Internationalization has become a decisive factor for many companies to grow. Having a consultancy specialized in international digital marketing and strategy provides clarity, reduces risks and allows to move forward with a solid roadmap.
If you are looking for an agency … in Baix Llobregat, EMD is your partner.
Internationalization as a strategic project
Expanding into other countries requires planning, analysis and a global vision of the market. Companies can no longer base their entry abroad solely on trade fairs or distributors, but need a
This structured approach is the one developed by EMD – Digital Marketing Strategy, combining business strategy and implementation in digital channels.
Our work methodology
The projects are divided into three blocks:
- Internationalization diagnosis
The starting point of any internationalization project at EMD is a rigorous diagnosis. This analysis allows us to understand the real situation of the company before making decisions. We study the state of the digital presence, the current channels of attraction, the positioning against competitors and the existing commercial approach, both nationally and internationally.
On this basis, the real potential for internationalization of the business is evaluated, identifying whether there are markets with sufficient demand, acceptable entry barriers and specific customer acquisition opportunities. This work is completed with a comparative evaluation of priority markets, based on objective data such as market size, level of competition, digital behavior, advertising costs and fit with the company’s value proposition.
2. International strategy by country
Once the diagnosis has been defined, we develop a specific strategy for each selected country. The idea is not to replicate a single strategy, but to define the most appropriate entry route based on the market, the sector and the client’s objectives. In this phase we determine the most effective digital channels in each country, combining SEO, search engine campaigns, LinkedIn Ads and content strategies according to the profile of the target customer.
Messages are localized, adapting the language, commercial approach and arguments to each cultural and linguistic context. The strategy takes the form of a structured action plan, with defined timetables, clear priorities and KPIs that allow us to measure the evolution of the project from the very beginning.
3. Implementation and execution of the international plan
One of EMD ‘s differentiating elements is that the strategy does not remain on paper. The team directly executes the defined actions, coordinating international campaigns in Google Ads, Meta Ads and LinkedIn, as well as the creation of localized content and multilingual web pages oriented to recruitment. At the same time, we work on organic positioning through international SEO, adapting the web architecture and contents to each market. The process is completed with the implementation of marketing automations for the acquisition and management of B2B leads, together with an advanced analytics system that allows continuous monitoring, optimizing actions and making decisions based on real data. This integrated approach allows companies to work with a single team that analyzes, plans, executes and measures the entire internationalization process.
Real international experience and multilingual work
Internationalization requires understanding languages, markets, culture and digital behavior.
EMD ‘s team works regularly in Spanish, French, English and German, and has experience in projects developed in different countries. When the market requires it, EMD collaborates with accredited professionals to guarantee a precise linguistic and cultural adaptation in each language, which facilitates:
- Read and analyze sources in the original language.
- Create content tailored to each market.
- Manage error-free multilingual campaigns.
- Communicate with international partners and customers.
- Interpret local regulations and trends.
EMD has developed projects in numerous markets:
- In a large number of European countries, in particular France, Portugal, Italy, Germany, Eastern European countries, the United Kingdom and the United States.
- In Africa (Morocco, Algeria), Asia (Vietnam, Thailand) and the Americas (Canada, USA, Mexico, Colombia, Argentina, Chile, Cuba, …).
Grants for the internationalization of ACCIÓ
Many companies rely on the programs of ACCIÓ, the agency for business competitiveness of the Generalitat de Catalunya, to structure and accelerate their internationalization process. These programs, available through the official portal of the Generalitat de Catalunya, require a rigorous approach based on market analysis, strategic definition and clearly defined action plans.
In this context, as an accredited consultant, Eric Onidi assists companies in the preparation and implementation of projects linked to “export strategy” programs.
The experience of EMD – Digital Marketing Strategy in subsidized projects allows companies to approach these programs with greater security, methodological rigor and results orientation, facilitating the proper implementation of the project and its subsequent monitoring. Since 2021, EMD has obtained more than €500,000 in coupons and grants for internationalization projects, supporting more than 30 companies from different economic sectors in the definition and implementation of their international growth plans.
Proximity
Our proximity to companies in Baix Llobregat (Esplugues, Sant Just Desvern, San Feliu, Sant Joan Despí…) and Barcelona allows us to work more directly, meet face-to-face when necessary and understand in greater depth the reality of each business. This close contact translates into a more agile, precise and effective accompaniment throughout the project.