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  • Sara Parrón
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What is CAC and how to calculate it to optimize your digital marketing strategy
What is CAC and how to calculate it to optimize your digital marketing strategy 1200 800 Sara Parrón

In the world of digital marketing, CAC (Customer Acquisition Cost) is a very important term. It is a metric that indicates how much it costs to acquire a new customer, which is essential to evaluate the performance of the marketing strategy and improve it.

In this article, we will explore in detail what CAC is, why it is important and how to calculate it to optimize your digital marketing strategy.

What is the ACC?

CAC(Customer Acquisition Cost) is a term used in digital marketing that refers to the cost that needs to be invested to acquire a new customer. In other words, it is what a company must pay to get a customer to make a purchase or contract a service.

CAC is an important metric in analyzing the performance of a digital marketing campaign, as it allows companies to determine the cost of acquiring each customer and, consequently, measure the profitability of their marketing efforts. In addition, it also allows them to identify the marketing strategies that are generating the highest ROI and those that need to be optimized or eliminated.

Customer Acquisition Cost (CAC) | Marketing and Digital Strategy Glossary | EMD

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Why is the ACC important?

As we have detailed, CAC is important in digital marketing because it is a metric that helps you determine whether your marketing efforts are generating sufficient return on investment(ROI).

If your CAC is too high, it means you are spending too much money on customer acquisition and may not be making enough profit. On the other hand, if your CAC is low, it means you are spending less money to acquire customers and your marketing efforts are more effective. Therefore, knowing your CAC helps you evaluate the performance of your marketing campaigns and make informed decisions to improve them.

How to calculate the CAC?

The CAC is calculated by dividing total marketing and sales expenses by the number of new customers acquired in a given period. Marketing and sales costs include all expenses related to customer acquisition, such as advertising, events, salespeople’s salaries, among others.

The CAC calculation is essential to know the real cost of acquiring new customers so you can adjust your marketing strategy to improve it.

how-to-calculate-CAC

How to optimize your Digital Marketing strategy with the CAC

To optimize your digital marketing strategy with CAC, it is important to analyze the results of your marketing campaigns and evaluate whether your marketing efforts are generating sufficient ROI. To lower your CAC cost, you should look for ways to reduce your acquisition costs, for example, by focusing on more effective marketing channels or improving the targeting of your ad campaigns.

In summary, CAC is an important metric in digital marketing that will allow you to evaluate the performance of your marketing campaigns and improve them for better results.

Do you want to start optimizing the CAC in your Digital Marketing strategy?Contact us at and our experts will guide you!
  • Sara Parrón
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What is MQL: Discover how to identify your potential customers
What is MQL: Discover how to identify your potential customers 1200 800 Sara Parrón

Digital marketing has radically changed the way companies interact with their customers. Instead of relying on mass, non-personalized marketing strategies, companies are using more specific and targeted techniques to reach their potential customers.

One of these techniques is MQL, which is a key tool in digital marketing to identify potential leads and focus marketing and sales efforts on them.

What is MQL?

The MQL or Marketing Qualified Lead is a term used in digital marketing to identify the leads or prospects that are most interested in the company’s products or services and are most likely to become potential customers.

An MQL is a lead that has demonstrated an interest in the company and meets specific criteria that make it a potential customer. These criteria may include the frequency and quality of their interactions with the company, their demographic and behavioral profile, among others.

How is the MQL used?

To use MQL in marketing, a lead qualification process is carried out in which information about each lead is analyzed and evaluated. As mentioned, this process can include factors such as the frequency and quality of their interactions with the company, their demographic and behavioral profile, among others.

Once you have qualified a lead as an MQL, you can use this information to tailor and personalize your marketing and sales messages to be more effective for that particular lead. For example, you can send personalized emails with relevant information, offer targeted promotions, or assign a sales representative to establish direct, personalized communication.

MQL can also be used to improve the efficiency of marketing and sales efforts by focusing efforts on those leads that are most likely to become potential customers. By using MQL, customer acquisition costs can be reduced and the lead-to-customer conversion rate can be increased.

Benefits of MQL

MQL is a tool that, if used correctly, offers numerous benefits for companies that use it in their marketing strategy. The following are some of the most outstanding benefits of MQL:

  1. Identification of the most interested leads: The MQL allows to identify those leads that are more interested in the company’s products or services and that are more likely to become potential customers. In this way, better results can be obtained and the lead-to-customer conversion rate can be increased.
  2. Personalization of marketing and sales messages: By knowing your leads better, you can tailor and personalize your marketing and sales messages to be more effective and relevant to each of them. This allows for more effective communication and increases the likelihood of conversion.
  3. Improved efficiency of marketing and sales efforts: By using the MQL, customer acquisition costs can be reduced by increasing the efficiency of marketing and sales efforts and obtaining better results with less investment.
  4. Measurement and analysis of results: The MQL allows measuring and analyzing the results of marketing and sales strategies in real time. This makes it possible to identify which strategies are most effective and adapt the strategy accordingly to obtain better results.

In short, MQL is a key tool in digital marketing to identify potential leads and focus marketing and sales efforts on them. By using MQL, companies can increase efficiency and optimize the ROI of their marketing and sales efforts, while improving collaboration between marketing and sales departments.

If you are looking to improve the effectiveness of your digital marketing, consider implementing an MQL strategy to identify and convert your potential leads.

Don’t know where to start? EMD we help you work out the best digital marketing strategy for your company!