Digital Marketing Course: “How to define and implement a digital marketing strategy”.
Objective: To learn what a Digital Marketing strategy is, how to define it, what it is based on, the tools to use, and how to implement it.
Course methodology: Theory and practice.
Aimed at: Company directors, marketing managers, sales, commercial, export, product, finance, marketing and communication managers, in short, anyone who wants to know precisely how to define a Digital Marketing strategy.
Dates: February 16 and February 17, 2022
Schedule: 16:30h – 18:30h (2 sessions of 2h each) | Online (Microsoft Teams)
Cost for Secartys members: 50€ + VAT | Cost for non-members: 100€ + VAT
Course description
For many, defining a digital marketing strategy means facing the unknown: where to start, how to proceed, what tools to use, how much resources to invest and what is the return? Etc.
To take advantage of the online world is to have a digital strategy based on clear, measurable, achievable and aligned with the overall objectives of the company. A strategy that defines the value proposition and positioning of your company online, as well as its performance in the relevant marketing channels, with a concrete action plan and an associated budget.
In this training we will have a global and practical vision of how to define and implement a digital marketing strategy in 3 phases:
Phase 1. Analysis
- Vision and mission
- Objectives and priorities
- Resources
- Learning from the past
- Market and competitor analysis
- Target customers (buyer persona)
Phase 2. Digital strategy
- SMART Objectives
- KPIs
- Online value proposition
- Digital channels
Phase 3. Action plan
- Specific actions by channel
- Execution schedule by priorities / impact
- Content plan
- Monitoring, analysis and optimization
