This blog is dedicated to a topic of crucial importance for companies in an ever-changing, hyper-connected and increasingly technological world: digital marketing strategy. In this introductory article I will detail the objectives of the EMD blog.
Objective of the blog
Why do I do it? Basically for the same reasons that led me to create the digital marketing strategy agency EMDTo transmit knowledge, to support people in their business projects, to bring added value based on research, knowledge and experience. In short, to help companies to grow.
There is a lot of information on the Internet, in Spanish and in other languages, so one might think that everything has been “invented”. However, studying the queries or searches that Internet users make on Google (with tools such as Google Trends, Google Keyword planner, Answer the public or Semrush), we see that there are many searches on strategies. By marketing channel, by sector of activity, by type of company or directly by company name.
As the focus I want to give to this blog is more on spreading knowledge, analyzing issues in a deeper way, than publishing news or current affairs, I will rely on the concerns of Internet users to try to give the most relevant answers possible, with proven data and contrasted information.
How will I do it?
The blog will have different categories:
- Strategy, where I will post material on how to define a digital marketing strategy, where to start, what are the elements to take into account, what methodology and tools to use, what are the novelties, how to adapt the strategy according to the evolution of the market or the results obtained, etc. Here is an example of a first article.
- Digital Marketing, a block dedicated to analyzing the different marketing channels, exploring the possible actions that can be taken, the kpis to take into account and the best practices, illustrating the category of examples and practical tips. To better understand the terms used, I added a glossary.
- Agency, to communicate about the agency’s life, ongoing projects, joys and challenges: we are humans talking to humans!
- Interviews, a section where I will interview important personalities from the world of digital marketing, prominent companies, startups… Well, all the interesting people who have something to say about digital marketing strategy!
- Case study, a category whose ambition is on the one hand to present the digital marketing strategies of certain companies. On the other hand, to provide information and advice on possible strategies by sector of activity or by type of project.
- News, where I will publish my analysis and point of view on some news that I consider of interest to the reader.
Quality vs. quantity
Applying the basic rules of a good content strategy to my own blog (I would only be missing!), I will publish few articles. But I will try to make sure they are of quality and that they add value in solving your problems.
And since I believe that an article should be “alive”, especially since a blog is an online format, I would love to include comments I receive from readers and regularly update the data and information published.
Those are the goals of the EMD blog. I reread this post and it is quite a declaration of intent, isn’t it? Now it’s time to work, to turn this project into reality, to provide value and to be consistent.
