Cookiebot
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EMD, Cookiebot partner to ensure privacy on websites
EMD, Cookiebot partner to ensure privacy on websites 676 354 Equipo EMD

In today’s digital environment, protecting user information is a priority. At EMD, we are committed to offering the best solutions to ensure privacy and compliance. That is why we have chosen Cookiebot as our partner to manage consent and control cookies on our clients’ websites.

Why did we choose Cookiebot?

After an exhaustive testing process of CMP solutions, we have rated Cookiebot as the most effective and complete solution on the market. This tool not only ensures compliance with privacy regulations in terms of cookies, but also helps companies to easily manage user consent, ensuring respect for their privacy.

As official Cookiebot partner at EMD we offer a complete and customized installation service. We take care of implementing the consent banner on your website, adapting it to the visual identity of your brand and ensuring that all cookies are managed correctly and transparently.

Respecting user privacy is not only a matter of legal compliance, but it is essential to build a relationship of trust with your website visitors. In addition, proper cookie settings are vital for running effective advertising campaigns on platforms such as Google, Meta and other social networks. Without proper consent management, your company could face penalties and lose advertising optimization opportunities. In this order of ideas,

Why is it important to manage cookies correctly?

  1. Comply with the law: The GDPR requires users to accept cookies before they are stored on their devices. If you do not comply, you can get into legal trouble.
  2. Build trust: Being clear about how we use cookies shows users that you respect their privacy, which helps them trust your brand more.
  3. Improve your campaigns: Setting cookies well gives you more useful data to make your advertising campaigns work better and be more effective.

At EMD, we are ready to help you integrate Cookiebot into your website, ensuring that your company is at the forefront of compliance and respect for privacy.

What do we offer?

At EMD, we offer you a free audit to check if your website is complying with current cookie regulations, such as the RGPD and the LOPD. With this analysis, you will get a report with personalized recommendations to improve cookie management, ensure user privacy and avoid legal sanctions. In addition, by trusting EMD, you leave the complete management of your cookies in the hands of experts. From initial setup to ongoing monitoring and maintenance, we make sure your website is always compliant, freeing you from worries.

Request a free consultation

The benefits of working with EMD:

  • Peace of mind: Delegate the management of your cookies to a team of experts.
  • Compliance: With Consent Mode v2, you can be sure that your campaigns comply with the latest privacy regulations, such as GDPR and LOPD.
  • Innovation and Adaptability: EMD offers an up-to-date service with the latest standards → meaning that we stay on top of the regulations and update privacy management/compliance.

Enables consent mode with EMD

Proper management of user consent is mandatory. At EMD we are Certified Partner of Cookiebot, the leading solution in the market. Trust in experts, contact us now.

Statement by Eric Onidi:

I have found Cookiebot to be a robust, flexible and perfectly adapted to international legislation, which is essential for our global customers. In addition, their technical support is excellent and ensures that the platform is always up to date with the latest regulations.

  • Sara Parrón
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What is Google Consent Mode and why activate it if you advertise with Google Ads?
What is Google Consent Mode and why activate it if you advertise with Google Ads? 1920 1080 Sara Parrón

In today’s digital universe, user privacy is more than a concern, it is an ethical and legal imperative. In this context, Google’s Consent Mode emerges as a fundamental tool to balance ad personalization with respect for user privacy.

In this article, we will explore in depth what Google’s Consent Mode actually entails and why it should be a priority for those advertising with Google Ads.

Current situation: changes in the mode of consent relating to traffic in the European Economic Area (EEA)

All advertisers who advertise online in the European Economic Area and use Google’s services are subject to Google’s “EU User Consent Policy”.Google’s European Union User Consent Policy” or EUUCP.

Google thus dictates to website operators how they can use Google services in terms of data protection. The Google text:

Companies displaying ads to users in the European Economic Area (EEA) must create a robust framework for collecting and communicating users’ consent choices with the consent mode. As of March 2024, advertisers must comply with the EU User Consent Policy to use personalization features. In 2024, our policy non-compliance actions will also affect Google Analytics measurement features. If you want your ad measurement to continue to work and get data about users, audiences, you must implement consent mode.”
In addition, Google’s behavior when measuring ad campaigns (e.g., order tracking) is changing: measurement only occurs if the user has given consent and the corresponding signal was returned to Google via Google Consent Mode v2.

That is, in order to continue using measurement, ad personalization and remarketing features, you must obtain consent from end users located in the EEA to use their personal data and share consent signals with Google. The requirements also apply if you use Google Analytics data with a Google service.

What is Consent Mode v2 and why is it mandatory as of March 2024?

Google Consent Mode v2, introduced in late 2023, is an updated version of Google’s original Consent Mode. It allows websites to communicate users’ cookie consent preferences to Google services, such as Google Ads and Analytics, in a more efficient and privacy-compliant manner. Its use is mandatory for websites using these Google services as of March 2024.

Unlike Google’s original Consent mode, which focused primarily on data collection, version 2 goes a step further by regulating how this data is used and shared.

Why is it essential to adapt?

Consent Mode V2 will be essential to continue tracking user activity. Using a Google-certified consent management platform will be mandatory if we want to continue using your Google Ads advertising.

And pay attention because it is mandatory since March 2024. If you want to keep measuring your conversions, a certified CMP with Google Consent Mode v2 is a must.

What’s new in Consent Mode?

The new version of Consent Mode introduces two very important new features:

  • New “ad_user_data” and “ad_personalization” consent signals for audience building and remarketing.
  • New advanced consent mode with “pings” that allows sending data without explicit consent.

Will it be mandatory to have a cookie banner?

Like the AEPD (Agencia Española de Protección de Datos) update, for Consent Mode v2 you will need a certified CMP cookie banner to do an advanced implementation or your own custom banner to do a basic implementation.

How do I implement a Certified CMP?

At EMD we can help you install a Google Consent Mode certified CMP on your website. The service consists of:

  • Configuration of the Cookiebot CMP (Consent management platform) for customers running advertising campaigns.
  • Customization of the initial banner.
  • Inclusion of cookie text and date of consent in the footer (in Cookies Policy).
  • Activation of improved conversions from Analytics / Ads.

Contact us for more information!