Nowadays, the first choice of virtually any individual or professional when it comes to making inquiries about a service, getting advice for a purchase or simply learning something new, is to search the Internet. This is why it makes a lot of sense to devise some marketing strategies. marketing strategies digital marketing strategies that allow us to have a presence on the network and be visible to our target customers.
Reasons why you should have a good marketing strategy marketing strategy digital
A hyperconnected public
The vast majority of Spanish households have an Internet connection, and more and more users are surfing the Internet with their mobile devices. This explains why the battle that companies are fighting to reach their target audience has moved to the virtual world, and why they no longer rely so much on traditional advertising.
This frequency and intensity of connectivity makes the Internet the perfect vehicle for companies to attract the attention of their potential customers. Appearing in a medium that the user constantly consults significantly increases the chances of success in marketing campaigns .
A generalized trend
Having an online presence is inevitable and practically essential nowadays: websites, social media profiles, blog, online advertising, videos… If a business lacks a digital identity, it will be very difficult (if not impossible) for users to get to know it.
This obstacle can cause the company to lose the opportunity to attract the attention of its target audience, especially if other competing businesses are ahead in their digital marketing strategy and have already worked on their online presence.
In this sense, digital marketing is a broad concept that is a very important part of the company’s communication.
An equitable showcase
Digital marketing positioning strategies are within the reach of large corporations as well as independent professionals or small companies. This guarantees a real equality of opportunities for both to reach the public through the Internet.
In fact, the companies with the best digital marketing are not necessarily those that earn the most millions or have the best valued shares; a small S. L. could get much more out of digital marketing than the most powerful multinationals in the market.
More results with less investment
An online communication plan has a very affordable cost from the first steps; it is possible to carry out a digital marketing plan with a small budget, and then increase it as the investment returns.
It is true that the greater the desired reach of communications, the more digital marketing budget will have to be allocated. However, we will always manage lower figures than those used in traditional advertising actions.
Accurate and transparent return on investment
Measuring the ROI of these actions is relatively simple, since all the data is already digitized in one way or another. The marketing platforms themselves provide statistical tools that measure the impact of our campaigns.
ROI is calculated based on easily measurable parameters, such as clicks, visits or browsing time. There is no room for speculation: all data is reliable and accurate (as long as the tracking, i.e. data collection, is well implemented on the website).
Highly accurate traceability of conversions
A major difficulty that traditional marketing strategies often encounter is not being able to keep track of conversions, i.e. the moment when someone from the target audience becomes a lead (business opportunity), becomes a subscriber (starts to be loyal to the brand) or a customer (finally acquires a product or service).
The great advantage of digital marketing is that all this mapping is done with millimetric precision. Tracking the life cycle of each business opportunity provides a series of data on what captured the lead‘s interest, how they were prospected, how long it took to convert…
An open door to customer engagement
The idea of relationship marketing revolves around building customer loyalty with some kind of experience that personalizes their relationship with the company and increases customer engagement. engagement (with the brand.
A company with a digital presence will be able to communicate with its followers through its social profiles and promote initiatives for their participation. In this way, the brand image will be consolidated on the Internet, attracting the attention of many more potential customers and improving the image projected to existing customers.
Conclusion
The boom in Internet usage, with statistics revealing massive browsing from mobile devices, makes it essential for virtually any company to implement digital marketing strategies. Thanks to a scalable investment, a high reliability of its statistics, an easily measurable ROI and an accurate traceability of the life cycle of each customer, online communication has become so widespread that it is difficult to think of a business being successful if it does not take care of its digital presence.
And for those who have reached the end of this article, we offer you a link to a presentation on“how to define and implement a digital marketing strategy“, made by Eric Onidi, in the framework of the awareness day of the Red.es“AceleraPyme” office (organized by the“Smartech” cluster, a national organization part of Secartys‘ ecosystem of technology clusters, for the implementation of smart technologies).
