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  • Sara Parrón
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Best ACCIÓ Accredited Advisor
Best ACCIÓ Accredited Advisor 1200 800 Sara Parrón

Who is Acció’s best accredited consultant?

It is strange to write a post on this topic. Do I want to say that I think I am the best accredited advisor? No, that’s not what this post is about. It’s about Google searches on this topic. It’s funny how, in general, traffic comes for this keyword, “best”: I see it with many clients through Google Search Console: best coach, best xyz firm…

We seek comfort, reassurance, the opinion of others. I don’t know… I’ll ask ChatGPT what he thinks. He says:

  • Filter by quality: Using the word “best” attempts to filter the results to show only those professionals who have a high reputation or are recognized for excellence in their field. This can be especially useful in sectors where there is a lot of competition.
  • Optimize time: When searching for services or experts, we often want to make sure we find the best possible option without having to spend hours reviewing all the available alternatives. Adding “best” can help reduce the time spent filtering less relevant results.
  • Trust in the opinions of others: The search for the “best” professional often involves a search for recommendations and opinions from other clients or customers. This may include reading reviews, testimonials or rankings, which can provide a clearer picture of the quality of the service offered.
  • Focus on excellence: In some cases, striving for “the best” reflects a desire not to settle for less. This can be especially relevant in fields such as healthcare, education or professional services, where quality can have a significant impact on outcomes.
  • Marketing and SEO: It is important to keep in mind that many companies and professionals optimize their websites and content for these types of searches. They know that potential clients use these terms to find the best services, so they try to make sure that their names appear among the first results when searches are performed with these criteria.

In short, adding “best” or similar terms to searches can help target more accurate and higher quality results, saving time and effort in the process of selecting a professional.

Now, let’s ask Google….

“best accio advisor”: 378,000 results

“best accredited accio advisor”: 24,100 results
“accio accio accredited advisor”: 23,600 results
“accio advisor”: 371,000 results
“best accio etrade advisor”: 625 results
“accio etrade advisor”: 1,170 results
“etrade advisor”: 227,000 results (although it is confused with results about etrading or online trading ).

If I search for “Acció accredited advisor”, the suggested questions are….

  • “list of accredited acció advisors”
  • “accio new business opportunities”.
  • “accio on”
  • “accio mentors”
  • “accio accreditation”
  • “accio services”
  • “acció catalonia trade & investment”.
  • “emt resolution 1673 2022”

Related to Acció's accredited advisor.

And if we go to “List of Acció’s accredited consultants“, where you can search by name, category, province, sectors and application technologies…

That’s where I come in.

Eric onidi accredited advisor accio

Eric Didier Onidi, with Tax ID X2227256M, is listed as an accredited advisor under ACCIÓ programs in the following areas of expertise: Export Strategy and Strategy.

Who is Acció's best accredited advisor?
  • As of April 16, 2025
  • Sara Parrón
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Eric Onidi, accredited advisor in the new ACCIÓ coupon “Export Strategy”.
Eric Onidi, accredited advisor in the new ACCIÓ coupon “Export Strategy”. 1920 1280 Sara Parrón

At EMD – Digital Marketing Strategy, we continue to expand our capabilities to help companies grow and reach new markets. That is why we are pleased to announce that our CEO, Eric Onidi, has been accredited as an ACCIÓ advisor in the new category “Export Strategy”.

What is ACCIÓ?

ACCIÓ is the public agency for business competitiveness, promoted by the Generalitat de Catalunya. Its objective is to promote innovation, business internationalization and investment attraction, offering support to companies to enhance their growth in national and international markets.

New accreditation in “Export Strategy”.

This accreditation reinforces our commitment to business internationalization, allowing EMD to offer a strategic and tailored service to companies seeking to expand beyond their borders. Thanks to this accreditation, we are officially recognized by ACCIÓ as specialized consultants in the definition of export strategies and the creation of an omnichannel international promotion plan.

ACCIO international etrade accredited person stamp

How does this accreditation benefit you?

At EMD, we are officially qualified and accredited to develop internationalization projects that include 80 hours of specialized consulting, taught by experts and, best of all: 100% subsidized.

The service consists of four key phases:

  1. Internal analysis: Evaluation of products, services, current strategy and value proposition.
  2. External analysis: Study of sector trends, competitors and selection of target markets.
  3. International strategy and action plan: Definition of objectives, buyer persona, channels and budget.
  4. Follow-up and support in the implementation of the plan.

Prepare your company for international expansion!

If you are exploring international expansion opportunities for your company, now is the perfect time to act. At EMD we are with you every step of the way to ensure that your business grows solidly and profitably in international markets.

Contact us today and find out how we can help you grow beyond borders!
  • Sara Parrón
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New ACCIÓ 2025 Coupon for internationalization: Export Strategy
New ACCIÓ 2025 Coupon for internationalization: Export Strategy 1920 1080 Sara Parrón

If you are looking to expand your business internationally, we have great news for you! This year we find some new features and changes in the ACCIÓ Coupons for the competitiveness of the company.. ACCIÓ will launch the new Export Strategy Coupon 2025, designed to help Catalan companies boost their presence in international markets.

At EMD, we are already accredited as advisors for this coupon, which means that we can accompany you in every step of the internationalization process.

What is the new Export Strategy Coupon?

This new coupon replaces the previous eTrade International Coupon and International Promotion Plan Coupon, merging both into a single comprehensive solution to deliver an omnichannel strategy. It aims to help companies define an international growth roadmap, combining an action plan with both online and offline initiatives, from physical promotion to international digital marketing.

How can EMD help you take advantage of this coupon?

As ACCIÓ accredited advisors, EMD offers you expert support so that you can:

  • Analyze new business opportunities in international markets.
  • Design an export strategy adapted to your company.
  • Integrate digital marketing strategies with physical promotion actions.
  • Optimize your sales and distribution channels abroad.
  • Develop a concrete and effective action plan for internationalization.

Why take advantage of this opportunity?

This program represents a great opportunity for companies seeking to consolidate their position in foreign markets with a well-defined strategy.

  • ACCIÓ subsidy: This voucher covers 100% of the cost of consulting services.
  • Omnichannel approach: We combine digital and face-to-face strategies to maximize impact.
  • Specialized advice: You have the support of accredited internationalization experts with years of experience.
  • International expansion: Open new opportunities for your company with a solid plan adapted to your sector.

How to apply for the Export Strategy Coupon?

Although the call is not yet open, EMD will keep you informed about all the news so that you can access the grant as soon as it becomes available. The process is simple and we will accompany you at all times to manage your application so you can benefit from this grant and start boosting your growth in international markets.

Don’t let this opportunity pass you by. Contact us and find out how we can and find out how we can help you in your internationalization strategy.
  • Sara Parrón
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The outlook for Internationalization and Beyond Catalonia 2024
The outlook for Internationalization and Beyond Catalonia 2024 832 468 Sara Parrón

In an increasingly competitive global context, internationalization has become a key factor in the growth of companies. Catalan companies are no exception, as they have shown a remarkable interest in actively exploring new markets. However, this path to internationalization is not without its challenges, such as understanding the particularities of each market, adapting to local regulations and building a strategy that is sustainable and competitive abroad.

Beyond Catalonia 2024

In this context, ACCIÓ has organized the event Beyond Catalonia 2024, to address these challenges and support companies in their processes of expansion and exploration of new opportunities and strategies for doing international business in 2025.

This event will take place on November 19, 2024 at the World Trade Center in Barcelona and will bring together experts, leaders and companies to share knowledge, experiences and strategies for internationalization, providing attendees with a space for conferences, round tables and practical workshops focused on aspects of internationalization, international market entry strategies and innovation. It will be an exclusive space for the exchange of ideas, collaboration and mutual learning.

Workshops to internationalize

Beyond Catalonia goes far beyond global economic analysis. Discover the Internationalization Workshops to learn about experiences, business opportunities and tools that will facilitate your operations abroad.

One of the outstanding workshops will feature the participation of EMD. Eric Onidi, from the hand of Secartys will offer his perspective in an exclusive workshop entitled: “Is Google Ads a good digital channel for my company?”.

In short, Beyond Catalonia 2024 is a unique opportunity for Catalan companies:

  • Connect with industry experts and leaders.
  • Learn about the latest trends and best practices.
  • Expand your international networks.
  • Strengthen your internationalization strategy.

Don’t miss the opportunity to attend and take advantage of this unique opportunity to connect with international professionals and discover new ways of doing business in the world in the year 2025.

Sign up now!
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EMD, Cookiebot partner to ensure privacy on websites
EMD, Cookiebot partner to ensure privacy on websites 676 354 Admin

In today’s digital environment, protecting user information is a priority. At EMD, we are committed to offering the best solutions to ensure privacy and compliance. That is why we have chosen Cookiebot as our partner to manage consent and control cookies on our clients’ websites.

Why did we choose Cookiebot?

After an exhaustive testing process of CMP solutions, we have rated Cookiebot as the most effective and complete solution on the market. This tool not only ensures compliance with privacy regulations in terms of cookies, but also helps companies to easily manage user consent, ensuring respect for their privacy.

As an official Cookiebot partner, EMD offers a complete and customized installation service. We take care of implementing the consent banner on your website, adapting it to your brand’s visual identity and ensuring that all cookies are managed correctly and transparently.

Respecting user privacy is not only a matter of legal compliance, but it is essential to build a relationship of trust with your website visitors. In addition, proper cookie settings are vital for running effective advertising campaigns on platforms such as Google, Meta and other social networks. Without proper consent management, your company could face penalties and lose advertising optimization opportunities. In this order of ideas,

Why is it important to manage cookies well?

  1. Comply with the law: The GDPR requires users to accept cookies before they are stored on their devices. If you do not comply, you can get into legal trouble.
  2. Build trust: Being clear about how we use cookies shows users that you respect their privacy, which helps them trust your brand more.
  3. Improve your campaigns: Setting cookies well gives you more useful data to make your advertising campaigns work better and be more effective.

At EMD, we are ready to help you integrate Cookiebot into your website, ensuring that your company is at the forefront of compliance and respect for privacy.

What do we offer?

At EMD, we offer you a free audit to check if your website is complying with current cookie regulations, such as the RGPD and the LOPD. With this analysis, you will get a report with personalized recommendations to improve cookie management, ensure user privacy and avoid legal sanctions. In addition, by trusting EMD, you leave the complete management of your cookies in the hands of experts. From initial setup to ongoing monitoring and maintenance, we make sure your website is always compliant, freeing you from worries.

Request a free consultation

The benefits of working with EMD:

  • Peace of mind: Delegate the management of your cookies to a team of experts.
  • Compliance: With Consent Mode v2, you can be sure that your campaigns comply with the latest privacy regulations, such as GDPR and LOPD.
  • Innovation and Adaptability: EMD offers an up-to-date service with the latest standards → meaning that we stay on top of the regulations and update privacy management/compliance.

Enables consent mode with EMD

Properly managing user consent is mandatory. EMD is a Certified Partner of Cookiebot, the leading solution in the market. Trust in experts, contact us now.

Statement by Eric Onidi:

I have found Cookiebot to be a robust, flexible and perfectly adapted to international legislation, which is essential for our global customers. In addition, their technical support is excellent and ensures that the platform is always up to date with the latest regulations.

  • Sara Parrón
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What is Google Consent Mode and why activate it if you advertise with Google Ads?
What is Google Consent Mode and why activate it if you advertise with Google Ads? 1920 1080 Sara Parrón

In today’s digital universe, user privacy is more than a concern, it is an ethical and legal imperative. In this context, Google’s Consent Mode emerges as a fundamental tool to balance ad personalization with respect for user privacy.

In this article, we will explore in depth what Google’s Consent Mode actually entails and why it should be a priority for those advertising with Google Ads.

Current situation: changes in the mode of consent relating to traffic in the European Economic Area (EEA)

All advertisers who advertise online in the European Economic Area and use Google’s services are subject to Google’s “EU User Consent Policy”.Google’s European Union User Consent Policy” or EUUCP.

Google thus dictates to website operators how they can use Google services in terms of data protection. The Google text:

Companies displaying ads to users in the European Economic Area (EEA) must create a robust framework for collecting and communicating users’ consent choices with the consent mode. As of March 2024, advertisers must comply with the EU User Consent Policy to use personalization features. In 2024, our policy non-compliance actions will also affect Google Analytics measurement features. If you want your ad measurement to continue to work and get data about users, audiences, you must implement consent mode.”
In addition, Google’s behavior when measuring ad campaigns (e.g., order tracking) is changing: measurement only occurs if the user has given consent and the corresponding signal was returned to Google via Google Consent Mode v2.

That is, in order to continue using measurement, ad personalization and remarketing features, you must obtain consent from end users located in the EEA to use their personal data and share consent signals with Google. The requirements also apply if you use Google Analytics data with a Google service.

What is Consent Mode v2 and why is it mandatory as of March 2024?

Google Consent Mode v2, introduced in late 2023, is an updated version of Google’s original Consent Mode. It allows websites to communicate users’ cookie consent preferences to Google services, such as Google Ads and Analytics, in a more efficient and privacy-compliant manner. Its use is mandatory for websites using these Google services as of March 2024.

Unlike Google’s original Consent mode, which focused primarily on data collection, version 2 goes a step further by regulating how this data is used and shared.

Why is it essential to adapt?

Consent Mode V2 will be essential to continue tracking user activity. Using a Google-certified consent management platform will be mandatory if we want to continue using your Google Ads advertising.

And pay attention because it is mandatory since March 2024. If you want to keep measuring your conversions, a certified CMP with Google Consent Mode v2 is a must.

What’s new in Consent Mode?

The new version of Consent Mode introduces two very important new features:

  • New “ad_user_data” and “ad_personalization” consent signals for audience building and remarketing.
  • New advanced consent mode with “pings” that allows sending data without explicit consent.

Will it be mandatory to have a cookie banner?

Like the AEPD (Agencia Española de Protección de Datos) update, for Consent Mode v2 you will need a certified CMP cookie banner to do an advanced implementation or your own custom banner to do a basic implementation.

How do I implement a Certified CMP?

At EMD we can help you install a Google Consent Mode certified CMP on your website. The service consists of:

  • Configuration of the Cookiebot CMP (Consent management platform) for customers running advertising campaigns.
  • Customization of the initial banner.
  • Inclusion of cookie text and date of consent in the footer (in Cookies Policy).
  • Activation of improved conversions from Analytics / Ads.

Contact us for more information!
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Get ready for the opening of the new call for ACCIÓ 2024 Coupons
Get ready for the opening of the new call for ACCIÓ 2024 Coupons 2240 1260 Sara Parrón

The call for ACCIÓ 2024 Coupons for the competitiveness of the company is scheduled to open on Tuesday 29th of May and you can start applying for the coupons on the 30th at 9am in the morning.

Prepare yourself and choose the coupon that best suits your needs. Remember that ACCIÓ coupons are awarded on a first-come, first-served basis and some of them are sold out in a very short period of time!

What are the ACCIÓ coupons for company competitiveness?

The ACCIÓ coupons for the competitiveness of the company offer a direct economic discount that can be exchanged for an expert service in internationalization, innovation, sustainability or new technologies through the advice of ACCIÓ accredited suppliers. These unique grants have already benefited more than 4,600 Catalan companies and have helped them to make their first exports, to implement or develop new technologies or to adapt their business model to changes in the environment.

Take advantage of the opportunity to access grants that, in addition to accompanying you in your international expansion or incorporating new technologies, will also help you access European R&D programs or protect your innovations.

Eric Onidi, accredited advisor to ACCIÓ

Eric Onidi, CEO of EMD, has been accredited as an Accion accredited advisor in the areas of competence “International Digital Business” and “Strategy“…

The accreditation applies to sectors and technologies related to logistics, e-commerce and distribution, as well as tourism, culture, leisure, sports, catering, industry and services.

With this, EMD can carry out projects and apply for grants for your company:

  • To the aid program “ACCIÓ International eTrade Coupons“destined to the international promotion of companies in digital channels.
  • To the“ACCIÓ a l’Estratègia” aid program for industrial companies to redefine the business and innovation model of the organization.
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The new call for ACCIÓ Coupons for 2024 will open from May onwards
The new call for ACCIÓ Coupons for 2024 will open from May onwards 1920 1280 Sara Parrón

The 2024 call for ACCIÓ Coupons for business competitiveness will open in May!

These unique grants have already benefited more than 4,600 Catalan companies and have helped them to make their first exports, implement new technologies or adapt their business model to the changing environment. Do you want to follow in their footsteps?

Find out all the details and everything that this year’s seven modalities can offer your company in the presentation session:

International eTrade Coupon

In recent years, it has become clear that digital platforms are valuable tools for business internationalization. Although the use of digital channels by companies is growing, there is still a large percentage of companies that do not use digital channels to export (only 12% of exporting companies in Catalonia use digital channels to export).

The International eTrade Coupons Coupons are intended to help the company to take advantage of the potential of digital channels to sell in foreign markets. It is aimed at:

  • Internationalizing companies that want to boost the use of online digital channels.
  • Companies without international experience that want to incorporate online channels from the beginning.

The budget is 800,000 € and will be allocated on a non-competitive basis (in chronological order of receipt).

The rules are expected to be published by the end of May, the call for applications will be published by the end of May or the beginning of June, and the application process will open the day after the call for applications is published.

ACCIÓ Strategy Coupon for industrial companies

The Strategy Coupon for industrial companies subsidizes the hiring of a strategic advisory service to ACCIÓ-accredited individuals aimed at helping your company to:

  • Identify what changes may impact your current business model.
  • Identify and/or conceptualize initiatives to be exploited or areas of opportunity to respond to the changes identified.
  • Prioritize the most relevant initiatives or areas of opportunity to ensure future competitiveness.

This call for proposals has a budget of 500,000 € (100,000 € for Nuclear Transition Zones) and will be allocated on a non-competitive basis.

The expected date of publication of the rules is the end of May 2024, the call for applications will open at the end of May – beginning of June and the deadline for submission of the application will open from the day after the publication of the call for applications.

Eric Onidi, accredited consultant at ACCIÓ

Eric Onidi is accredited as an Acció consultant in the competence areas “International Digital Business” and “Strategy” (more info).

The accreditation applies to sectors and technologies related to logistics, e-commerce and distribution, as well as tourism, culture, leisure, sports, catering, industry and services.

With this, EMD can carry out projects and apply for grants for your company:

– In the “ACCIÓ International eTrade Coupons” aid program for the international promotion of companies in digital channels .

– In the “ACCIÓ Strategy Coupons” aid program for industrial companies to redefine the organization’s business and innovation model.

ACCIO international etrade accredited person stamp
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How to get the most out of Google Ads and Google Analytics?
How to get the most out of Google Ads and Google Analytics? 2240 1260 Sara Parrón

Nowadays, online advertising is a fundamental piece for the success of any business, but how to make sure you are investing your resources effectively and optimizing your advertising campaigns? The answer lies in the strategic combination of Google Ads to promote your website and Google Analytics to measure and analyze the results.

In this article, we tell you what these platforms are all about. Stay until the end to find out

What is Google Ads?


Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to promote their products, services or content through ads on Google’s search engine and its extensive network of partner websites.

Formerly known as Google AdWords, Google Ads operates on a pay-per-click (PPC) advertising model, meaning that advertisers pay only when a user clicks on their ad or performs a specific action that has been previously defined, such as an app download or online purchase.

What is Google Analytics?

Google Analytics is a powerful web analytics tool developed by Google that allows website owners and marketers to track and understand visitor behavior on their sites. It offers a wide range of features and metrics that help users gain valuable insights into how people interact with their website.

Free Webinar: Get the most out of your website with Google Ads to promote it and Analytics to measure your online actions

If you want to know more information about these two platforms, you can’t miss this webinar where you will find out:

  • How advertising with Google Ads works: what we can obtain with this tool and what are its advantages.
  • You will learn how to calculate if it is convenient to advertise, how much to invest and how to make a profitability forecast (ROI) based on your products or services.
  • You will learn how to define the objectives of a campaign, how to implement it and optimize it based on data (KPIs).
  • How Google Analytics works, how to “read” the data and how to interpret it to optimize your online presence.

Sign up for free and start taking advantage of these two essential tools for your business: free webinar
  • Sara Parrón
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Make your company more competitive with ACCIÓ
Make your company more competitive with ACCIÓ 1200 800 Sara Parrón

If you are looking to improve the competitiveness of your company, this is of interest to you. A new ACCIÓ call for proposals for 2023 will open on May 16.

What is ACCIÓ?

ACCIÓ is the public agency for business competitiveness of the Generalitat de Catalunya. Its objective is to boost the competitiveness and growth of the business fabric through the promotion of innovation, business internationalization and investment attraction.

The ACCIÓ coupons for the competitiveness of the company offer a direct economic discount that can be exchanged for an expert service in internationalization, innovation, sustainability or new technologies through the advice of ACCIÓ accredited suppliers.

Eric OnidiCEO of EMD, is an ACCIÓ accredited advisor in the areas of competence “International Digital Business” and “Strategy“. With this, EMD can help you to carry out projects and apply for grants for your company.

ACCIÓ International eTrade Coupons

ACCIÓ International eTrade Coupons are the boost your company needs to increase sales through your digital channels internationally.

With these coupons you can get financial assistance of up to €6,000 to access an advisory service to define your international digital strategy, make an action plan in digital channels or perform a complete analysis of your online presence.

ACCIÓ Strategy Coupons

The ACCIÓ coupons for strategy by industrial companies are intended to help key people in a company to reflect on the organization’s business and innovation model and to define new initiatives in the face of changes that may have an impact on the business.

Within the framework of the Strategic Advisory Service, designed to help you be strategically prepared to change at the right time and in the right direction, we advise you in the phase of Strategic Reflection on the future. For these coupons you can get a grant of up to €8,000.

We accompany you throughout the process

We know that many times, applying for a grant or carrying out a project of this kind can seem complicated. That’s why we accompany you through the whole process.

Remember that coupons are granted in chronological order and are usually sold out in a short period of time, so don’t miss out on yours!

Still thinking about it? Contact us for more information.
  • Sara Parrón
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What is MQL: Discover how to identify your potential customers
What is MQL: Discover how to identify your potential customers 1200 800 Sara Parrón

Digital marketing has radically changed the way companies interact with their customers. Instead of relying on mass, non-personalized marketing strategies, companies are using more specific and targeted techniques to reach their potential customers.

One of these techniques is MQL, which is a key tool in digital marketing to identify potential leads and focus marketing and sales efforts on them.

What is MQL?

The MQL or Marketing Qualified Lead is a term used in digital marketing to identify the leads or prospects that are most interested in the company’s products or services and are most likely to become potential customers.

An MQL is a lead that has demonstrated an interest in the company and meets specific criteria that make it a potential customer. These criteria may include the frequency and quality of their interactions with the company, their demographic and behavioral profile, among others.

How is the MQL used?

To use MQL in marketing, a lead qualification process is carried out in which information about each lead is analyzed and evaluated. As mentioned, this process can include factors such as the frequency and quality of their interactions with the company, their demographic and behavioral profile, among others.

Once you have qualified a lead as an MQL, you can use this information to tailor and personalize your marketing and sales messages to be more effective for that particular lead. For example, you can send personalized emails with relevant information, offer targeted promotions, or assign a sales representative to establish direct, personalized communication.

MQL can also be used to improve the efficiency of marketing and sales efforts by focusing efforts on those leads that are most likely to become potential customers. By using MQL, customer acquisition costs can be reduced and the lead-to-customer conversion rate can be increased.

Benefits of MQL

MQL is a tool that, if used correctly, offers numerous benefits for companies that use it in their marketing strategy. The following are some of the most outstanding benefits of MQL:

  1. Identification of the most interested leads: The MQL allows to identify those leads that are more interested in the company’s products or services and that are more likely to become potential customers. In this way, better results can be obtained and the lead-to-customer conversion rate can be increased.
  2. Personalization of marketing and sales messages: By knowing your leads better, you can tailor and personalize your marketing and sales messages to be more effective and relevant to each of them. This allows for more effective communication and increases the likelihood of conversion.
  3. Improved efficiency of marketing and sales efforts: By using the MQL, customer acquisition costs can be reduced by increasing the efficiency of marketing and sales efforts and obtaining better results with less investment.
  4. Measurement and analysis of results: The MQL allows measuring and analyzing the results of marketing and sales strategies in real time. This makes it possible to identify which strategies are most effective and adapt the strategy accordingly to obtain better results.

In short, MQL is a key tool in digital marketing to identify potential leads and focus marketing and sales efforts on them. By using MQL, companies can increase efficiency and optimize the ROI of their marketing and sales efforts, while improving collaboration between marketing and sales departments.

If you are looking to improve the effectiveness of your digital marketing, consider implementing an MQL strategy to identify and convert your potential leads.

Don’t know where to start? EMD we help you work out the best digital marketing strategy for your company!

  • Sara Parrón
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Eric Onidi, accredited as Technology Advisor to CCAM
Eric Onidi, accredited as Technology Advisor to CCAM 1920 1280 Sara Parrón

At EMD we are in luck! Eric Onidi, CEO of the agency, has received the accreditation as technical advisor of the Consorci de Comerç, Artesania i moda de Catalunya in the areas of competence “e-commerce, social networks, advertising and digital marketing“.

With this, from EMD we can help companies in the commercial, craft and fashion sector to boost their business in e-commerce, social networks, advertising and digital marketing. As well as to accompany them in applying for grants and subsidies.

What is CCAM?

The Consortium of Trade, Crafts and Fashion brings together a specialized entity to manage policies for the promotion of trade, crafts and fashion in Catalonia.

Its general purpose is the promotion and encouragement of the commercial sector, crafts, and support for Catalan fashion, with the aim of promoting the competitiveness and quality of these sectors, nationally and internationally.

technology-consultant-CCAM-v

Do you want to know more? Contact us by filling out the form, via WhatsApp by clicking on the icon on the right or by calling 609 87 05 07. We will discuss your project and inform you about the conditions for obtaining grants and the services we can offer you.

  • Sara Parrón
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Create a successful International Digital Marketing strategy
Create a successful International Digital Marketing strategy 1729 870 Sara Parrón

Defining a digital marketing strategy for internationalization is for many people facing the unknown and it is normal that some doubts come to mind… Where to start? Which tools to use? Which market to choose? How much resources to invest and what is the return?

We show you step by step what knowledge and tools you need to take your company abroad successfully:

1. Define and implement an International Digital Marketing strategy.

First of all, you will have to define the strategy you will follow. To do this, we advise you to divide it into 3 phases: Analysis, Digital Strategy and Action Plan.

Internationalization in digital channels begins by analyzing the situation, organization and trends of the target markets, as well as online competitors, Buyer Personas and possible barriers to entry. It is essential to perform an international SWOT analysis, specify our value proposition and evaluate the available resources (human and economic) to implement the strategy in one or more markets at the same time.

Internationalization must have a digital strategy based on clear, measurable, achievable objectives that are aligned with the company’s global objectives. A strategy that defines the performance in the relevant marketing channels, with a concrete action plan and an associated budget.

Get the most out of Digital Marketing sales channels.

Advertising can help you reach more customers in your internationalization process. In addition, it is essential to analyze in detail your website, the visits, what contents interest your audience and how to put them in first position in Google.

“Create and optimize an advertising campaign on Google Ads”.

Google Ads allows any company to run advertising campaigns on Google, on its partner network or on websites that include advertising banners. Based mainly on cost per click and an auction model between companies, the system allows to obtain traffic to a page from a qualified audience, and then transform it into conversions (sales, information request…).

“Improve the company’s ranking in Google search results.”

Organic positioning is where a content (specific web page, blog article, etc.) is placed in the search results for a keyword by a user. The better the positioning, the more likely the content is to be clicked on and therefore the more it will be disseminated to our target users. Since it is a free visit to a page, it is important to do everything possible to be among the best positioned for search criteria that correspond to our business objectives.

“Implement and leverage Google Analytics.”

Digital marketing is based on data and its interpretation to take actions and improve the performance of all actions performed. Knowing how to define elements to measure on any page and at any time (whether to verify a hypothesis, A/B test or measure the download of a pdf file), correctly implementing tracking on the pages viewed and subsequently analyzing the data are key elements for the success of companies in an increasingly digitized world.

3. Use Social Selling and Social Media Marketing.

The presence in social networks is nowadays essential for any company and any business model (B2C, B2B2C, B2B …) to get and keep customers. Implementing Social Selling, associated with social networks, is a must for everyone to maintain and increase sales.

Join the International Digital Marketing Training Cycle!

What if we tell you that we have a training cycle in which we explain all the above points step by step? Together with Secartys, we bring you the training that will turn you into an expert in International Digital Marketing.

The training cycle is divided into three modules, and the sessions will take place on November 9, 15, 17 and 24, from 9:30 am to 11:30 am and from 12:00 pm to 2:00 pm (depending on the session). They will be held in Spanish and in online format to facilitate attendance to all those interested. The online sessions will last 2 hours each.

Each of the sessions can be done independently, but in order to acquire the knowledge that these workshops are intended to provide, it is advisable to participate in each and every one of the sessions. The sessions will be recorded and sent to the participants after each module, together with the presentation material.

Do not hesitate and discover how to sell your company in other countries!

I want to sign up!
  • Sara Parrón
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Webinar: Implement a winning strategy in Social Networks
Webinar: Implement a winning strategy in Social Networks 720 360 Sara Parrón

Social networks are omnipresent in our daily lives, for personal and professional purposes. Companies that master this online channel reap many benefits in the form of online visibility and sales, as well as improving brand image and the relationship with customers, who are increasingly connected and demanding.

Sign up for the free webinar, organized by Secartysnext November 10th from 10h to 11h and discover from the hand of Eric Onidi:

  • Which social networks can be useful for your company: what content to create, how to measure results and return on investment.
  • Social Selling as a tool to increase your sales: what it is, how it works, what it contributes.
  • What strategy to implement according to your business objectives, priorities, resources (human and economic), value proposition, business sector (B2B or B2C)…
  • The relationship of your social media strategy with Google Ads, Google analytics and SEO.

What are you waiting for? Sign up and take your social networks to another level!

I want to sign up!
  • R-1co_
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Google EMD Partner
Google EMD Partner 1286 436 R-1co_

EMD, GOOGLE PARTNER

We are in luck! We are delighted to announce that EMD meets all the requirements to become a Google Partner:

CUSTOMER CAMPAIGN OPTIMIZATION
EMD has maintained an optimization level of at least 70%, indicating that it has configured its customer accounts to perform well.

ADVERTISING INVESTMENT
EMD has invested at least $10,000 in advertising in the past 90 days, demonstrating its ability to help clients identify new growth opportunities and maintain their continued strong performance.

CERTIFICATIONS
EMD has at least 1 Account Strategist and that at least 50% have obtained Google Ads certification, which demonstrates that they have advanced knowledge of Google Ads.

This means that you can trust us with your online marketing campaigns in Google Ads (Search, Display, Shopping, YouTube, Remarketing…) with total peace of mind.

In this link you can see the page with the company’s profile in the Google program.

  • Eric Onidi
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Online digital marketing course on February 16 and 17, 2022
Online digital marketing course on February 16 and 17, 2022 1294 648 Eric Onidi

Digital Marketing Course: “How to define and implement a digital marketing strategy”.

Objective: To learn what a Digital Marketing strategy is, how to define it, what it is based on, the tools to use, and how to implement it.

Course methodology: Theory and practice.

Aimed at: Company directors, marketing managers, sales, commercial, export, product, finance, marketing and communication managers, in short, anyone who wants to know precisely how to define a Digital Marketing strategy.

Dates: February 16 and February 17, 2022

Schedule: 16:30h – 18:30h (2 sessions of 2h each) | Online (Microsoft Teams)

Cost for Secartys members: 50€ + VAT | Cost for non-members: 100€ + VAT

Course description

For many, defining a digital marketing strategy means facing the unknown: where to start, how to proceed, what tools to use, how much resources to invest and what is the return? Etc.

To take advantage of the online world is to have a digital strategy based on clear, measurable, achievable and aligned with the overall objectives of the company. A strategy that defines the value proposition and positioning of your company online, as well as its performance in the relevant marketing channels, with a concrete action plan and an associated budget.

In this training we will have a global and practical vision of how to define and implement a digital marketing strategy in 3 phases:

Phase 1. Analysis

  • Vision and mission
  • Objectives and priorities
  • Resources
  • Learning from the past
  • Market and competitor analysis
  • Target customers (buyer persona)

Phase 2. Digital strategy

  • SMART Objectives
  • KPIs
  • Online value proposition
  • Digital channels

Phase 3. Action plan

  • Specific actions by channel
  • Execution schedule by priorities / impact
  • Content plan
  • Monitoring, analysis and optimization

Click here to register
  • Eric Onidi
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EMD, Secartys and Smartech partner
EMD, Secartys and Smartech partner 2560 1440 Eric Onidi

The cluster Smartech (smart technologies) brings together all the players involved in home automation, smart buildings and cities and the digital transformation of industry, among others. With the conviction that the implementation of smart technologies will help to achieve a more sustainable future, with a more efficient use of resources and a higher quality of life, the association promotes the growth of the sector.

Secartys is a non-profit business group dedicated to promoting the competitiveness of its members and positioning Spanish industry abroad. To this end, it is based on five strategic axes: internationalization, financing, R&D&I, training and communication. The organization is formed by an ecosystem of clusters integrated in the technology sector, of which Smartech is part.

Smartech Logo

As a partner, EMD will carry out online training and information days. It will also promote the development of companies through collaboration in innovation and internationalization projects , which can benefit from the subsidies of Acció and the Acelera Pymeprogram of the European Regional Development Funds. For more information, please contact me via the form.

The first training will be on September 30, 2021 at 10AM on the topic: How to define and implement a digital marketing strategy.. You can register on this link, we are waiting for you online!

  • Eric Onidi
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Laver Consultants, EMD partner
Laver Consultants, EMD partner 1650 450 Eric Onidi

Today we announce our collaboration with Laver Consultores, a new professional partner that will complete our service offering with legal advice and management for companies.

Laver Consultores is a company that offers solutions for freelancers, start-ups, SMEs and large companies.

You can rely on them for everything related to taxation and accounting of your company, labor and human resources aspects as well as all legal issues. In this link you can see all the services offered by the company.
Laver has lawyers, economists, social graduates, consultants and specialized managers to accompany you wherever you need them.

The legal aspects of a website, app or online store must be taken very seriously. The consequences of not doing so can be dramatic.

Eric Onidi

Thanks to this collaboration, EMD can offer a quality service in all legal aspects related to e-commerce (VAT, international legislation, legal obligations, declarations…), general conditions of sale, data protection law or cookies, among others.

Contact us for more information!
  • Eric Onidi
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Welcome Oscar!
Welcome Oscar! 933 634 Eric Onidi

We welcome Oscar, the latest addition to the EMD team! A new talent to continue growing in our adventure with the best in our team.

Oscar joins EMD’s professional team in charge of visual design. He adds value by differentiating your brand and developing derivative applications in both digital and offline products.

Society has evolved towards a visual world and good design is essential to lay the foundations of any company or business.

Oscar Garcia

During his career as a visual creator, Oscar has worked within agencies, as a freelancer or even as an art director within companies in sectors ranging from hospitality, tourism, health or employment, always attentive to the general trends of design and illustration, he strives to empathize with both the client and the end user, achieving the necessary balance to provide the project with the basis for a successful trajectory.

From EMD, we welcome Oscar, wishing him a great career in his work within the company.
  • Eric Onidi
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We welcome Raquel!
We welcome Raquel! 933 634 Eric Onidi

We welcome Raquel, our new EMD team member! Our plan for the future has just begun and that’s why we want the best in our team.

Raquel Martinez joins the professional team of social media, content and photography with the aim of strengthening the brand, making it more viral with her experience and knowledge in digital marketing.

As Peggy Olson said in Mad Men: “in advertising we don’t judge people, we help them solve situations” and that’s why I’m here, to show the answers with the right content.

Raquel Martinez

With an extensive background, Raquel tells us that she has worked in the world of image, creativity and marketing for very different sectors, from dance, through promotional gifts, innovative apps and childcare. She is in love with art and designs that attract at first sight, she applauds innovative packaging and copies that engage.

From EMD, we welcome Raquel, wishing her a great trajectory in her work within the company.

Raquel and Eric working on projects