategy or create campaigns. We will discuss all these topics in this blog.

EMD, a project I have been imagining for some time now
EMD, a project I have been imagining for some time now 1920 1280 Eric Onidi

EMD, a project I have been imagining for some time now

Digital marketing strategy. EMD. An agency project that I had been imagining for a long time. And one day in March 2020, barely started the confinement, I wake up early and say to myself: “now is the time to launch”.