Defining a digital marketing strategy for internationalization is for many people facing the unknown and it is normal that some doubts come to mind… Where to start? Which tools to use? Which market to choose? How much resources to invest and what is the return?
We show you step by step what knowledge and tools you need to take your company abroad successfully:
1. Define and implement an International Digital Marketing strategy.
First of all, you will have to define the strategy you will follow. To do this, we advise you to divide it into 3 phases: Analysis, Digital Strategy and Action Plan.
Internationalization in digital channels begins by analyzing the situation, organization and trends of the target markets, as well as online competitors, Buyer Personas and possible barriers to entry. It is essential to perform an international SWOT analysis, specify our value proposition and evaluate the available resources (human and economic) to implement the strategy in one or more markets at the same time.
Internationalization must have a digital strategy based on clear, measurable, achievable objectives that are aligned with the company’s global objectives. A strategy that defines the performance in the relevant marketing channels, with a concrete action plan and an associated budget.
Get the most out of Digital Marketing sales channels.
Advertising can help you reach more customers in your internationalization process. In addition, it is essential to analyze in detail your website, the visits, what contents interest your audience and how to put them in first position in Google.
“Create and optimize an advertising campaign on Google Ads”.
Google Ads allows any company to run advertising campaigns on Google, on its partner network or on websites that include advertising banners. Based mainly on cost per click and an auction model between companies, the system allows to obtain traffic to a page from a qualified audience, and then transform it into conversions (sales, information request…).
“Improve the company’s ranking in Google search results.”
Organic positioning is where a content (specific web page, blog article, etc.) is placed in the search results for a keyword by a user. The better the positioning, the more likely the content is to be clicked on and therefore the more it will be disseminated to our target users. Since it is a free visit to a page, it is important to do everything possible to be among the best positioned for search criteria that correspond to our business objectives.
“Implement and leverage Google Analytics.”
Digital marketing is based on data and its interpretation to take actions and improve the performance of all actions performed. Knowing how to define elements to measure on any page and at any time (whether to verify a hypothesis, A/B test or measure the download of a pdf file), correctly implementing tracking on the pages viewed and subsequently analyzing the data are key elements for the success of companies in an increasingly digitized world.
3. Use Social Selling and Social Media Marketing.
The presence in social networks is nowadays essential for any company and any business model (B2C, B2B2C, B2B …) to get and keep customers. Implementing Social Selling, associated with social networks, is a must for everyone to maintain and increase sales.
Join the International Digital Marketing Training Cycle!
What if we tell you that we have a training cycle in which we explain all the above points step by step? Together with Secartys, we bring you the training that will turn you into an expert in International Digital Marketing.
The training cycle is divided into three modules, and the sessions will take place on November 9, 15, 17 and 24, from 9:30 am to 11:30 am and from 12:00 pm to 2:00 pm (depending on the session). They will be held in Spanish and in online format to facilitate attendance to all those interested. The online sessions will last 2 hours each.
Each of the sessions can be done independently, but in order to acquire the knowledge that these workshops are intended to provide, it is advisable to participate in each and every one of the sessions. The sessions will be recorded and sent to the participants after each module, together with the presentation material.
Do not hesitate and discover how to sell your company in other countries!