Nowadays, online advertising is a fundamental piece for the success of any business, but how to make sure you are investing your resources effectively and optimizing your advertising campaigns? The answer lies in the strategic combination of Google Ads to promote your website and Google Analytics to measure and analyze the results.
In this article, we tell you what these platforms are all about. Stay until the end to find out
What is Google Ads?
Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to promote their products, services or content through ads on Google’s search engine and its extensive network of partner websites.
Formerly known as Google AdWords, Google Ads operates on a pay-per-click (PPC) advertising model, meaning that advertisers pay only when a user clicks on their ad or performs a specific action that has been previously defined, such as an app download or online purchase.
What is Google Analytics?
Google Analytics is a powerful web analytics tool developed by Google that allows website owners and marketers to track and understand visitor behavior on their sites. It offers a wide range of features and metrics that help users gain valuable insights into how people interact with their website.
Free Webinar: Get the most out of your website with Google Ads to promote it and Analytics to measure your online actions
If you want to know more information about these two platforms, you can’t miss this webinar where you will find out:
- How advertising with Google Ads works: what we can obtain with this tool and what are its advantages.
- You will learn how to calculate if it is convenient to advertise, how much to invest and how to make a profitability forecast (ROI) based on your products or services.
- You will learn how to define the objectives of a campaign, how to implement it and optimize it based on data (KPIs).
- How Google Analytics works, how to “read” the data and how to interpret it to optimize your online presence.
Sign up for free and start taking advantage of these two essential tools for your business: free webinar