Every project has a story: that is the story of why I created the EMD agency.
When marketing has been an essential part of your work for 20 years and you have developed digital marketing strategies for a large number of companies of all sectors and sizes, you consider at some point in your life to take the leap and create your own agency.
In a web or marketing agency, as an executive in international startups or as an independent, I have followed the evolution of a sector that has revolutionized our ways of living, sharing, buying – and will continue to do so at an even higher rate in the future. The way in which we relate to a brand and what we expect from it goes far beyond a commercial relationship or an emotional bond.
Sometimes you need an incentive to decide: the Coronavirus pandemic of March 2020 was it for me. As the projects I was working on were impacted, I decided to take action. I turned the ideas I had in my head for some time into reality.
My goal is to grow companies in the digital world.
Eric Onidi
Passing on knowledge, supporting people in their projects, adding value with research, knowledge, involvement and passion or innovating are essential values for me.
So it is now, in March 2020 and in the middle of confinement that I decided to give consistency to my project, creating the agency EMD – Digital Marketing Strategy, so that these values are present in my daily work.
Over time, talking to a multitude of people from different fields, sectors, training, country… I realized the enormous need that exists to better understand the online world. And above all to know how to take advantage of it.
It’s normal, it’s such a vast and rapidly changing field that even we professionals find it hard to keep up with it! Inbound and Content Marketing, Return on Engagement, Artificial Intelligence, Automation, Audience…: when is the next concept, the next tool, the next data to be taken into account?
Many companies remain paralyzed in the face of the digital challenge. Others make timid and uncoordinated attempts at online marketing channels. But evolution is unstoppable and nowadays, either you are present online with a coherent strategy, or your business has little future.
I am very clear about EMD’s vision, why I am starting this project; it can be summed up in one short sentence: “tohelp companies grow“.
